Editing Logo (section)

==Logo color==
[[File:Personal logo -.jpg|thumb|Red and white{{dash}}a personal logo]]
Color is a key element in logo design and plays an important and potentially vital role in brand differentiation. Colors can have immense consequences on our moods. They are remarkably dominant to the point that they can psychologically manipulate perspectives, emotions, and reactions.<ref>{{Cite journal|doi=10.3389/fpsyg.2019.00206|doi-access=free|title=What Color is Your Anger? Assessing Color-Emotion Pairings in English Speakers|year=2019|last1=Fugate|first1=Jennifer Marie Binzak|last2=Franco|first2=Courtny L.|journal=Frontiers in Psychology|volume=10|page=206|pmid=30863330|pmc=6399154}}</ref> The importance of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection.  In addition, we tend to acquire various color connotations and color associations through social and cultural conditioning, and these play a role in how we decipher and evaluate logo color. While color is considered important to brand recognition and logo design, it should not conflict with logo functionality, and it needs to be remembered that color connotations and associations are not consistent across all social and cultural groups. For example, in the United States, red, white, and blue are often used in logos for companies that want to project patriotic feelings but other countries will have different sets of colors that evoke national pride.

Choosing an organisation's logo color is an important decision because of its long term implications and its role in creating differentiation among competitors' logos. A methodology for identifying potential logo colors within an industry sector is color mapping, whereby existing logo colors are systematically identified, mapped, and evaluated (O'Connor, 2011).<ref>{{cite journal|author=Zena O'Connor|title=Logo Colour and Differentiation: A New Application of Environmental Colour Mapping |journal=Color Research and Application |volume=36 |number=1 |pages=55–60 |doi=10.1002/col.20594|year=2011 }}</ref>

===Logo design process===
Designing a good logo often requires involvement from a marketing team teaming with the graphic design studio. Before a logo is designed, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process include research, conceptualization, investigation of alternative candidates, refinement of a chosen design, testing across products, and finally adoption and production of the chosen mark.

===Dynamic logos===
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<!-- Image 1 -->| image1            = Michelin Poster 1898.jpg
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| caption1          = ''Nunc est bibendum'' (now is the time to drink), 1898 [[Michelin]] poster

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| caption2          = Old [[Facebook]] logo

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| caption3          = The [[MTV]] logo. It has been modified to include images within the black areas from time to time.
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In 1898, the French tire manufacturer [[Michelin]] introduced the [[Michelin Man]], a cartoon figure presented in many different contexts, such as eating, drinking, and playing sports. By the early 21st century, large corporations such as [[MTV]], [[Nickelodeon]], [[Google]], [[Morton Salt]], and [[Saks Fifth Avenue]] had adopted ''dynamic logos'' that change over time from setting to setting.<ref>{{cite news
|url=http://www.iht.com/bin/print.php?id=4548949
|title=The new corporate logo: Dynamic and changeable are all the rage
|newspaper=International Herald Tribune
|first=Alice
|last=Rawsthorn
|access-date=2008-05-21
|date=2007-02-11
|archive-date=2007-02-14
|archive-url=https://web.archive.org/web/20070214132849/http://www.iht.com/bin/print.php?id=4548949
|url-status=live
}}</ref>

===Internet-compatible logos===
A company that uses logotypes (wordmarks) may desire a logo that matches the firm's Internet address. For short logotypes consisting of two or three characters, multiple companies are found to employ the same letters. A "CA" logo, for example, is used by the French bank [[Credit Agricole]], the Dutch clothing retailer [[C&A]], and the US software corporation [[CA Technologies]], but only one can have the Internet domain name CA.com.

In today's digital interface adaptive world, a logo will be formatted and re-formatted from large monitors to small handheld devices. With the constant size change and re-formatting, logo designers are shifting to a more bold and simple approach, with heavy lines and shapes, and solid colors. This reduces the confusion when mingled with other logos in tight spaces and when scaled between media. Social networks like [[Twitter]], [[Facebook]], [[LinkedIn]], and [[Google+]] use such logos.
[[File:Mobius strip on van, Bristol, England arp.jpg|thumb|[[Möbius strip]] used as a logo on a van in [[Bristol]], England]]