Editing Handheld game console (section)

==== Game Boy ====
[[File:Game-Boy-Original.jpg|right|thumb|130px|The original Game Boy]]
{{Main|Game Boy}}
[[Nintendo]] released the Game Boy on April 21, 1989 (September 1990 for the UK). The design team headed by [[Gunpei Yokoi]] had also been responsible for the [[Game & Watch]] system, as well as the [[Nintendo Entertainment System]] games ''[[Metroid]]'' and ''[[Kid Icarus]]''. The Game Boy came under scrutiny by Nintendo president [[Hiroshi Yamauchi]], saying that the monochrome screen was too small, and the processing power was inadequate. The design team had felt that low initial cost and battery economy were more important concerns, and when compared to the Microvision, the Game Boy was a huge leap forward.

Yokoi recognized that the Game Boy needed a [[Killer application|killer app]]—at least one game that would define the console, and persuade customers to buy it. In June 1988, [[Minoru Arakawa]], then-CEO of Nintendo of America saw a demonstration of the game ''[[Tetris]]'' at a trade show. Nintendo purchased the rights for the game, and packaged it with the Game Boy system as a [[Glossary of video game terms#Launch title|launch title]]. It was almost an immediate hit. By the end of the year more than a million units were sold in the US.<ref name="GBsales1989">{{cite web |url=http://firstarkansasnews.net/2011/01/game-boy-nintendo-dominates-the-portable-market/ |title=Game Boy — Nintendo dominates the portable market |access-date=April 28, 2011 |date=January 22, 2011 |publisher=First Arkansas News |url-status=usurped |archive-url=https://web.archive.org/web/20110123202930/http://firstarkansasnews.net/2011/01/game-boy-nintendo-dominates-the-portable-market/ |archive-date=January 23, 2011 |df=mdy-all }}</ref> As of March 31, 2005, the Game Boy and [[Game Boy Color]] combined to sell over 118 million units worldwide.<ref name="nintendoannualreport2005">{{cite web|url=https://www.nintendo.com/corp/report/NintendoAnnualReport2005.pdf |title=05 Annual Report |access-date=March 22, 2008  |date=March 31, 2006 |publisher=Nintendo Co., Ltd. |page=65 |archive-url=https://web.archive.org/web/20051215033905/https://www.nintendo.com/corp/report/NintendoAnnualReport2005.pdf |archive-date=December 15, 2005 |url-status=dead }}</ref><ref name="GBsales">{{cite web|url=http://images.businessweek.com/ss/06/10/game_consoles/source/7.htm |title=Game Boy |access-date=March 22, 2008 |work=A Brief History of Game Console Warfare |publisher=[[BusinessWeek]] |url-status=unfit |archive-url=https://web.archive.org/web/20070509094404/http://images.businessweek.com/ss/06/10/game_consoles/source/7.htm |archive-date=May 9, 2007 }}</ref>{{clear}}