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== Revising the business plan == === Cost overruns and revenue shortfalls === Cost and [[revenue]] estimates are central to any business plan for deciding the viability of the planned venture. But costs are often underestimated and revenues overestimated resulting in later [[cost overrun]]s, revenue shortfalls, and possibly non-viability. During the [[dot-com bubble]] 1997-2001 this was a problem for many technology start-ups. [[Reference class forecasting]] has been developed to reduce the risks of cost overruns and revenue shortfalls and thus generate more accurate business plans.
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