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=== The propaganda model of communication and its influence over major media organizations === The propaganda model describes the pillars of society (the public domain, business firms, media organizations, governments etc.) as first and foremost, profit-seekers.<ref name="Herman 42β54">{{Cite journal |last=Herman |first=Edward S. |date=2018-01-04 |title=The Propaganda Model Revisited |url=https://monthlyreviewarchives.org/index.php/mr/article/view/MR-069-08-2018-01_4 |journal=Monthly Review |language=en |pages=42β54 |doi=10.14452/MR-069-08-2018-01_4 |issn=0027-0520}}</ref> To fully consider the effects of the propaganda model, a tiered diagram can be drawn. Due to the impressionable and exploitative nature of major media organizations including broadcast media, print media, and 21st century social media, media organizations are placed at the bottom. Higher up the model, it pans to the larger organizations that are financially capable of controlling advertising licenses, lawsuits, or selling environments. The first level displays the [[public domain]] in which prominent ideologies within the masses can influence the intentions of mass media. The second level pertaining to the business firms accounts for the mediaβs source of information<ref name="Herman 42β54"/> as business firms are wealthy enough to supply information to media organizations while maintaining control over where advertisers can sell their advertisements and stories. The final layer, the governments of the major global powers, are the wealthiest subgroup of the pillars of society. Having the most financial wealth and organizational power, media organizations are most dependent on government structures for financial stability and political direction.
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