Editing Marshall McLuhan (section)

=== Later career and reputation ===
[[File:Marshall McLuhan with and on television (cropped).jpg|thumb|upright|McLuhan with a television showing his own image, 1967]]
In the early 1950s, McLuhan began the Communication and Culture seminars at the University of Toronto, funded by the [[Ford Foundation]]. As his reputation grew, he received a growing number of offers from other universities.<ref name="LAC" /> During this period, he published his first major work, ''[[The Mechanical Bride: Folklore of Industrial Man|The Mechanical Bride]]'' (1951), in which he examines the effect of advertising on society and culture. Throughout the 1950s, he and [[Edmund Snow Carpenter|Edmund Carpenter]] also produced an important academic journal called ''[[Explorations (journal)|Explorations]]''.{{sfn|Prins|Bishop|2002}} McLuhan and Carpenter have been characterized as the [[Toronto School of communication theory]], together with [[Harold Innis]], [[Eric A. Havelock]], and [[Northrop Frye]]. During this time, McLuhan supervised the doctoral thesis of [[Modernist literature|modernist writer]] [[Sheila Watson (writer)|Sheila Watson]] on the subject of [[Wyndham Lewis]]. Hoping to keep him from moving to another institute, the University of Toronto created the [[McLuhan Program in Culture and Technology|Centre for Culture and Technology]] (CCT) in 1963.<ref name="LAC" />

From 1967 to 1968, McLuhan was named the [[Albert Schweitzer]] Chair in Humanities at [[Fordham University]] in the Bronx.{{efn|During the time at Fordham University, his son [[Eric McLuhan]] conducted what came to be known as the [[Fordham Experiment]] about the different effects of "light-on" versus "light-through" media.}} While at Fordham, he was diagnosed with a [[Benign tumor|benign]] [[brain tumor]], which was treated successfully. He returned to Toronto where he taught at the University of Toronto for the rest of his life and lived in [[Wychwood Park]], a bucolic enclave on a hill overlooking the [[Downtown Toronto|downtown]] where [[Anatol Rapoport]] was his neighbour.{{citation needed|date=February 2021}}

In 1970, he was made a Companion of the [[Order of Canada]].<ref>{{OCC|2180}}</ref> In 1975, the [[University of Dallas]] hosted him from April to May, appointing him to the McDermott Chair.<ref>Gordon, Terrence. July 2002. "[https://www.marshallmcluhan.com/biography/ Marshall Who?] {{Webarchive|url=https://web.archive.org/web/20180514034909/https://www.marshallmcluhan.com/biography/ |date=2018-05-14 }}." ''The Estate of'' ''Marshall McLuhan''. Retrieved 24 June 2020.</ref> Marshall and Corinne McLuhan had six children: [[Eric McLuhan|Eric]], twins Mary and Teresa, Stephanie, Elizabeth, and Michael. The associated costs of a large family eventually drove him to advertising work and accepting frequent consulting and speaking engagements for large corporations, including [[IBM]] and [[AT&T]].<ref name="LAC" />