Editing Hidden message (section)

== Visual messages ==
[[File:Hidden message AI illusion.png|thumb|The word "FAKE" hidden within an AI-generated image of a naval battle]]
Hidden messages can be created in visual mediums with techniques such as [[hidden text|hidden computer text]] and [[steganography]].

In the 1980s, Coca-Cola released in South Australia an advertising poster featuring the reintroduced contour bottle, with a speech bubble, "Feel the Curves!!" An image hidden inside one of the ice cubes depicted an oral sex act.<ref name="snopes">{{cite web|url=http://www.snopes.com/cokelore/poster.asp|title=Risque Coca-Cola Poster|publisher=Snopes|date=14 May 2011|access-date=31 May 2011}}</ref> Thousands of posters were distributed to hotels and bottle shops in Australia before the mistake was discovered by Coca-Cola management. The artist of the poster was fired and all the posters were recalled.<ref name="snopes" /> Rival [[PepsiCo]] had a similar accusation in 1990 when their promotional [[Pepsi Cool Cans]] was accused of having the word "sex" hidden in their design if two of their cans were placed atop each other.<ref>{{Cite web|url=https://buffalonews.com/1990/07/12/sex-seen-on-pepsi-cans/|title = 'Sex' Seen on Pepsi Cans| date=12 July 1990 }}</ref>

Various other messages have been claimed to exist in Disney movies, some of them risque, such as the well-known allegation of an erection showing on a priest in ''[[The Little Mermaid (1989 film)|The Little Mermaid]]''.<ref>[https://archive.today/20120912141634/http://www.snopes.com/disney/films/films.asp Urban Legends Reference Pages: Disney (Disney Films)<!-- Bot generated title -->]</ref> According to the Snopes website, one image "is clearly true [and] undeniably purposely inserted into the movie": a topless woman in two frames of ''[[The Rescuers]]''.<ref>[http://www.snopes.com/disney/films/rescuers.htm 'The Rescuers' Topless Scene : snopes.com<!-- Bot generated title -->]</ref>

[[PETA]] (People for the Ethical Treatment of Animals) had an antipathy towards [[PETCO]], a pet food retailer in San Diego, regarding the purported mistreatment of live animals at their stores. When the [[San Diego Padres]] baseball team announced that the retailer had purchased [[naming rights]] to [[Petco Park]], PETA was unable to persuade the sports team to terminate the agreement. Later, PETA successfully purchased a commemorative display brick with what appears to be a complimentary message: "Break Open Your Cold Ones! Toast The Padres! Enjoy This Championship Organization!" However, if one takes the first letters of each word, the resulting [[acrostic]] reads "BOYCOTT PETCO". Neither PETCO nor the Padres have taken any action to remove the brick, stating that if someone walked by, they would not know it had anything to do with the PETA/PETCO feud.<ref>[https://www.espn.com/espn/sportsbusiness/news/story?id=1783769 Rovell, Darren "Secret Message Makes it Into New Park" ESPN.com 4/16/2004]</ref>

Secretive design language is widely used on web sites as [[Easter_egg_(media)|Easter egg]]s or within products as hidden features, such as [[In-N-Out Burger]]'s secret menu or the new [[Norwegian passport]] design for security.<ref name="Mashable Business">{{cite web|url=https://mashable.com/2015/08/06/hidden-subliminal-design/#YHFRACfubaqc|title=How subliminal and hidden design messages can boost brand engagement|publisher=Mashable|date=5 August 2015|access-date=21 May 2019}}</ref>