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==Logos and uniforms== {{See also|Major League Baseball uniforms}} Over the years, the White Sox have become noted for many of their [[baseball uniform|uniform]] innovations and changes. In 1960, they became the first team in the major sports to put players' last names on [[jersey (clothing)#In sports|jerseys]] for identification purposes. [[File:Im cws logo 1912.png|frame|left|The 1912–1917, 1919–1929, 1931, and 1936–1938 Chicago White Sox logo]] In 1912, the White Sox debuted a large "S" in a Roman-style [[font]], with a small "O" inside the top loop of the "S" and a small "X" inside the bottom loop. This is the logo associated with the 1917 World Series championship team and the 1919 Black Sox. With a couple of brief interruptions, the dark-blue logo with the large "S" lasted through 1938 (but continued in a modified block style into the 1940s). Through the 1940s, the White Sox team colors were primarily navy blue trimmed with red. [[File:Ed Herrmann White Sox.jpg|thumb|upright|Uniform design from 1971 to 1975]] The White Sox logo in the 1950s and 1960s (actually beginning in the 1949 season) was the word "SOX" in [[Blackletter|Gothic]] script, diagonally arranged, with the "S" larger than the other two letters. From 1949 through 1963, the primary color was black (trimmed with red after 1951). This is the logo associated with the Go-Go Sox era. In 1964, the primary color went back to navy blue, and the road uniforms changed from gray to pale blue. In 1971, the team's primary color changed from royal blue to red, with the color of their [[pinstripes]] and [[baseball cap|caps]] changing to red. The 1971–1975 uniform included red [[baseball uniform#Stockings and pants|socks]]. {{multiple image | footer = Uniform designs from 1976–1981 | footer_align = center | image1 = Jorge Orta Chicago White Sox.jpg | alt1 = | width1 = 175 | image2 = Britt Burns 1981.JPG | alt2 = | width2 = 325 }} In 1976, the team's uniforms changed again. The team's primary color changed back from red to navy. The team based their uniforms on a style worn in the early days of the franchise, with white jerseys worn at home, and blue on the [[road (sports)|road]]. The team brought back white socks for the last time in team history. The socks featured a different stripe pattern every year. The team also had the option to wear blue or white pants with either jersey. Additionally, the team's "SOX" logo was changed to a modern-looking "SOX" in a bold font, with "CHICAGO" written across the jersey. Finally, the team's logo featured a [[silhouette]] of a batter over the words "SOX". [[File:White Sox Alt Logo.svg|thumb|left|150px|Alternate logo, used on the road uniform (1991–2010) and on the black alternate uniform (1993–present).]] The new uniforms also featured [[collar (clothing)|collars]] and were designed to be worn untucked — both unprecedented. Yet by far, the most unusual wrinkle was the option to wear shorts, which the White Sox did for the first game of a [[doubleheader (baseball)|doubleheader]] against the [[Kansas City Royals]] in 1976. The [[Hollywood Stars]] of the [[Pacific Coast League]] had previously tried the same concept, but it was also poorly received. Apart from aesthetic issues, as a practical matter, shorts are not conducive to sliding, due to the likelihood of significant abrasions. Upon taking over the team in 1980, new owners Eddie Einhorn and Jerry Reinsdorf announced a contest where fans were invited to create new uniforms for the White Sox. The winning entries, submitted by a fan, had the word "SOX" written across the front of the jersey in the same font as the cap, inside of a large blue stripe trimmed with red. The red and blue stripes were also on the sleeves, and the road jerseys were gray to the home whites. In those jerseys, the White Sox won 99 games and the AL West championship in 1983, the best record in the majors. After five years, those uniforms were retired and replaced with a more basic uniform that had "White Sox" written across the front in script, with "Chicago" on the front of the road jersey. The cap logo was also changed to a cursive "C", although the batter logo was retained for several years. For a midseason 1990 game at Comiskey Park, the White Sox appeared once in a uniform based on that of the 1917 White Sox. They then switched their regular uniform style once more. In September, for the final series at the old Comiskey Park, the White Sox rolled out a new logo, a simplified version of the 1949–63 Gothic "SOX" logo. They also introduced a uniform with black pinstripes, also similar to the Go-Go Sox era uniform. The team's primary color changed back to black, this time with silver trim. The team also introduced a new sock logo—a white silhouette of a sock centered inside a white outline of a baseball diamond—which appeared as a sleeve patch on the away uniform until 2010 (switched to the "SOX" logo in 2011), and on the alternate black uniform since 1993. With minor modifications (i.e., occasionally wearing vests, black game jerseys), the White Sox have used this style ever since. During the 2012 and 2013 seasons, the White Sox wore their throwback uniforms at home every Sunday, starting with the 1972 red-pinstriped throwback jerseys worn during the 2012 season, followed by the 1982–86 uniforms the next season. In the 2014 season, the "Winning Ugly" throwbacks were promoted to full-time alternate status, and are now worn at home on Sundays. In one game during the 2014 season, the Sox paired their throwbacks with a cap featuring the batter logo instead of the wordmark "SOX"; this is currently their batting-practice cap prior to games in the throwback uniforms. After the 2023 season, the Sunday throwback uniforms were quietly taken off the team's uniform rotation. In 2021, to commemorate the [[MLB at Field of Dreams|Field of Dreams game]], the White Sox wore special uniforms honoring the [[1919 Chicago White Sox season|1919 team]]. That same year, the White Sox wore "City Connect" alternate uniforms introduced by [[Nike, Inc.|Nike]], featuring an all-black design with silver pinstripes, and "Southside" wordmark in front. In 2025, a new "City Connect" uniform was unveiled, which is heavily based on the [[National Basketball Association|NBA]]'s [[Chicago Bulls]], a team also owned by Jerry Reinsdorf. The design featured a red base with black contrasting sleeves and pinstripes, as well as the vintage "Flying Sox' logo as both a sleeve patch and cap logo. {{multiple image | align = center | direction = horizontal | header = | header_align = left/right/center | header_background = | footer = | footer_align = left/right/center | footer_background = | image1 = Paul Konerko.jpg | caption1 = [[Paul Konerko]] wearing the White Sox's current home uniform in 2006 | image2 = Aaron Rowand Profile.jpg | caption2 = [[Aaron Rowand]] wearing the White Sox's sleeveless alternate home uniform in 2005 | image3 = James McCann and Brian Dozier (48026863828) (cropped).jpg | caption3 = [[James McCann (baseball)|James McCann]] wearing the White Sox's current road uniform in 2019 | image4 = Buehrle56.jpg | caption4 = [[Mark Buehrle]] wearing the White Sox's current alternate uniform with home pants in 2009 | image5 = Tim Anderson (34459460286).jpg | caption5 = [[Tim Anderson (baseball)|Tim Anderson]] wearing the White Sox's current alternate uniform with road pants in 2017 | image6 = Lucas Giolito pitching for the Chicago White Sox in 2019 (cropped).jpg | caption6 = [[Lucas Giolito]] wearing the White Sox's 1982–86 home uniform in 2019, used as a Sunday throwback alternate from 2013–23 | total_width = 1000 }}
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