Editing Ideology (section)

=== Ideology and the commodity (Debord) ===
The French Marxist theorist [[Guy Debord]], founding member of the [[Situationist International]], argued that when the commodity becomes the "essential category" of society, i.e. when the process of [[commodification]] has been consummated to its fullest extent, the image of society propagated by the commodity (as it describes all of life as constituted by notions and objects deriving their value only as commodities tradeable in terms of [[exchange value]]), colonizes all of life and reduces society to a mere representation, [[The Society of the Spectacle]].<ref>{{cite book|title=The Society of the Spectacle|publisher=Zone Books|author=Guy Debord|year=1995}}</ref>