Editing Dot-com bubble (section)

===Spending tendencies of dot-com companies===
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| image1            = Modo Promo CD.png
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| footer            = Dot-com companies spent most of their investments in marketing efforts. Left: A promotional music CD for the [[Modo (wireless device)|Modo]] pager. Right: The [[Pets.com]] sock puppet
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Most dot-com companies incurred [[net operating loss]]es as they spent heavily on advertising and promotions to harness [[network effect]]s to build [[market share]] or [[mind share]] as fast as possible, using the mottos "get big fast" and "get large or get lost". These companies offered their services or products for free or at a discount with the expectation that they could build enough [[brand awareness]] to charge profitable rates for their services in the future.<ref name=lessons>{{cite news |url=https://www.nytimes.com/2008/11/23/business/23proto.html |title=Lessons of Survival, From the Dot-Com Attic |first=LESLIE |last=BERLIN |work=[[The New York Times]] |date=November 21, 2008 |access-date=August 26, 2017 |archive-date=September 6, 2017 |archive-url=https://web.archive.org/web/20170906100917/http://www.nytimes.com/2008/11/23/business/23proto.html |url-status=live }}</ref><ref>{{cite news |url=https://www.wsj.com/articles/SB958412442522904320 |title=MotherNature.com's CEO Defends Dot-Coms' Get-Big-Fast Strategy |first=John |last=Dodge |work=[[The Wall Street Journal]] |date=May 16, 2000 |url-access=subscription |access-date=April 14, 2017 |archive-date=April 15, 2017 |archive-url=https://web.archive.org/web/20170415200406/https://www.wsj.com/articles/SB958412442522904320 |url-status=live }}</ref>

The "growth over profits" mentality and the aura of "[[new economy]]" invincibility led some companies to engage in lavish spending on elaborate business facilities and luxury vacations for employees. Upon the launch of a new product or website, a company would organize an expensive event called a [[dot-com party]].<ref>{{cite news |url=https://www.salon.com/2000/04/25/party_5/ |title=Dot-com party madness |first=Damien |last=Cave |work=[[Salon (website)|Salon]] |date=April 25, 2000 |access-date=March 8, 2018 |archive-date=March 9, 2018 |archive-url=https://web.archive.org/web/20180309001604/https://www.salon.com/2000/04/25/party_5/ |url-status=live }}</ref><ref>{{cite news |url=https://www.latimes.com/archives/la-xpm-2000-dec-25-mn-4559-story.html |title=Dot-Com Parties Dry Up |first=P.J. |last=HuffStutter |work=[[Los Angeles Times]] |date=December 25, 2000 |access-date=February 10, 2020 |archive-date=June 13, 2020 |archive-url=https://web.archive.org/web/20200613132107/https://www.latimes.com/archives/la-xpm-2000-dec-25-mn-4559-story.html |url-status=live }}</ref>