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==== Advertising ==== Like alcohol and tobacco products, there is a ban on advertisement of gutka. Often tobacco companies advertise gutka as [[pan masala]] in order to [[surrogate advertising|skirt the ban on advertising tobacco products]]. Surrogate advertisements often use pan masala ads to promote gutka products with similar name and packaging.<ref>{{Cite news |date=20 June 2012 |title=Ban surrogate advertisements of tobacco products |url=http://www.deccanherald.com/content/258543/ban-surrogate-advertisements-tobacco-products.html |work=[[Deccan Herald]] |access-date=10 July 2012 |archive-date=17 October 2014 |archive-url=https://web.archive.org/web/20141017222628/http://www.deccanherald.com/content/258543/ban-surrogate-advertisements-tobacco-products.html |url-status=live }}</ref> According to the Food Safety and Standards (Prohibition and Restriction on Sales) Regulations, 2011 of the Food Safety and Standards Authority of India, misleading advertisement of such products invites a fine of {{INRConvert|1000000|lk=on}}.<ref>{{cite news| url=https://timesofindia.indiatimes.com/city/bhubaneswar/No-relaxation-on-gutka-ban/articleshow/18041675.cms | archive-url=https://archive.today/20130411034610/http://articles.timesofindia.indiatimes.com/2013-01-16/bhubaneswar/36373255_1_gutka-and-paan-masala-sale-and-advertisement-anti-tobacco | url-status=live | archive-date=2013-04-11 | work=[[The Times of India]] | title=No relaxation on gutka ban}}</ref> According to StraitsResearch, The India pan masala market is expected to reach {{USD|10,365 million}} by 2026 at the CAGR of 10.4% during the forecast period 2019β2026. The India pan masala market is driven by significant switching of consumers from tobacco products to pan masala, aggressive advertising and convenient packaging, and Maharashtra State's revocation of the ban over pan masala products.<ref>{{cite news | url=https://industrynewswire.us/what-are-the-key-challenges-to-india-pan-masala-market-growth/136971/ | work=Industry News Wire | title=Indian Pan Masala Market Share Analysis | access-date=20 February 2020 | archive-date=20 October 2020 | archive-url=https://web.archive.org/web/20201020140525/https://industrynewswire.us/what-are-the-key-challenges-to-india-pan-masala-market-growth/136971/ | url-status=live }}</ref>
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