Editing Brian Epstein (section)

===The Beatles' appearance on stage===
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Epstein had no prior experience of artist management, yet he had a strong influence on the band's early dress code and stage demeanour.<ref name="EpsteinCom" /> They had previously worn blue jeans and leather jackets, and they would stop and start songs when they felt like it or when an audience member requested a certain song. David Pomerran Szatmary states that when Epstein first saw them at the Cavern Club he thought, "They were a scruffy crowd in leather, and they were not very tidy and not very clean. They smoked as they played and they ate and talked and pretended to hit each other."<ref>{{Cite book|title = Rockin' in Time: a social history of rock-and-roll|last = Szatmary|first = David P.|publisher = Pearson|year = 2014|page = 111}}</ref> Epstein encouraged them to wear suits and ties, insisted that they stop swearing, smoking, drinking, or eating on stage, and also suggested the famous synchronised bow at the end of their performances.{{sfn|Spitz|2005|pp=279–280}} McCartney was the first to agree with Epstein's suggestions, believing that they reflected Epstein's RADA training.{{sfn|Miles|1997|p=96}} Epstein explained that the process from leather jackets and jeans to suits took some time: "I encouraged them, at first, to get out of the leather jackets and jeans, and I wouldn't allow them to appear in jeans after a short time, and then, after that step, I got them to wear sweaters on stage, and then, very reluctantly, eventually, suits."<ref name="FranklyBrian0458">{{cite web|url=https://www.bbc.co.uk/archive/mersey/5184.shtml |title=Frankly Speaking: Brian Epstein (time: 04.58) |publisher=BBC |date=23 March 1964 |access-date=2 July 2011}}</ref> Epstein took the group to [[Metropolitan Borough of Wirral|Wirral]] to see his friend, master tailor [[Beno Dorn]],<ref>{{cite book |author=The Beatles |title=The Beatles Anthology |publisher=Chronicle Books |year=2000 |chapter=The Early Years |page=73 |isbn=978-0-8118-2684-6 |quote=We all went quite happily over the water to Wirral, to Beno Dorn, a little tailor who made mohair suits.}}</ref><ref>{{cite book |last=Taylor |first=Alistair |title=With the Beatles |publisher=John Blake Publishing |year=2011 |chapter=The Contact |isbn=978-1-85782-692-0}}</ref> who made them their first suits based on a design they had previously seen,<ref>{{cite book |last=Lewisohn |first=Mark |title=Tune in: The Beatles: All These Years |publisher=Crown/Archetype |year=2016 |chapter=Year 5, 1962: Always Be True |page=555 |isbn=978-1-101-90329-2}}</ref> which Epstein approved: "I thought it was an excellent design at the time."<ref name="FranklyBrian0532">{{cite web|url=https://www.bbc.co.uk/archive/mersey/5184.shtml |title=Frankly Speaking: Brian Epstein (time: 05.32) |publisher=BBC |date=23 March 1964 |access-date=2 July 2011}}</ref>

Lennon resisted wearing suits and ties, but later said, "I'll wear a suit; I'll wear a bloody balloon if somebody's going to pay me."<ref name="NowhereMan4">{{cite news |first=Glenn |last=Frankel |url=https://www.washingtonpost.com/wp-dyn/content/article/2007/08/21/AR2007082101714_4.html |title=Nowhere Man (p4) |newspaper=[[The Washington Post]] |date=26 August 2007 |access-date=26 May 2011}}</ref> Epstein began seeking publicity by "charming and smarming&nbsp;... the newspaper people", as Lennon said in 1972.<ref name="Anthology66">The Beatles et al. (2000) p.&nbsp;66</ref> According to McCartney, "The gigs went up in stature and though the pay went up only a little bit, it did go up"; they were "now playing better places".<ref name="Anthology67">The Beatles et al. (2000) p.&nbsp;67</ref> The group was now far more organised, having one single diary in which to record bookings, rather than using whoever's diary was at hand.<ref name="Anthology67" /> The group usually called Epstein "Mr. Epstein" or "Brian" in interviews, but in private the group abbreviated his name to "Eppy" or "Bri".{{sfn|Barrow|2006|p=31}}