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===Cognitive and behavioral neuroscience=== {{main|Behavioral neuroscience|Cognitive neuroscience}} [[Cognitive neuroscience]] addresses the questions of how [[mental process|psychological functions]] are produced by [[biological neural network|neural circuitry]]. The emergence of powerful new measurement techniques such as [[neuroimaging]] (e.g., [[fMRI]], [[Positron emission tomography|PET]], [[SPECT]]), [[electroencephalography|EEG]], [[Magnetoencephalography|MEG]], [[electrophysiology]], [[optogenetics]] and [[Human genome|human genetic analysis]] combined with sophisticated [[experimental techniques]] from [[cognitive psychology]] allows [[neuroscientist]]s and [[psychologist]]s to address abstract questions such as how cognition and emotion are mapped to specific neural substrates. Although many studies hold a reductionist stance looking for the neurobiological basis of cognitive phenomena, recent research shows that there is an interplay between neuroscientific findings and conceptual research, soliciting and integrating both perspectives. For example, neuroscience research on empathy solicited an interdisciplinary debate involving philosophy, psychology and psychopathology.<ref>Aragona M, Kotzalidis GD, Puzella A. (2013) [http://www.archivespp.pl/uploads/images/2013_15_4/5Aragona_APP_4_2013.pdf The many faces of empathy, between phenomenology and neuroscience] {{Webarchive|url=https://web.archive.org/web/20201002093723/http://www.archivespp.pl/uploads/images/2013_15_4/5Aragona_APP_4_2013.pdf |date=2020-10-02 }}. Archives of Psychiatry and Psychotherapy, 4:5-12</ref> Moreover, the neuroscientific identification of multiple memory systems related to different brain areas has challenged the idea of [[memory]] as a literal reproduction of the past, supporting a view of memory as a generative, constructive and dynamic process.<ref>{{cite journal |last1=Ofengenden |first1=Tzofit |year=2014 |title=Memory formation and belief |url=http://www.crossingdialogues.com/Ms-A14-03.pdf |journal=Dialogues in Philosophy, Mental and Neuro Sciences |volume=7 |issue=2 |pages=34β44}}</ref> Neuroscience is also allied with the [[social science|social]] and [[behavioral sciences]], as well as with nascent interdisciplinary fields. Examples of such alliances include [[neuroeconomics]], [[decision theory]], [[social neuroscience]], and [[neuromarketing]] to address complex questions about interactions of the brain with its environment. A study into consumer responses for example uses EEG to investigate neural correlates associated with [[Transportation theory (psychology)|narrative transportation]] into stories about [[Efficient energy use|energy efficiency]].<ref>{{Cite journal | doi=10.1108/EJM-12-2016-0881|title = Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation| journal=European Journal of Marketing| volume=52| pages=92β117|year = 2018|last1 = Gordon|first1 = Ross| last2=Ciorciari| first2=Joseph| last3=Van Laer| first3=Tom |ssrn=2892967|url = https://openaccess.city.ac.uk/id/eprint/18069/1/PDF_Proof.PDF}}</ref>
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