Editing Hasselblad (section)

=== 1970s onward ===
[[File:Hasselblad 2000 FC M with Zeiss Planar 80mm f2.8 T* lens.jpg|thumb|Hasselblad 2000 FC M with Zeiss Planar 80mm f2.8 T* lens]]
In 1976, Victor Hasselblad sold Hasselblad AB to a Swedish investment company, Säfveån AB. When he died in 1978, he left much of his fortune to the [[Hasselblad Foundation]].

In 1977, the 2000 series of [[focal plane shutter]] equipped models was introduced. The 2000-series cameras had been intended to provide full exposure automation. The 2000 FC however was rushed and introduced without the automated features, partly because of a rethink about the way the automation should be accomplished (electronic vs. electro-mechanical). It was the last new camera produced during Victor Hasselblad's lifetime.

In 1984, Victor Hasselblad AB went public, with 42.5% of the company being sold on the Swedish stock exchange. The next year, Swedish corporation Incentive AB bought 58.1% of Hasselblad, and in 1991, they acquired the remainder of the shares, taking VHAB back to being a private corporation.

In 1985 Hasselblad established the subsidiary, Hasselblad Electronic Imaging AB, to focus on digital imaging and transmission systems.<ref>Hasselblad 2007</ref>

In 1991, the 200 series of automated [[focal plane shutter]] equipped models was introduced. This was the last major technical development in the course of the classic (now known as "V-System", after Victor) Hasselblad camera.

In 1996, Hasselblad was sold, with the new owners being [[UBS AG|UBS]], [[Cinven]], and the [[Hasselblad management]].