Editing General semantics (section)

=== Language as a core concern ===
[[Autoassociative memory]] in the [[memory-prediction framework|memory-prediction model]] describes neural operations in mammalian brains generally.<ref>Hawkins, Jeff. ''On Intelligence''. p. 99.</ref> A special circumstance for humans arises with the introduction of language components, both as fresh stimuli and as stored representations. Language considerations figure prominently in general semantics, and three language and communications specialists who embraced general semantics, university professors and authors [[S.I. Hayakawa|Hayakawa]], [[Wendell Johnson]] and [[Neil Postman]], played major roles in framing general semantics, especially for non-readers of ''Science and Sanity''.