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=== 1984β1993: Record label foundation, collaborations, and career downturn === Numan subsequently issued a series of albums and singles on his own record label, Numa. The first studio album released, 1984's ''[[Berserker (Gary Numan album)|Berserker]]'', was Numan's first foray into music computers and [[Sampler (musical instrument)|samplers]] (in this case, the [[PPG Wave]]).<ref name="FourCulture">{{cite web|last1=Stanton|first1=Mike|title=For The Love Of... Gary Numan|url=https://fourculture.com/for-the-love-of-gary-numan/|website=FourCulture Magazine|date=19 December 2018|access-date=15 December 2020|archive-date=7 November 2020|archive-url=https://web.archive.org/web/20201107235733/https://fourculture.com/for-the-love-of-gary-numan/|url-status=live}}</ref> The album was accompanied by a new, blue-and-white colour scheme and visual (including Numan himself, with blue hair), as well as a tour, a live album, video, [[Extended play|EP]], and the title track as a single. The track charted within the UK top 40.<ref name="BerserkerCharts">{{cite web|title=Berserker β full Official Chart History|url=https://www.officialcharts.com/search/albums/berserker/|publisher=Official Charts Company|access-date=27 January 2023|archive-date=27 January 2023|archive-url=https://web.archive.org/web/20230127025632/https://www.officialcharts.com/search/albums/berserker/|url-status=live}}</ref> Despite this, the album divided critics and fans, and ultimately performed poorly, stalling at No. 32 on the UK chart. Numan cites many reasons for this, including distribution issues.<ref name="CWInterview">{{cite interview|last=Numan|first=Gary|subject-link=Gary Numan|interviewer=Marc Rovira|title=Cold Warning DVD Extra|year=2007|publisher=Mortal Records|location=UK|url=https://www.youtube.com/watch?v=64rbiqbslB4&t=6731s|access-date=26 January 2022}}</ref> A collaboration with [[Bill Sharpe (musician)|Bill Sharpe]] (of [[Shakatak]]) as [[Sharpe & Numan]], in 1985, was more successful; in March of that year, the single "[[Change Your Mind (Sharpe & Numan song)|Change Your Mind]]" reached No. 17 on the [[UK singles chart]].<ref name="SharpeNumanUKChartsOverview">{{cite web|title=SHARPE & NUMAN full Official Chart History|url=https://www.officialcharts.com/artist/22295/sharpe-and-numan/|publisher=Official Charts Company|access-date=15 December 2020|archive-date=14 November 2020|archive-url=https://web.archive.org/web/20201114212439/https://www.officialcharts.com/artist/22295/sharpe-and-numan/|url-status=live}}</ref> A few months later, the live album ''[[White Noise (Gary Numan album)|White Noise]]'' (recorded during the ''Berserker Tour'') and a live EP with tracks taken from it (titled ''The Live EP'') reached No. 29<ref name="WNCharts">{{cite web|title=White Noise β full Official Chart History|url=https://www.officialcharts.com/search/albums/white%20noise/|publisher=Official Charts Company|access-date=27 January 2023|archive-date=27 January 2023|archive-url=https://web.archive.org/web/20230127025627/https://www.officialcharts.com/search/albums/white%20noise/|url-status=live}}</ref> and 27<ref name="LiveEPChart">{{cite web|title=The Live EP β full Official Record History|url=https://www.officialcharts.com/search/singles/the-live-ep/|publisher=Official Charts Company|access-date=27 January 2023|archive-date=27 January 2023|archive-url=https://web.archive.org/web/20230127025628/https://www.officialcharts.com/search/singles/the-live-ep/|url-status=live}}</ref> on the charts, respectively. [[File:Gary Numan photo shoot Manchester Apollo 9th October 1985 photograph Gary Hodge.jpg|thumb|257x257px|Andre Csillag taking group photos of the band for the Official Fury Tour book; [[Manchester Apollo]], October 1985]] Numan's next studio album, ''[[The Fury (album)|The Fury]]'' (1985), charted slightly higher than ''Berserker'', breaking the top 30. Again, the album heralded a change of image, this time featuring Numan in a white suit and red bow tie. However, for the first time in his career, neither of the three singles released from the album ("Your Fascination", "Call Out the Dogs" and "Miracles") managed to reach the top 40, barely entering the top 50 on the UK charts.<ref name="NumanUKChartsOverview">{{cite web|title=Gary Numan|url=https://www.officialcharts.com/artist/17942/gary-numan/|publisher=Official Charts Company|access-date=15 December 2020|archive-date=3 January 2022|archive-url=https://web.archive.org/web/20220103213154/https://www.officialcharts.com/artist/17942/gary-numan/|url-status=live}}</ref> The following year, Numan scored two top-30 UK singles, with "[[This Is Love (Gary Numan song)|This Is Love]]" in April 1986, and "[[I Can't Stop (Gary Numan song)|I Can't Stop]]" in June that year; the subsequent album, ''[[Strange Charm]]'', was released later that year, but only spent two weeks on the albums chart, where it peaked at No. 59. In November of that year, a version of the song "I Still Remember", from the previous album, was released as a charity single, but stalled at No. 74 on the singles chart.<ref name="ISRChart">{{cite web|title=I Still Remember β full Official Chart History|url=https://www.officialcharts.com/search/singles/i-still-remember/|publisher=Official Charts Company|access-date=27 January 2023|archive-date=27 January 2023|archive-url=https://web.archive.org/web/20230127025632/https://www.officialcharts.com/search/singles/i-still-remember/|url-status=live}}</ref> Further collaborations with Bill Sharpe spawned two more Sharpe & Numan hits with "[[New Thing from London Town]]", peaking at No. 52 in 1986, and "No More Lies" at No. 35 in 1988.<ref name="SharpeNumanUKChartsOverview"/> In 1987, Numan performed vocals for three singles by [[Radio Heart (band)|Radio Heart]], a project of brothers Hugh and David Nicholson (formerly of [[Marmalade (band)|Marmalade]] and [[Blue (Scottish band)|Blue]]), which charted with varying success ("Radio Heart", No. 35 in the UK, "London Times", No. 48, "All Across the Nation", No. 81).<ref name="RadioHeartUKChartsOverview">{{cite web|url=http://www.officialcharts.com/artist/24040/radio-heart-featuring-gary-numan/|title=Radio Heart {{!}} full Official Chart History {{!}} Official Charts Company|publisher=[[Official Charts Company]]|access-date=8 June 2018|archive-date=12 June 2018|archive-url=https://web.archive.org/web/20180612141638/http://www.officialcharts.com/artist/24040/radio-heart-featuring-gary-numan/|url-status=live}}</ref> An album was also released, credited to "Radio Heart featuring Gary Numan", with Numan only appearing on three tracks; the record failed to chart. Also in 1987, Numan's old label, Beggars Banquet, released the best-of compilation ''[[Exhibition (album)|Exhibition]]'', which reached No. 43 on the UK Albums Chart,<ref name="NumanUKChartsOverview" /> and a remix of "Cars". The remix, titled "Cars (E Reg Model)", charted at No. 16,<ref name="CarsERegCharts">{{cite web|title=cars ('e' reg model) β full Official Charts History|url=https://www.officialcharts.com/search/singles/cars-%28%27e%27-reg-model%29/|publisher=Official Charts Company|access-date=27 January 2023|archive-date=27 January 2023|archive-url=https://web.archive.org/web/20230127025630/https://www.officialcharts.com/search/singles/cars-%28%27e%27-reg-model%29/|url-status=live}}</ref> marking Numan's final Top 20 hit (until the same song was re-released in 1996). Numa Records, which had been launched during a flurry of idealistic excitement, folded after the release of Numan's 1986 studio album ''Strange Charm''. Numan would reopen the record label in 1992, yet it was again shuttered in 1996.<ref name="NumaRecordsReleases">{{cite web|title=Numa Records Ltd. Label Releases|url=https://www.discogs.com/label/477955-Numa-Records-Ltd|publisher=Discogs|access-date=15 December 2020|archive-date=7 April 2023|archive-url=https://web.archive.org/web/20230407154815/https://www.discogs.com/label/477955-Numa-Records-Ltd|url-status=live}}</ref> In addition to Numa Records' commercial failure, Numan's own amassed fortune (since the late 1970s), which he estimated to be around Β£4.5 million, was drained. He then signed a recording contract with [[I.R.S. Records]] for the release of his final studio album of the 1980s, ''[[Metal Rhythm]]'' (1988), which also sold relatively poorly. For its American release, the record label edited the album's title to ''New Anger'' after the lead single's title, and also changed the album colour from black to blue and remixed several of its tracks, against Numan's wishes.<ref name="FirstAveBio">{{cite web|title=Gary Numan|url=https://first-avenue.com/performer/gary-numan/|website=First Avenue|access-date=15 December 2020|archive-date=27 October 2020|archive-url=https://web.archive.org/web/20201027065412/https://first-avenue.com/performer/gary-numan/|url-status=live}}</ref> In 1989, the Sharpe & Numan album ''[[Automatic (Sharpe & Numan album)|Automatic]]'' was released through [[Polydor Records]], though this too failed to garner much commercial success, briefly entering the charts for just one week at No. 59.<ref name="SharpeNumanUKChartsOverview" /> In 1991, Numan ventured into film-scoring by co-composing the music for ''[[The Unborn (1991 film)|The Unborn]]'' with Michael R. Smith<ref name="BillboardUnborn">{{cite magazine|last1=Gallo|first1=Phil|title=Exclusive: Gary Numan's 'From Inside' Score Set for Release|url=http://www.billboard.com/articles/news/6258947/gary-numan-from-inside-score-release|magazine=Billboard|date=19 September 2014|access-date=15 December 2020}}</ref> (the score was later released as the 1995 album ''Human'').<ref name="DiscogsHuman">{{cite web|title=Gary Numan and Michael R Smith* β Human Releases|url=https://www.discogs.com/Gary-Numan-and-Michael-R-Smith-Human/master/70003|publisher=Discogs|year=1995|access-date=15 December 2020|archive-date=18 February 2021|archive-url=https://web.archive.org/web/20210218071141/https://www.discogs.com/Gary-Numan-and-Michael-R-Smith-Human/master/70003|url-status=live}}</ref> After ''[[Outland (Gary Numan album)|Outland]]'' (1991), another critical and commercial disappointment and his second and last studio album with I.R.S., Numan reactivated Numa Records, under which he would release his next two studio albums. His first Numa Records release, ''[[Machine + Soul]]'', is considered by many, including Numan himself, to be a career low point, released primarily to pay off debt. After the poor reception of the album, Numan considered leaving the music industry entirely.<ref name="pollard">"Interview: Gary Numan" by [[Nick Pollard]], ''Audio Addict'', November 2011. [https://web.archive.org/web/20141221060108/http://npollard.wordpress.com/2012/09/25/interview-gary-numan/ archived at Archive.org]</ref> In 1993, he released a single "Cars ('93 Sprint)", a techno remix of "Cars". That same year, he supported [[Orchestral Manoeuvres in the Dark|OMD]] (who had opened for him in 1979) on their concert tour.<ref>{{cite web|url=https://www.classicpopmag.com/2023/11/omd-albums/|title=Album by Album β OMD|last=Lindores|first=Mark|date=15 November 2023|website=[[Classic Pop (magazine)|Classic Pop]]|access-date=15 November 2023|url-status=live|archive-url=https://web.archive.org/web/20231115204227/https://www.classicpopmag.com/2023/11/omd-albums/|archive-date=15 November 2023}}</ref>
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