Editing Jenna Jameson (section)

=== Business ventures ===
Jameson and Grdina formed '''ClubJenna''' as an Internet pornography company in 2000. 

Early ClubJenna films starred Jameson herself, limiting herself to on-screen sex with other women or with Grdina, who appeared as Justin Sterling. The first ClubJenna film, ''[[Briana Loves Jenna]]'' (2001), co-produced with Vivid, cost US$280,000 to make, and grossed over $1&nbsp;million in its first year. It was the best selling and best-renting pornographic title of its year, winning twin AVN Awards.<ref name="JJJBio" /> It was marketed as "Jenna. Her first boy/girl scene in over 2 years." referring to Jameson's abstention from heterosexual on-film intercourse. Grdina has said that Jameson's films averaged sales of 100,000 copies, compared with run-of-the-mill pornographic films, which did well to sell 5,000. On the other hand, he also said that their films took up to twelve days to film, compared with one day for other pornographic films.<ref name="WallStreetJournal" />

In a January 2009 interview with [[William Shatner]] on ''[[Shatner's Raw Nerve]]'', Jameson said she came close to buying ''Penthouse'' magazine when publisher [[Bob Guccione]] filed for Chapter 11 reorganization of his business (which occurred in August 2003), but was thwarted when someone else swooped in and bought up all the stock.<ref name="Raw Nerve" /> ''[[New York Magazine]]'''s ''Intelligencer'' quoted a source from Penthouse as saying "I'm sure she is considering it", adding that Jameson was to be cover girl in January 2004 – and "it's a really wild-looking shoot, even for a porn star."<ref name="nymag n_9524" />

In 2005 Jameson first directed a film, ''The Provocateur'', released as ''Jenna's Provocateur'' in September 2006.<ref name="Directorial Debut" /> 

ClubJenna was run as a family business, with Grdina's sister, Kris, as vice president in charge of merchandising.<ref name="Smith Apr 2004" /><ref name="Hoovers" /> 

Jameson also capitalized on merchandising herself. Since May 2003, she has been appearing on a {{convert|48|ft|m|adj=on}} tall billboard in New York City's [[Times Square]] promoting her web site and movies.<ref name="Smith Apr 2004" /><ref name="JJJBio" /> The first advertisement displayed her wearing only a thong and read "Who Says They Cleaned Up Times Square?"<ref name="NYDailyNews" /> There is a line of [[sex toy]]s licensed to [[Doc Johnson]], and an "anatomically correct" Jenna Jameson [[action figure]].<ref name="Higginbotham" /> She stars in her own [[Adult video games|sex simulation video game]], ''Virtually Jenna'', in which the goal is to bring a 3D model of her to orgasm.<ref name="VirtuallyJenna" /><ref name="Wired" /> In 2006, New York City-based Wicked Cow Entertainment started to expand her brand to barware, perfume, handbags, lingerie, and footwear, sold through high end retailers such as [[Saks Fifth Avenue]] and [[Colette (boutique)|Colette]] boutiques.<ref name="Brandweek" /> Her film and merchandising success enabled her to attain her goal of becoming the top porn star in the world.<ref name="Oprah" />

In August 2005, ClubJenna launched Club Thrust, an interactive website for Jameson's gay male fans, which includes videos, galleries, sex advice, gossip, and downloads. The director of webmaster relations for ClubJenna said the straight site had always had a lot of gay traffic.<ref name="AVNClubThrust" /><ref name="Times" /> By 2006, ClubJenna administered more than 150 official sites for other adult entertainment industry stars.<ref name="Hoovers" />

In August 2005, a group of business investors that included Jameson purchased Babes Cabaret, a [[strip club]] in [[Scottsdale, Arizona]], intending to make it the first foray of ClubJenna into live entertainment.<ref name="East Valley Tribune" /> Soon after the purchase attracted attention, the Scottsdale City Council proposed a new ordinance banning nudity at adult-entertainment venues and requiring a four-foot divider restricting contact with dancers. Such a divider would have also effectively banned [[lap dance]]s, the dancers' main source of revenue.<ref name="Economist" /><ref name="SFGate" /> Jameson argued strongly against the ordinance, and helped organize a petition against it. On September 12, 2006, in a [[referendum]] on the ordinance, voters struck down the stricter rules, allowing the club to continue to operate as before.<ref name="AboutPhoenix" />

On February 3, 2006, Jameson hosted a "Vivid ClubJenna Super Bowl Party" with several other ClubJenna and [[Vivid Girls]] at the Zoo Club in [[Detroit]], Michigan for a $500 to $1,000 ticket price.<ref name="VividClubjennaBowl" /> It featured a lingerie show, but no planned nudity or sex acts.<ref name="UPI2" /> When first announced, the party caused controversy with the [[National Football League]], which did not sanction this as an official [[Super Bowl]] event.<ref name="Farhi Jan 2006" /> For 2007, Jameson signed up to play quarterback in the [[Legends Cup (LFL)|Lingerie Bowl]], but retired due to her insurance company's damage concerns. She instead acted as commentator.<ref name="SportsIllustrated" />

On June 22, 2006, [[Playboy Enterprises]] announced that it had bought ClubJenna Inc., along with an agreement to have both Jameson and Grdina stay on as contracted executives. Playboy CEO [[Christie Hefner]] said that she expected to rapidly increase film production, producing about thirty features in the first year, and will expand the way they are sold, not only as DVDs but through TV channels, video-on-demand services, and mobile phones.<ref name="MarketWatch" /> On November 1, 2006, Playboy renamed one of the [[Spice Network]]'s [[pay-per-view]] channels from The Hot Network to ClubJenna.<ref name="AVNOct2006" />