Editing News style (section)

==={{anchor|Callout|Call-out|Pull quote|Pull-quote|Pullquote|Pulled quotation|Pulled quote|Pull quotation}}Billboard===
An article ''billboard'' is capsule summary text, often just one sentence or fragment, which is put into a sidebar or text box (reminiscent of an outdoor [[billboard]]) on the same page to grab the reader's attention as they are flipping through the pages to encourage them to stop and read that article. When it consists of a (sometimes compressed) sample of the text of the article, it is known as a ''call-out'' or ''callout'', and when it consists of a quotation (e.g. of an article subject, informant, or interviewee), it is referred to as a ''pulled quotation'' or ''pull quote''. Additional billboards of any of these types may appear later in the article (especially on subsequent pages) to entice further reading. Journalistic websites sometimes use animation techniques to swap one billboard for another (e.g. a slide of a call-out may be replaced by a photo with pull quote after some short time has elapsed). Such billboards are also used as pointers to the article in other sections of the publication or site, or as advertisements for the piece in other publication or sites.