Editing Morrisons (section)

===Expansion and partnerships===
When the [[Co-operative Group]] completed its takeover of the Somerfield supermarket chain in March 2009, it was required to sell a number of stores by the [[Competition Commission]]. Morrisons purchased 35 stores from the combined group, mostly trading under the Somerfield name.<ref>{{cite news|first=Julia|last=Finch|url=https://www.theguardian.com/business/2008/dec/04/morrisons-co-op-somerfield-mergers|title=Morrisons plans to buy 35 stores from the Co-op|work=The Guardian|location=London|date=4 December 2008|access-date=12 March 2011}}</ref> These new stores were the first of more than 100 identified by Morrisons for expansion into smaller supermarkets, with the aim of having a store within 15 minutes of every UK home.<ref>{{cite news|first=Zoe|last=Wood|url=https://www.theguardian.com/business/2009/mar/13/morrisons-expansion-plans|title=Morrisons heads for the high street after chain's profits and sales soar|work=The Guardian|location=London|date=13 March 2009|access-date=12 March 2011}}</ref>
[[File:New Morrisons Supermarket (before first opening), High Street, Saltney, Flintshire - DSC08079.JPG|thumb|Morrisons supermarket, High Street, [[Saltney]], Flintshire]]
[[File:Produce department, Morrisons Wetherby (14th June 2019).jpg|thumb|right|Produce department, Morrisons, [[Wetherby]], West Yorkshire.]]
Marc Bolland departed to become the CEO of [[Marks & Spencer]] in December 2009, and [[Dalton Philips]] was appointed as his replacement in January 2010.<ref name=BBC8483863>{{cite news|url=http://news.bbc.co.uk/1/hi/business/8483863.stm|title=Morrisons names Dalton Philips as new chief executive|work=BBC News|date=28 January 2010|access-date=28 January 2010}}</ref>

In 2010, Morrisons signed a deal with budget retailer [[Peacocks (clothing)|Peacocks]], the first concession store opened as part of a refurbishment at the retailer's store in Idle, Bradford.<ref>{{cite news|url=http://www.yorkshirepost.co.uk/business/business-news/morrisons_signs_deal_to_let_peacocks_display_1_2573596|title=Morrisons signs deal to let Peacocks display|newspaper=Yorkshire Post|date=9 May 2010|access-date=22 April 2011}}</ref> The Peacocks section was rolled out into other stores before launching its own children's-wear brand 'Nutmeg' into 85 stores on 21 March 2013.<ref>{{cite web|url=http://www.deeset.co.uk/news/nutmeg-launches-85-morrisons-stores|title=Nutmeg Launches in 85 Morrisons stores|url-status=dead|archive-url=https://web.archive.org/web/20140727033053/http://www.deeset.co.uk/news/nutmeg-launches-85-morrisons-stores|archive-date=27 July 2014}}</ref>

The first Morrisons&nbsp;M local store opened in [[Ilkley]], Yorkshire, in 2011. All M Local stores were later rebranded as the short-lived "[[My Local]]" chain in 2015.<ref>{{cite news|url=https://www.theguardian.com/business/2011/jul/08/morrisons-convenience-stores-supermarkets-prices|title=Morrisons challenges rivals with price promise at its new convenience stores|work=The Guardian|location=London|date=8 July 2008|access-date=20 March 2015}}</ref>

In December 2012, a television advertising campaign which showed a dog being given pieces of [[Christmas pudding]] was criticised by the [[British Veterinary Association]] and the [[The Kennel Club|Kennel Club]], as raisins are harmful to dogs. Morrisons said that veterinarian advice they received said that there would be minimal risk.<ref>{{cite web|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9730365/Morrisons-faces-criticism-over-dog-feeding-Christmas-ad.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9730365/Morrisons-faces-criticism-over-dog-feeding-Christmas-ad.html |archive-date=12 January 2022 |url-access=subscription |url-status=live|title=Morrisons faces criticism over 'dog-feeding' Christmas ad|date=7 December 2012|work=The Daily Telegraph|access-date=20 March 2015}}{{cbignore}}</ref>

In May 2013, Morrisons formed a partnership with [[Ocado]] to use its technology systems and distribution infrastructure to help launch its own online service.<ref>{{cite news|url=https://www.bbc.co.uk/news/business-22564676|title=Morrisons to offer online shopping in Ocado deal|date=17 May 2013|work=BBC News|access-date=20 March 2015}}</ref>