Editing Jerry Seinfeld (section)

=== 1998–2010: Established career ===
After he ended his sitcom, Seinfeld moved back to [[New York City]] and returned to stand-up comedy instead of staying in [[Los Angeles]] and furthering his acting career. In 1998, he went on tour and recorded a comedy special, titled ''[[I'm Telling You for the Last Time]]''. The process of developing and performing new material at clubs around the world was chronicled in a 2002 documentary, ''[[Comedian (film)|Comedian]]'', which also featured fellow comic [[Orny Adams]] and was directed by Christian Charles. Seinfeld has written several books, mostly archives of past routines. In the late 1990s, [[Apple Computer]] came up with the advertising slogan "[[Think different]]" and produced a 60-second commercial to promote the slogan. This commercial showed people who were able to "think differently," such as [[Albert Einstein]], [[Mahatma Gandhi]], [[Martin Luther King Jr.]], and many others. It was later cut short to 30 seconds and altered such that Seinfeld was included at the end, although he had not been in the original cut. This shorter version of the commercial aired only once, during the [[The Finale (Seinfeld)|series finale]] of ''Seinfeld''.<ref>{{cite web |url=http://www.theapplecollection.com/Collection/AppleMovies/mov/jerrysteinfield.mov |title=Seinfeld's commercial |access-date=August 22, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110716221221/http://www.theapplecollection.com/Collection/AppleMovies/mov/jerrysteinfield.mov |archive-date=July 16, 2011}}</ref>

[[File:Jerry Seinfeld (1997).jpg|thumb|Seinfeld at the [[49th Primetime Emmy Awards]] in 1997|alt=|left|235x235px]] 
In 2004, Seinfeld appeared in two commercial [[webisode]]s promoting [[American Express]], titled ''[[The Adventures of Seinfeld & Superman]]''.<ref>{{cite news |url=https://www.nytimes.com/2004/03/30/business/media-business-advertising-seinfeld-superman-join-forces-again-spots-for.html |title=Seinfeld and Superman join forces again in spots for American Express, this time on the Web. |last=Elliott |first=Stuart |newspaper=The New York Times |date=March 30, 2004 |access-date=March 19, 2016 |archive-url=https://web.archive.org/web/20150528053253/http://www.nytimes.com/2004/03/30/business/media-business-advertising-seinfeld-superman-join-forces-again-spots-for.html |archive-date=May 28, 2015 |url-status=live }}</ref> In these, Seinfeld appeared with a cartoon rendering of [[Superman]], to whom reference was made in numerous episodes of ''Seinfeld'' as Seinfeld's hero, voiced by [[Patrick Warburton]] (character [[David Puddy]] on ''Seinfeld''). The webisodes were directed by [[Barry Levinson]] and aired briefly on television. Seinfeld and "Superman" were also interviewed by [[Matt Lauer]] in a specially recorded interview for the [[Today (NBC program)|''Today'']] show. On November 18, 2004, Seinfeld appeared at the [[National Museum of American History]] to donate the "puffy shirt" he wore in the ''Seinfeld'' episode [[The Puffy Shirt|of the same name]]. He also gave a speech when presenting the "puffy shirt," saying humorously that "This is the most embarrassing moment of my life."{{citation needed|date=April 2018}} On May 13, 2006, Seinfeld had a cameo appearance on ''Saturday Night Live'' as host Julia Louis-Dreyfus' assassin. Louis-Dreyfus in her opening monologue mentioned the "Seinfeld curse." While talking about how ridiculous the "curse" was, a [[Stage lighting instrument|stage light]] suddenly fell next to her. The camera moved to a [[Catwalk (theater)|catwalk]] above the stage where Seinfeld was standing, holding a large pair of bolt cutters. He angrily muttered, "Damn it!" upset that it did not hit her. Louis-Dreyfus continued to say that she is indeed not cursed.

On February 25, 2007, Seinfeld appeared at the [[79th Academy Awards]] as the presenter for "Best Documentary." Before announcing the nominations, he did a monologue about the unspoken agreement between movie theater owners and movie patrons.<ref>{{cite web |url=https://deadline.com/2007/02/jerry-seinfeld-auditioning-for-80th-oscars-1493/ |last=Finke |first=Nikki |title=Seinfeld Auditioning To Host 80th Oscars? |website=[[Deadline Hollywood]] |date=February 26, 2007 |access-date=March 19, 2016 |archive-url=https://web.archive.org/web/20160328015427/http://deadline.com/2007/02/jerry-seinfeld-auditioning-for-80th-oscars-1493/ |archive-date=March 28, 2016 |url-status=live }}</ref> On October 4, 2007, Seinfeld made a guest appearance as himself in the ''[[30 Rock]]'' episode "[[SeinfeldVision]]."<ref>{{cite web |url=https://www.comingsoon.net/news/tvnews.php?id=22046 |title=Seinfeld to Guest Star on 30 Rock |publisher=ComingSoon.net |date=July 16, 2007 |access-date=August 22, 2011 |archive-url=https://web.archive.org/web/20120120220502/http://www.comingsoon.net/news/tvnews.php?id=22046 |archive-date=January 20, 2012 |url-status=live }}</ref> On February 24, 2008, at the [[80th Academy Awards]], Seinfeld appeared as the [[Voice acting|voice]] of his ''[[Bee Movie]]'' animated character Barry, presenting [[Academy Award for Best Animated Short Film|Best Animated Short Film]]. Before announcing the nominees, he showed a montage of film clips featuring bees, saying that they were some of his early work (as Barry).

On June 2, 2008, amidst his spring 2008 tour, Seinfeld performed in his hometown of New York City for a one-night-only show at the [[Hammerstein Ballroom]] to benefit ''Stand Up for a Cure'', a charity aiding [[lung cancer]] research at [[Memorial Sloan Kettering Cancer Center]]. In August 2008, the [[Associated Press]] reported that Jerry Seinfeld would be the pitchman for [[Windows Vista]], as part of a $300-million advertising campaign by Microsoft. The ads, which were intended to create interest for Windows in support of the subsequent "I'm a PC" advertisements, began airing in mid-September 2008. They were cut from television after three installments; Microsoft opted to continue with the "I'm a PC" advertisements<ref>{{cite news|last=Coyle|first=Jake|agency=Associated Press|url=http://www.foxnews.com/wires/2008Aug21/0,4670,MicrosoftSeinfeld,00.html|title=Seinfeld to be pitchman for Microsoft|date=August 21, 2008|work=Fox News|access-date=October 16, 2012|archive-url=https://web.archive.org/web/20130526112152/http://www.foxnews.com/wires/2008Aug21/0,4670,MicrosoftSeinfeld,00.html|archive-date=May 26, 2013|url-status=live}}</ref> and run the Seinfeld ads on the Microsoft website as a series of longer advertisements.<ref>{{cite web|url=https://www.microsoft.com/windows/watchtheads/video/newfamily/ |title=Microsoft Showcase: Watch videos from Microsoft's online video collection |publisher=Microsoft |access-date=August 22, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20090823054859/http://www.microsoft.com/windows/watchtheads/video/newfamily/ |archive-date=August 23, 2009 }}</ref> In March 2009, it was announced that Seinfeld and the entire cast of ''Seinfeld'' would be appearing for a reunion in Larry David's HBO series ''[[Curb Your Enthusiasm]]''. The fictional reunion took place in the [[Curb Your Enthusiasm Season 7|seventh season's]] [[Seinfeld (Curb Your Enthusiasm)|finale]] and starred most of the original cast, including [[Julia Louis-Dreyfus]], [[Jason Alexander]], [[Michael Richards]], in a multiple-episode arc.<ref>{{cite news |author=Ed Pilkington in New York |url=https://www.theguardian.com/media/2009/oct/05/seinfeld-curb-your-enthusiasm |title=Seinfeld cast 'reunites' on HBO's Curb Your Enthusiasm &#124; Media |newspaper=The Guardian |access-date=February 12, 2020 |archive-url=https://web.archive.org/web/20180131200657/https://www.theguardian.com/media/2009/oct/05/seinfeld-curb-your-enthusiasm |archive-date=January 31, 2018 |url-status=live }}</ref> Seinfeld appeared on an episode of the [[Starz (TV channel)|Starz]] original series [[Head Case (TV series)|''Head Case'']]. As was the case in many of his previous guest appearances on sitcoms, he played himself.

In [[Australia]], Seinfeld appeared on a series of advertisements for the [[Greater Building Society]], a [[building society]] based in [[New South Wales]] and southeastern [[Queensland]].<ref>{{cite web|title=Jerry Seinfeld joins the Greater |work=Greater Building Society |date=July 9, 2008 |url=http://www.greater.com.au |url-status=dead |archive-url=https://web.archive.org/web/20150810061600/https://www.greater.com.au/ |archive-date=August 10, 2015 }}</ref> His appearance in these ads was highly publicized and considered a coup for the society, being the third time Seinfeld had appeared in a television commercial.<ref>{{cite news|title=Jerry Seinfeld films advertisement for Newcastle's Greater Building Society |work=Daily Telegraph |date=July 10, 2009 |url=http://www.news.com.au/business/money/story/0,28323,25759196-5013952,00.html |archive-url=https://web.archive.org/web/20090711062241/http://www.news.com.au/business/money/story/0%2C28323%2C25759196-5013952%2C00.html |url-status=dead |archive-date=July 11, 2009 }}</ref> The advertisements were filmed in Cedarhurst, [[Long Island]], with the street designed to emulate Beaumont Street in [[Hamilton, New South Wales|Hamilton]], where the Greater's head offices are located.<ref>{{cite web|title=New Greater website has exclusive behind the scenes footage from the commercials starring Jerry Seinfeld |work=Greater Building Society |date=July 13, 2009 |url=http://www.greater.com.au |url-status=dead |archive-url=https://web.archive.org/web/20150810061600/https://www.greater.com.au/ |archive-date=August 10, 2015 }}</ref> Seinfeld also wrote the scripts for the 15 advertisements that were filmed. The ads largely aired in the Northern New South Wales television market, where the society has most of its branches. Seinfeld was the first guest on [[Jay Leno]]'s talk show ''[[The Jay Leno Show]]'', which premiered on September 14, 2009. Seinfeld was featured on ''Saturday Night Live''{{'}}s [[Weekend Update]] sketch to do the "Really!?!" segment with [[Seth Meyers]]. He executive produced and regularly appeared as a panelist in [[The Marriage Ref (U.S. TV series)|''The Marriage Ref'']]. On August 30, 2010, Seinfeld made a surprise guest appearance on ''[[The Howard Stern Show]]'', ending the feud the two had in the early 1990s.{{citation needed|date=October 2023}}

Seinfeld toured the U.S. in 2011 and made his first stand-up appearance in the [[United Kingdom]] in 11 years. In July 2011, he was a surprise guest on ''[[The Daily Show]]'', helping [[Jon Stewart]] to suppress his urge to tell "cheap" "Michele Bachmann's husband acts gay" jokes.<ref>{{cite episode|series=The Daily Show|airdate=July 13, 2010|url=http://www.thedailyshow.com/watch/wed-july-13-2011/comedy-repression-therapy|title=Matthew Richardson|access-date=July 15, 2011|archive-url=https://web.archive.org/web/20111017081638/http://www.thedailyshow.com/watch/wed-july-13-2011/comedy-repression-therapy|archive-date=October 17, 2011|url-status=live}}</ref> Seinfeld also launched a personal archives website at JerrySeinfeld.com and appeared in the [[HBO]] special [[Talking Funny (Television special)|''Talking Funny'']] with fellow comedians [[Chris Rock]], [[Louis C.K.]], and [[Ricky Gervais]] in the same year.{{citation needed|date=October 2023}}