Editing Lucky Charms (section)

==Theme song==
In the earliest commercials, Lucky Charms cereal had no theme jingle; action was accompanied by a light instrumental "Irish" tune.  Soon, however, a simple two-line tag was added:

{{poem quote|Frosted Lucky Charms,
They're magically delicious!<ref>{{cite web|url=http://www.mrbreakfast.com/cereal_detail.asp?id=222|title=Lucky Charms Cereal (10/02/09)|access-date=2013-02-12|archive-date=31 May 2013|archive-url=https://web.archive.org/web/20130531022356/http://www.mrbreakfast.com/cereal_detail.asp?id=222|url-status=live}}</ref>}}

This simple closer, with the kids usually singing the first line and Lucky singing the second, survived into the 1980s.

Then, with the addition of the purple horseshoe marbit, it was extended into a jingle describing the contents of the box.<ref>{{cite web|url=http://www.tvacres.com/adslogans_l.htm|title=TV Acres ad slogans|access-date=June 21, 2007|url-status=dead|archive-url=https://archive.today/20130204194334/http://www.tvacres.com/adslogans_l.htm|archive-date=February 4, 2013}}</ref>
This was later revised with the addition of red balloons to the now-familiar "Hearts, stars, horseshoes, clovers, and blue moons, pots of gold, and rainbows, and tasty red balloons!” In 2008, the pot of gold was replaced with the hourglass in the theme song. It was replaced by the Unicorn in 2018.

The jingle is usually accompanied by mentioning that Lucky Charms contains whole-grain ingredients and is part of a balanced meal. General Mills's market position is centered on cereals that contain "more whole grain than any other single ingredient, which is significant, because 95 per cent of Americans aren't eating minimally 48 grams of whole grain per day as recommended by the U.S. Dietary Guidelines".<ref name="Lucky Charms has adult allure">{{cite web |url=http://www.generalmills.com/Home/Media/Inside_General_Mills_live_archive/Library/2012/lucky_charms |title=Lucky Charms has adult allure |access-date=2013-02-12 |archive-date=11 April 2013 |archive-url=https://web.archive.org/web/20130411025345/http://www.generalmills.com/Home/Media/Inside_General_Mills_live_archive/Library/2012/lucky_charms |url-status=live }}</ref>