Editing Doritos (section)

===Super Bowl===
For many years, Doritos [[Super Bowl commercials|advertised heavily during the]] [[Super Bowl]]. According to Thomas L. Harris's ''Value-Added Public Relations'', "the most-used single video news release of 1995" was a Doritos Super Bowl Commercial featuring recently defeated US state governors [[Mario Cuomo]] and [[Ann Richards]]. The pair were discussing change and the ad ended with viewers aware that the change they referred to was not political, but rather a new packaging for Doritos. The ad generated a great deal of publicity before it ever ran and much discussion afterward. The governors later parodied their ad; when they were interviewed on the [[CBS news]] program ''[[60 Minutes]]'', the two were often seen eating Doritos.<ref name="harris112">Harris (1999), p. 112.</ref>

In 1998, Doritos cast former [[Miss USA]] [[Ali Landry]] in a new Super Bowl Commercial. In the ad, filmed in a Laundromat, she plays a sexy customer who catches Doritos chips in her mouth as they come flying helter-skelter. The ad was such a success that Frito-Lay signed Landry, who became known as "The Doritos Girl," to a three-year contract.<ref>{{Cite news |last=Horovitz |first=Bruce |date=February 1, 2002 |title=From zero to hero in 30 seconds flat |url=https://www.usatoday.com/money/covers/2002-02-01-super-bowl-ads.htm#more |url-status=live |archive-url=https://web.archive.org/web/20090107152102/http://www.usatoday.com/money/covers/2002-02-01-super-bowl-ads.htm#more |archive-date=January 7, 2009 |access-date=November 12, 2008 |work=USA Today}}</ref>

For [[Super Bowl XLI#Advertising|Super Bowl XLI]], Doritos launched a contest, [[Crash the Super Bowl]], to allow consumers to create their own Doritos commercial. The general public was allowed to vote for their favorite of five finalists. According to Doritos, the vote was so close that just before the game the company decided to run two of the ads rather than just one. Both commercials finished highly in ratings of commercials during this Super Bowl.<ref>{{Cite news |last=Elliott |first=Stuart |date=February 6, 2007 |title=Thanks to the Web, the Scorekeeping on the Super Bowl has just begun |url=https://www.nytimes.com/2007/02/06/business/media/06adco.html?_r=1&adxnnlx=1170866695-JT30AKfez1R%20Csnkn/hHvA&pagewanted=all |url-status=live |archive-url=https://web.archive.org/web/20130530175152/http://www.nytimes.com/2007/02/06/business/media/06adco.html?_r=1&adxnnlx=1170866695-JT30AKfez1R%20Csnkn/hHvA&pagewanted=all |archive-date=May 30, 2013 |access-date=November 12, 2008 |work=New York Times}}</ref> [[Super Bowl XLII#Commercials|The following year]], Doritos sponsored a contest to find a musician to feature in a Super Bowl ad. Although the ad, featuring winner [[Kina Grannis]], generated a lot of publicity, it ranked last in popularity among the program's ads.<ref>{{Cite news |last=Viskowitz |first=Susan |date=February 16, 2008 |title=Super Bowl boosts digital sales for Petty and others |url=https://www.washingtonpost.com/wp-dyn/content/article/2008/02/16/AR2008021601415_pf.html |url-status=live |archive-url=https://web.archive.org/web/20121111182407/http://www.washingtonpost.com/wp-dyn/content/article/2008/02/16/AR2008021601415_pf.html |archive-date=November 11, 2012 |access-date=November 12, 2008 |work=Washington Post}}</ref>

For [[Nannerpus|Super Bowl XLIII]], Doritos relaunched the fan-created commercials, with the winning vote going to the "Free Doritos" ad, which featured an office worker (portrayed by comedian Steve Booth) with a [[snow globe]] (believing it to be a [[crystal ball]]) "predicting" that everyone in the office would get free Doritos, then subsequently throws the snow globe into a [[vending machine]] selling nothing but Nacho Cheese & Cool Ranch Doritos.<ref>{{Cite web |date=January 27, 2009 |title=Doritos Super Bowl XLIII Commercial: Free Doritos! |url=https://www.youtube.com/watch?v=NPhabSD02X4 |url-status=dead |archive-url=https://web.archive.org/web/20120213021013/http://www.youtube.com/watch?v=NPhabSD02X4 |archive-date=2012-02-13 |access-date=July 15, 2009 |publisher=YouTube}}</ref> The commercial was ranked by the [[USA Today Super Bowl Ad Meter]] as the best ad for the year, earning the creators of the ad&nbsp;– Joe and Dave Herbert&nbsp;– a $1 million prize.<ref>{{Cite web |date=April 16, 2009 |title=null |url=http://www.editorandpublisher.com/eandp/news/article_display.jsp |url-status=dead |archive-url=https://web.archive.org/web/20090418214424/http://www.editorandpublisher.com/eandp/news/article_display.jsp |archive-date=April 18, 2009 |access-date=July 15, 2009 |website=Editor and Publisher |df=mdy}}</ref> They again aired two ads during the game ads and the second place ad also placed in the top five according to [[USA Today]]. This ad featured a man who discovers that each crunch from his bag of Doritos causes whatever is on his mind to become reality (until he runs out of chips). Another popular commercial from the group of finalist included an executive making a presentation to other executives on a new (fictional) Doritos flavor called "Doritos Beer", which, as the name implies, is [[beer]]-flavored Doritos, with each chip containing as much [[alcohol (drug)|alcohol]] as an equivalent of a 16-oz. can of beer. The executive making the presentation, eating the beer-flavored chips, ends up [[drunkenness|drunk]] on the chips and is down to his [[undergarment|underwear]] and a [[Necktie|tie]] by the end of the commercial.<ref>{{Cite web |date=January 27, 2009 |title=Doritos Super Bowl XLIII Commercial: New Flavor Pitch |url=https://www.youtube.com/watch?v=Zhgsz5DH7Mo |url-status=dead |archive-url=https://web.archive.org/web/20100619033712/http://www.youtube.com/watch?v=Zhgsz5DH7Mo |archive-date=2010-06-19 |access-date=July 15, 2009 |publisher=YouTube}}</ref> For [[Super Bowl XLIV]], four ads were entered, and if three of the commercials swept the top three positions in that year's Ad Meter contest, all of the creators would be awarded a total of $5 million, broken down as $1 million for first place, $600,000 for second and $400,000 for third, plus each maker would get an additional $1 million.<ref>[http://adland.tv/content/doritos-reveals-six-ads-competing-5-million-crash-super-bowl-xliv Doritos reveals six ads competing for $5 million in "crash the super bowl XLIV"] {{Webarchive|url=https://web.archive.org/web/20170410015736/https://adland.tv/content/doritos-reveals-six-ads-competing-5-million-crash-super-bowl-xliv|date=April 10, 2017}}. Dabitch, ''adland.tv'', 01-07-10</ref>

For the Super Bowl XLIII as aired in Canada, Doritos aired the "Chip Hat" commercial<ref>{{Cite web |date=January 29, 2009 |title=Doritos Guru&nbsp;– Talking Toys |url=https://www.youtube.com/watch?v=5Sm21j1bfiQ |url-status=live |archive-url=https://ghostarchive.org/varchive/youtube/20211114/5Sm21j1bfiQ |archive-date=2021-11-14 |access-date=July 15, 2009 |publisher=YouTube}}{{cbignore}}</ref> advertising their new "unidentified flavor" chip flavor that offers a prize of [[Canadian dollar|CDN $]]25,000 + 1% of all associated sales to someone that can both name, and create an ad for the new flavor.<ref>{{Cite web |date=April 5, 2009 |title=Become the Doritos Guru |url=http://doritosguru.ca |url-status=usurped |archive-url=https://web.archive.org/web/20090219160756/http://doritosguru.ca/ |archive-date=February 19, 2009 |access-date=July 15, 2009 |publisher=Doritosguru.ca}}</ref> The new winning name, Scream Cheese (or, in French, Fromage Fracassant), was submitted by Ryan Coopersmith of Montreal.

For the Super Bowl XLIV Doritos aired the "House Rules" commercial, as a "Crash the Super Bowl" finalist. It was ranked by [[ADBOWL]] as the second best ad of the year.

For [[Super Bowl XLVI]], an ad aired featuring a Grandma and a baby attempting to get a bag of Doritos by a slingshot activated by a wheelchair. The bag was stolen by a child, constantly teasing them in the process. The baby reaches the bag and steals it back with just enough force to reach it. Flattering the child, Grandma and the baby eat the Doritos with ease.

For [[Super Bowl XLIX]], the ad featured a father offering a large bag of Doritos to his son only if he made pigs fly. The son then proceeded to attach rockets to a pig and the father then gave the bag of Doritos to his son.