Editing Evening Standard (section)

===October 2009: freesheet===
After a long history of paid circulation, on 12 October 2009, the ''Standard'' became a free newspaper,<ref>{{cite magazine |title=London's 'Evening Standard' To Become Free Paper |url=http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004018125 |url-status=dead |magazine=[[Editor & Publisher]] |date=2 October 2009 |archive-url=https://web.archive.org/web/20091004161745/http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004018125 |archive-date=4 October 2009}}</ref><ref>{{cite news |date=2 October 2009 |title=Evening Standard To Be Free Paper |url=http://news.bbc.co.uk/1/hi/business/8286660.stm |access-date=29 May 2024 |work=BBC News |publisher=}}</ref> with free circulation of 700,000, limited to central London.{{Citation needed|date=July 2024}} In February 2010, a paid-for circulation version became available in suburban areas of London for 20p (although many places sell it for 50p).<ref>{{cite news |last=Busfield |first=Steve |date=15 February 2010 |title=How Much for a 'Free' London Evening Standard? 50p in Some Shops |url=https://www.theguardian.com/media/greenslade/2010/feb/15/london-evening-standard-free-not |access-date=4 August 2012 |work=Greenslade Blog |via=The Guardian}}</ref><ref>{{cite news |last=Nicholas |first=Dean |date=15 February 2010 |title=Evening Standard No Longer Free In Some Parts |url=https://londonist.com/2010/02/evening_standard_no_longer_free_in |access-date=29 May 2024 |work=Londonist |publisher=[[Londonist]]}}</ref> The newspaper won the "Media Brand of the Year" and the "Grand Prix Gold" awards at the Media Week awards in October 2010. The judges said: "[''The Standard'' has] quite simply ... stunned the market. Not just for the act of going free, but because editorial quality has been maintained, circulation has almost trebled and advertisers have responded favourably. Here is a media brand restored to health."<ref>{{cite news|url=https://www.independent.co.uk/news/media/press/evening-standard-wins-top-awards-2120509.html|title='Evening Standard' Wins Top Awards|newspaper=[[The Independent]]|date=30 October 2010|access-date=30 October 2010|publisher=ESI Media}}</ref> The ''Standard'' also won the daily newspaper of the year award at the [[London Press Club]] Awards in May 2011.<ref>{{cite web |title=Evening Standard Wins Newspaper of the Year Award |url=http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=47098 |url-status=dead |work=[[Press Gazette]]|date=15 May 2011 |access-date=15 May 2011 |archive-url=https://web.archive.org/web/20120112115604/http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=47098 |archive-date=12 January 2012}}</ref>