Editing History of British newspapers (section)

===Style===
With literacy rising sharply, the rapidly growing demand for news led to changes in the physical size, visual appeal, heavy use of war reporting, brisk writing style, and an omnipresent emphasis on speedy reporting thanks to the telegraph. Critics noted how London was echoing the emerging New York style of journalism.<ref>Joel H. Wiener, ''The Americanization of the British Press, 1830s-1914: Speed in the Age of Transatlantic Journalism'' (Palgrave Macmillan, 2011)</ref> The new news writing style first spread to the provincial press through the ''Midland Daily Telegraph'' around 1900.<ref>Rachel Matthews, "The emergence of the news paradigm in the English provincial press: A case study of the Midland Daily Telegraph." ''Journal of Historical Pragmatics'' (2014) 15#2 pp: 165-186.</ref>

Newspapers increasingly made their profit from selling advertising. In the 1850s and 1860s the ads appealed to the increasingly affluent middle-class that sought out a variety of new products. The advertisements announced new health remedies as well as fresh foods and beverages. The latest London fashions were featured in the regional press. The availability of repeated advertising permitted manufacturers to develop nationally known brand names that had a much stronger appeal than generic products.<ref>Beverley Ann Tudor, "Retail Trade Advertising in the 'Leicester Journal' and the 'Leicester Chronicle' 1855-71." ''European Journal of Marketing'' 20#9 (1986) pp: 41-56.</ref>