Editing John Sculley (section)

=== 1993–present: tech investment ===
After leaving Apple on October 23, 1993, Sculley became chairman and chief executive officer at Spectrum Information Technologies, a New York-based company that held key computer patents for wireless data transmission. Only four months later he resigned from the company and filed a lawsuit against Spectrum president Peter Caserta, seeking more than $10 million in damages. Sculley alleged that he was misled when he was hired at Spectrum by not being told of SEC inquiries and "aggressive revenue recognition accounting" for license fees.<ref name=":0" />

Sculley has been a founding investor in [[MetroPCS]] (formerly General Wireless) and helped guide the company's brand marketing; MetroPCS became a multibillion-dollar public company on the New York Stock Exchange<ref>{{cite web|url=https://stocktwits.com/symbol/PCS|title=PCS investment information - MetroPCS Communications, Inc. ideas on StockTwits|first=StockTwits Inc|last=(stocktwits.com)|website=StockTwits|access-date=October 1, 2017}}</ref> until its acquisition by T-Mobile in 2013.<ref>{{cite web|url=https://www.theverge.com/2013/5/1/4286622/t-mobile-us-metropcs-merger-complete-tmus |title=- T-Mobile and MetroPCS merger finalized, company to begin trading as 'T-Mobile US'| publisher=verge.com |date=May 1, 2013 |access-date=June 7, 2016}}</ref> He built NFO Research from $25 million to $550 million in revenue, and sold it to [[The Interpublic Group of Companies|IPG]] for $850 million. He helped launch and advised [[Hotwire.com]],<ref>{{Cite web |last=Price |first=Brian |title=John Sculley's plans for changing the world … again |url=https://www.cnbc.com/2016/04/29/john-sculleys-plans-for-changing-the-world-again.html |access-date=2022-11-04 |website=CNBC |date=April 30, 2016 |language=en}}</ref> [[IntraLinks|Intralinks]] (which was co-founded by his brother Arthur),<ref>{{Cite web |title=Sculley ventures into big picture |url=https://www.cnet.com/tech/tech-industry/sculley-ventures-into-big-picture/ |access-date=2022-11-04 |website=CNET |language=en}}</ref> and [[InPhonic]],<ref>{{Cite web |last=Ybarra |first=Ian |title=The No. 1 Company |url=https://www.inc.com/magazine/20041015/no1.html |website=Inc.}}</ref> [[Buy.com]],<ref>{{Cite web |last=McGarry |first=Debra |title=Buy.com's Sculley quits board |url=https://www.marketwatch.com/story/buycom-loses-john-sculley-as-board-member |access-date=2022-11-04 |website=MarketWatch |language=EN-US}}</ref> and [[PeoplePC]].<ref>{{Cite news |last=Hamilton |first=David P. |date=1999-09-13 |title=Internet Veteran Will Introduce A Spin on the Free-PC Venture |language=en-US |work=Wall Street Journal |url=https://www.wsj.com/articles/SB937170708634722795 |access-date=2022-11-04 |issn=0099-9660}}</ref>

In 1997, Sculley became the chairman of Live Picture, a California-based company, to oversee its push into high-quality, low-bandwidth imaging over the Internet. US$22M in venture capital was provided for the company. Sculley later left the company, but remained an investor. In 1999, Live Picture filed for federal bankruptcy protection as part of a plan to be acquired by MGI Software.<ref>{{cite web|author=<!--Start Byline--><!--End Byline--> |url=https://money.cnn.com/1997/09/11/technology/sculley_intv/ |title=CNNMoney, ''John Sculley rides again'', September 1997 |publisher=Money.cnn.com |access-date=April 14, 2014}}</ref><ref>{{cite web|url=https://groups.google.com/group/comp.sys.next.advocacy/browse_thread/thread/bfe4aab657b25cb0/b4da3428703cb9d3?lnk=st&q=Live+Picture+Inc+Bankrupt&rnum=1&hl=en#b4da3428703cb9d3 |title=Google Groups, ''Live Picture files for bankruptcy'', May 1999 |access-date=April 14, 2014}}</ref>

In 1997, Sculley co-founded PopTech with [[Robert Metcalfe|Bob Metcalfe]] and several other dignitaries from the technology industry.<ref>{{cite web|url=https://www.pbs.org/wnet/need-to-know/the-daily-need/celebrating-failure-and-other-novelties-at-pop-tech/4396/ |title=All roads lead to Camden &#124; Need to Know |publisher=Pbs.org |date=October 21, 2010 |access-date=April 14, 2014}}</ref> In 1998, he joined the board of directors of [[Buy.com|BuyComp LLC]] (now Buy.com), an Internet-only computer store. Two years later, he partnered with [[Dennis M. Lynch]] to launch Signature21, providing marketing services to small to medium-sized businesses. In 2001, Sculley and Lynch transitioned the company into a learning program for rising entrepreneurs. Months later, Lynch left the company, while Sculley continued to consult and work with small businesses, including [[InPhonic]], whose board of directors he later joined. InPhonic was an online retailer of cell phones and wireless plans. Sculley's early leadership<ref>[http://wbt.sys-con.com/read/40825.htm Robert Diamond, ''When two heads are better than one''] {{webarchive |url=https://web.archive.org/web/20070928021441/http://wbt.sys-con.com/read/40825.htm |date=September 28, 2007}}, May 2, 2001.</ref> helped steer InPhonic towards its successful IPO in 2004. Sculley served as the vice chairman of the InPhonic board of directors. InPhonic filed for [[Chapter 11, Title 11, United States Code|bankruptcy]] in 2007.<ref>{{cite web|url=http://corp.inphonic.com/reorg/ |title=InPhonic.com Press Release, November 8, 2007 |access-date=January 9, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080504210840/http://corp.inphonic.com/reorg/ |archive-date=May 4, 2008 }}</ref>

In 2002, Sculley endorsed and invested in the [[Wine Clip]],<ref>{{cite web |url=http://www.thewineclip.com/cgi-bin/category.cgi?category=tech_pvr |title=The Wine Clip Testimonials |publisher=Thewineclip.com |date=November 20, 2003 |access-date=April 14, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140415103725/http://www.thewineclip.com/cgi-bin/category.cgi?category=tech_pvr |archive-date=April 15, 2014 }}</ref> a wine accessory product, which claims to accelerate the aeration of wine by exposure to magnets. A year later he helped in the founding of Verified Person Inc., an online pre-employment screening company. As of 2012, he serves on the board of directors.<ref>{{cite web |url=http://www.verifiedperson.com/aboutus_board.html |title=Verified Person Inc Board of Directors |access-date=January 14, 2012 |archive-url=https://web.archive.org/web/20120210033158/http://www.verifiedperson.com/aboutus_board.html |archive-date=February 10, 2012 |url-status=dead  }}</ref> In 2004, Sculley joined the board of directors at OpenPeak, a maker of software for wireless consumer electronics, digital media, computers, and home systems.<ref>{{cite web|author=Macworld staff |url=http://www.macworld.co.uk/news/index.cfm?newsid=7770&page=1&pagepos=3 |title=MacWorld UK, ''John Sculley joins OpenPeak board'', January 27, 2004 |publisher=Macworld.co.uk |date=May 24, 2013 |access-date=April 14, 2014}}</ref> In the same year, Sculley became a venture partner at Rho Ventures.<ref>{{cite web|url=http://www.rhomanagement.com/venture_capital/about_vc/team/john_sculley.html|title=John Sculley Venture Partner, Rho Ventures|publisher=[[Rho Ventures]]|url-status=dead|archive-url=https://web.archive.org/web/20040623223747/http://www.rhomanagement.com/venture_capital/about_vc/team/john_sculley.html|archive-date=June 23, 2004|access-date=March 15, 2017}}</ref> In March 2006, Sculley was named Chairman of IdenTrust (formerly Digital Signature Trust Company) a San Francisco-based firm focusing on verifying identity and boosting financial security.<ref>{{cite web|url=http://www.identrust.com/ |title=IdenTrust.com |publisher=IdenTrust.com |access-date=April 14, 2014}}</ref>

Before speaking at the Silicon Valley 4.0 conference, Sculley was interviewed by [[CNET]] in October 2003, where he explained the mistakes he made at Apple concerning the [[Apple Newton]] and [[HyperCard]].<ref>{{Cite web|date=2012-02-05|first=Dawn |last=Kawamoto |title=Riding the next technology wave |website=CNET News|url=http://news.cnet.com/2008-7351-5085423.html|access-date=2023-02-08|archive-url=https://web.archive.org/web/20120205201219/http://news.cnet.com/2008-7351-5085423.html |archive-date=February 5, 2012 }}</ref> Sculley had canceled Apple's first hand-held mobile tablet PenMac led by Paul Mercer with applications by [[Samir Arora]] and instead signed an agreement to work with Sharp Electronics on the Newton technology.<ref>{{Cite news|url=https://www.nytimes.com/2006/02/27/technology/27mercer.html|title=He Helped Build the iPod; Now He Has Built a Rival|last=Markoff|first=John|date=February 27, 2006|newspaper=The New York Times|issn=0362-4331|access-date=June 13, 2016}}</ref><ref>{{Cite web|url=https://techcrunch.com/2009/10/27/exclusive-picture-of-unlaunched-apple-tablet-circa-1990/|title=Exclusive Picture Of Unlaunched Apple Tablet (circa 1990)|last=Arrington|first=Michael|website=TechCrunch|date=October 28, 2009 |access-date=June 13, 2016}}</ref> Also in 2003, Sculley was interviewed by the [[BBC]] for the television documentary ''The World's Most Powerful'' episode ''Steve Jobs vs. [[Bill Gates]]'', discussing his time at Apple during the 1980s as CEO. In 2010, he was interviewed for ''Cult of Mac'' on the topics of Steve Jobs and design.<ref>{{cite web |url=http://www.cultofmac.com/john-sculley-on-steve-jobs-the-full-interview-transcript |title=Cult of Mac, ''John Sculley on Steve Jobs, The Full Interview Transcript'', 14 October 2010 |publisher=Cultofmac.com |date=October 14, 2010 |access-date=April 14, 2014 |archive-url=https://web.archive.org/web/20130304143420/http://www.cultofmac.com/john-sculley-on-steve-jobs-the-full-interview-transcript |archive-date=March 4, 2013 |url-status=dead }}Sculley has spoken at PopTech since its opening in 1997 every year except for 2005.</ref><ref>[http://www.poptech.com/speakers.cfm?page=speaker_detail&id=158 "John Sculley speaker biography"]. Pop!Tech {{webarchive |url=https://web.archive.org/web/20060116204207/http://www.poptech.com/speakers.cfm?page=speaker_detail&id=158 |date=January 16, 2006}}</ref>

In 2007, Sculley co-founded the data company [[Zeta Global]] with business partner [[David A. Steinberg]], and in January 2014 the data analytics firm XL Marketing, rebranded and incorporated its resources into Zeta Interactive, re-launching it as a Big Data-Driven Marketing firm.<ref name="BI_Bg Data">{{cite news|last1=O'Reilly|first1=Lara|title=The former CEO of Apple just raised a big funding round at a ~$1 billion valuation for his new company|url=http://www.businessinsider.com/zeta-interactive-raises-125-million-2015-7|agency=Business Insider|date=July 15, 2015}}</ref> On January 30, 2014, Sculley was a panelist at a forum organized by Zeta, which featured ad executives, marketers and [[National Football League|NFL]] executive to discuss the changes in the way companies market and reach consumers since Sculley's time at Apple in 1984 when the computer company featured what became one of the first iconic Super Bowl ads—the [[1984 (advertisement)|1984 commercial]].<ref name=NYPost_1984>{{cite news|last=Kelly|first=Keith|title=Ad flashback: Apple's 1984 Super Bowl commercial|url=https://nypost.com/2014/01/30/ad-flashback-apples-1984-super-bowl-commercial/|access-date=January 31, 2014|newspaper=New York Post|date=January 30, 2014}}</ref> In October 2016, Zeta Interactive was again rebranded as [[Zeta Global]].<ref name="Zeta Rebrand">{{cite news|last1=Konrad|first1=Alex|title=Never Heard Of Zeta Global? Software CEO David Steinberg Has 300 Million Reasons Not To Worry|url=https://www.forbes.com/sites/alexkonrad/2016/11/18/zeta-global-new-name-behind-300-million-in-revenue/#13c471be3b1a|agency=Forbes|date=November 18, 2016}}</ref>

In 2014, Sculley co-founded [[Obi Worldphone|Obi Mobiles]], a smartphone brand aimed at the emerging markets. The company was renamed Obi Worldphone.<ref>{{cite web|url=http://www.androidcentral.com/former-apple-ceo-john-sculley-backed-obi-worldphone-launches-two-sleek-sub-250-smartphones |title=Former Apple CEO John Sculley-backed Obi Worldphone launches sleek sub-$250 smartphones |publisher=androidcentral.com |date=August 27, 2015 |access-date=August 27, 2015}}</ref> In September 2017, Sculley distanced himself from Obi Worldphone and told that his name was used for PR only.<ref name=":3">{{Cite web|last=Kurup|first=Rajesh|title=Trouble brews for Obi Mobiles, company 'founded' by former Apple CEO John Sculley|url=https://www.thehindubusinessline.com/info-tech/trouble-brews-for-obi-mobiles-company-founded-by-former-apple-ceo-john-sculley/article9864052.ece|access-date=August 9, 2020|website=@businessline|date=September 18, 2017 |language=en}}</ref> He has also been working in the [[health care industry]], focusing on RxAdvance, a [[cloud computing|cloud]]-based platform that helps [[pharmaceutical companies]], hospitals and insurers manage chronically ill patients living at home.<ref>{{cite web|url=https://www.fastcompany.com/3065143/how-former-apple-ceo-john-sculley-reinvented-himself-in-health-care|title=How Former Apple CEO John Sculley Reinvented Himself In Health Care|work=Fast Company|first=Rick|last=Tetzeli|date=November 20, 2016|access-date=March 12, 2017}}</ref>