Editing Lagardère Group (section)

=== From a conglomerate to a media-diversified group ===

With the death of [[Jean-Luc Lagardère]] on March 14, 2003, [[Arnaud Lagardère]] was appointed General Partner of Lagardère SCA. That same year, Lagardère sold off its interest in [[Renault]] as well as its automotive engineering business. In 2004, the Group acquired [[Vivendi Universal Publishing]]. After antitrust review, Lagardère kept 40% of the company, including the imprints [[Editions Larousse|Larousse]], [[Dalloz]], Dunod, Nathan, [[Armand Colin]] and Sedes, as well as the Spanish division Grupo Anaya.<ref>{{Cite news| issn = 0099-9660| pages = 1| title = Business Brief -- Lagardere Groupe: EU Commission Approves Takeover of Vivendi Assets| work = Wall Street Journal, Eastern edition; New York, N.Y.| location = New York, N.Y., United States, New York, N.Y.| date = 2004-01-08| id = {{ProQuest|398859834}}}}</ref> The remainder was sold in 2004 under the name of [[Editis]]. Lagardère took advantage of the growth of [[Télévision Numérique Terrestre|TNT]] to launch the youth channel [[Gulli]] in partnership with [[France Télévisions]].

In 2006, Arnaud Lagardère created Lagardère Sports, a new subsidiary of the Group specializing in [[sports economics]] and sporting rights. Lagardère also became the new franchisee of the [[Croix-Catelan]] (Bois de Boulogne, Paris) and the Rue Eblé sports and recreation sites, for a twenty-year period. On May 31, 2010, Lagardère Sports changed its name and became Lagardère Unlimited, a new branch of the group specializing in the sport industry and entertainment.<ref>{{cite web|url=http://www.lagardere.com/press-room/press-releases/press-releases-363.html&idpress=4698 |title=Lagardère - Press releases |publisher=Lagardere.com |date=2010-06-02 |access-date=2015-07-18}}</ref>

On July 8, 2015, Lagardère Services was renamed Lagardère Travel Retail. On September 15 of that year, agencies of the Lagardère Group announced that they were being renamed under a common corporate brand: Lagardère Sports and Entertainment. This new brand would replace the brand of Lagardère Unlimited as one of the four divisions of the Lagardère Group. In addition, all sports marketing agencies within this division, including Sportfive, World Sport Group, IEC in Sports, Sports Marketing and Management and Lagardère Unlimited Inc., would be unified under a single commercial brand, Lagardère Sports, with all entertainment businesses under the brand Lagardère Live Entertainment.<ref>[http://www.sportindustry.biz/news/lagardere-agencies-set-rebrand Lagardère agencies set rebrand] sportindustry.biz, 15/09/15. On September 17, 2015, Lagardère Entertainment, a subsidiary of Lagardère Active, was renamed Lagardère Studios.</ref>