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===Later years=== {{more citations needed section|date=March 2017}} In early 1971, writer-musician Michael Lydon, a founding editor of ''[[Rolling Stone]]'', conducted a lengthy, rambling interview of Diddley, at his then home in the San Fernando Valley, California. Lydon described him as a "protean genius" whose songs were "hymns to himself", and led the published piece with a Diddley quote: "Everything I know I taught myself."<ref name="Lydon1971">{{cite news |last1=Lydon |first1=Michael |title=The Second Coming Of Bo Diddley |url=https://www.rocksbackpages.com/Library/Article/the-second-coming-of-bo-diddley |access-date=December 1, 2021 |work=Ramparts |issue=May |date=May 1, 1971 |archive-url=https://web.archive.org/web/20210506010820/https://www.rocksbackpages.com/Library/Article/the-second-coming-of-bo-diddley |archive-date=May 6, 2021 |page=22}}</ref> [[File:Bo-Diddley.jpg|thumb|Diddley on tour in Japan with the Japanese band Bo Gumbos]] Over the decades, Diddley's performing venues ranged from intimate clubs to stadiums. On March 25, 1972, he played with the [[Grateful Dead]] at the [[Academy of Music (New York City)|Academy of Music]] in New York City.<ref name="Trager1997">{{cite book |last1=Trager |first1=Oliver |title=The American Book of the Dead |year=1997 |publisher=Simon and Schuster |isbn=978-0-684-81402-5 |url=https://books.google.com/books?id=TbRsHp57CqwC&pg=PA96 |language=en}}</ref> The Grateful Dead released part of this concert as [[Dick's Picks Volume 30|Volume 30]] of the band's concert album series, ''[[Dick's Picks]]''. Also in the early 1970s, the soundtrack of the ground-breaking animated film ''[[Fritz the Cat (film)|Fritz the Cat]]'' contained his song "Bo Diddley", in which a crow dances<ref name="Davies2015">{{cite book |last1=Davies |first1=Clive |title=Spinegrinder: The Movies Most Critics Won't Write About |page=487 |year=2015 |publisher=SCB Distributors |isbn=978-1-909394-06-3 |url=https://books.google.com/books?id=Co5XDwAAQBAJ&pg=PT487 |language=en}}</ref> and [[Fingerstyle guitar|finger-pops]] to the track.<ref name="WaltersMansfield1998">{{cite book |last1=Walters |first1=Neal |last2=Mansfield |first2=Brian |title=MusicHound Folk: The Essential Album Guide |date=1998 |publisher=Visible Ink |isbn=978-1-57859-037-7 |url=https://books.google.com/books?id=qznaAAAAMAAJ&q=%22finger-popped%20to%20the%20tune%22 |language=en}}</ref> Diddley spent some years in [[New Mexico]], living in [[Los Lunas, New Mexico|Los Lunas]] from 1971 to 1978, while continuing his musical career. He served for two and a half years as a deputy sheriff in the [[Valencia County, New Mexico|Valencia County]] Citizens' Patrol; during that time he purchased and donated three highway-patrol pursuit cars.<ref name="NMMC2008">{{Cite web|author= Staff, Associated Press | url=http://www.newmexicomusic.org/noteable.php?select=5|archive-url=https://web.archive.org/web/20080815163720/http://www.newmexicomusic.org/noteable.php?select=5|url-status=dead|title=Bo Diddley|archive-date=August 15, 2008 |publisher=New Mexico Music Commission}}</ref> In the late 1970s, he left Los Lunas and moved to [[Hawthorne, Florida|Hawthorne]], [[Florida]], where he lived on a large estate in a custom-made log cabin, which he helped to build. For the remainder of his life he divided his time between [[Albuquerque, New Mexico|Albuquerque]] and Florida, living the last 13 years of his life in [[Archer, Florida]],<ref name="WillistonPioneer2012">{{cite news |author1=Staff |title=Son wants to tell Bo Diddley's story |url=https://www.willistonpioneer.com/content/son-wants-tell-bo-diddley%E2%80%99s-story |archive-url=https://web.archive.org/web/20211122030105/https://www.willistonpioneer.com/content/son-wants-tell-bo-diddley%E2%80%99s-story |archive-date=November 22, 2021 |access-date=November 22, 2021 |work=Williston Pioneer Sun News |date=March 8, 2012}}</ref> a small farming town near [[Gainesville, Florida|Gainesville]]. In 1979, he appeared as an opening act for [[the Clash]] on their US tour.<ref name="Gruen2015">{{cite book |last1=Gruen |first1=Bob |title=The Clash: Photographs by Bob Gruen |date=2015 |publisher=Omnibus Press |isbn=978-1-78323-489-9 |page=147 |url=https://books.google.com/books?id=T20bCAAAQBAJ&pg=PT147 |language=en}}</ref> In 1983, he made a cameo appearance as a Philadelphia pawn shop owner in the comedy film ''[[Trading Places]]''.<ref name="Larkin2013">{{cite book |last1=Larkin |first1=Colin |title=The Virgin Encyclopedia of The Blues |year=2013 |publisher=Random House |isbn=978-1-4481-3274-4 |page=cxix |url=https://books.google.com/books?id=7QeaHodj5fwC&pg=PR119 |language=en}}</ref><ref name="Tong2020">{{cite magazine |last1=Tong |first1=Alfred |title=Dan Aykroyd's Trading Places watch is worth much more than $50 |journal=British GQ |date=June 12, 2020 |url=https://www.gq-magazine.co.uk/fashion/article/trading-places-rochefoucauld-world-complication |archive-url=https://web.archive.org/web/20210718084906/https://www.gq-magazine.co.uk/fashion/article/trading-places-rochefoucauld-world-complication |archive-date=July 18, 2021 |access-date=November 22, 2021 |publisher=Condé Nast}}</ref> He also appeared in [[George Thorogood|George Thorogood's]] music video for the song "Bad to the Bone," portraying a guitar-slinging pool shark.<ref name="Lovitt1984">{{cite book |last1=Lovitt |first1=Chip |title=Video Rock Superstars |date=1984 |publisher=Penguin Publishing Group |isbn=978-0-917657-03-0 |page=70 |url=https://books.google.com/books?id=r_S4MRzgRSIC&q=%22rock%20pioneer%20Bo%20Diddley%22 |language=en}}</ref> In 1985, he appeared on [[George Thorogood|George Thorogood's]] set, alongside fellow blues legend [[Albert Collins]], on the [[Live Aid]] American stage to perform Thorogood's popular cover of Diddley's song [[Who Do You Love? (Bo Diddley song)|Who Do You Love?]]".<ref>{{Cite web|date=June 30, 2015|title=Looking Back On Live Aid|url=https://outandaboutnow.com/2015/06/30/looking-back-on-live-aid/|access-date=July 29, 2021|website=Out & About Magazine|language=en-US}}</ref> In 1989, Diddley and his management company, Talent Source,<ref>{{Cite web |title=TALENT SOURCE MANAGEMENT {{!}} Exclusive representatives of The Estate of Bo Diddley |url=http://www.talentsourcemanagement.com/ |access-date=January 25, 2023 |website=www.talentsourcemanagement.com}}</ref> entered into a licensing with the sportswear brand, Nike. The Wieden & Kennedy-produced commercial in the "[[Bo Knows]]" campaign teamed Diddley with dual sportsman [[Bo Jackson]].<ref name="CohenGraybow2008">{{cite news |last1=Cohen |first1=Jonathan |last2=Graybow |first2=Steve |title=Billboard |url=https://books.google.com/books?id=DhMEAAAAMBAJ&pg=PA9 |publisher=Nielsen Business Media, Inc. |date=June 14, 2008 |page=9 |language=en}}</ref> The agreement ended in 1991,<ref>{{cite web |url=http://richlabonte.net/exonews/xtra4/diddley_sues.htm |title=Diddley Sues Nike For Using His Image |url-status=dead |archive-url=https://web.archive.org/web/20150614163231/http://richlabonte.net/exonews/xtra4/diddley_sues.htm |archive-date=June 14, 2015 }}</ref> but in 1999, a T-shirt of Diddley's image and "You don't know diddley" slogan was purchased in a Gainesville, Florida, sports apparel store. Diddley felt that Nike should not continue to use the slogan or his likeness and fought Nike over the copyright infringement. Despite the fact that lawyers for both parties could not come to a renewed legal arrangement, Nike allegedly continued marketing the apparel and ignored cease-and-desist orders,<ref>{{cite news|url=http://www.people.com/people/article/0,,617695,00.html|title=Bo Diddley Sues Nike|newspaper=[[People (magazine)|People]]|access-date=June 13, 2015|archive-date=June 14, 2015|archive-url=https://web.archive.org/web/20150614155946/http://www.people.com/people/article/0,,617695,00.html|url-status=dead}}</ref> and a lawsuit was filed on Diddley's behalf, in Manhattan Federal Court.<ref>{{cite news|url=http://www.nydailynews.com/archives/news/bo-sues-nike-diddly-article-1.873023|title=Bo Sues Nike, Says He Got Diddly|newspaper=New York Daily News|location=New York|access-date=June 13, 2015|archive-date=June 14, 2015|archive-url=https://web.archive.org/web/20150614184307/http://www.nydailynews.com/archives/news/bo-sues-nike-diddly-article-1.873023|url-status=live}}</ref> Diddley played a blues and rock musician named Axman in the 1990 comedy film ''[[Rockula]]'', directed by [[Luca Bercovici]] and starring [[Dean Cameron]]. In ''Legends of Guitar'' (filmed live in Spain in 1991), Diddley performed with Steve Cropper, [[B.B. King]], [[Les Paul]], [[Albert Collins]], and [[George Benson]], among others. He joined the Rolling Stones on their 1994 concert broadcast of ''[[Voodoo Lounge]]'', performing "[[Who Do You Love? (Bo Diddley song)|Who Do You Love?]]" at Joe Robbie Stadium, in Miami. [[File:BoDiddley1997.jpg|thumb|left| Bo Diddley at the Long Beach Jazz Festival, 1997 with drummer Dave Johnson]] In 1996, he released ''A Man Amongst Men'', his first major-label album (and his final studio album) with guest artists like Keith Richards, Ron Wood and [[The Shirelles]]. The album earned a Grammy Award nomination in 1997 for the Best Contemporary Blues Album category.<ref name=":0" /> [[File:Bo Diddley.jpg|thumb|upright|Bo Diddley in 2002]] Diddley performed a number of shows around the country in 2005 and 2006, with fellow Rock and Roll Hall of Famer [[Johnnie Johnson (musician)|Johnnie Johnson]] and his band, consisting of Johnson on keyboards, Richard Hunt on drums and Gus Thornton on bass. In 2006, he participated as the headliner of a [[grassroots]]-organized fundraiser concert to benefit the town of [[Ocean Springs, Mississippi]], which had been devastated by [[Hurricane Katrina]]. The "Florida Keys for Katrina Relief" had originally been set for October 23, 2005, when [[Hurricane Wilma]] barreled through the [[Florida Keys]] on October 24, causing flooding and economic mayhem. In January 2006, the Florida Keys had recovered enough to host the fundraising concert to benefit the more hard-hit community of Ocean Springs. When asked about the fundraiser, Diddley stated, "This is the United States of America. We believe in helping one another". The all-star band included members of the Soul Providers, and famed artists Clarence Clemons of the E Street Band, Joey Covington of Jefferson Airplane, Alfonso Carey of The Village People, and Carl Spagnuolo of Jay & The Techniques.<ref>{{cite web|url=http://www.floridakeysforkatrinarelief.com/KatrinaRelief/organizers_and_volunteers.htm|title=Organizers and Volunteers|website=Floridakeysforkatrinarelief.com|access-date=March 2, 2019|archive-date=October 12, 2016|archive-url=https://web.archive.org/web/20161012051507/http://www.floridakeysforkatrinarelief.com/KatrinaRelief/organizers_and_volunteers.htm|url-status=live}}</ref><ref>{{cite web |url=http://www.floridakeysforkatrinarelief.com/musical_performers.htm |archive-url=https://web.archive.org/web/20070929222848/http://www.floridakeysforkatrinarelief.com/musical_performers.htm |url-status=dead |archive-date=September 29, 2007 |title=Musical Performers |publisher=Floridakeysforkatrinarelief.com |date=January 8, 2006 |access-date=February 20, 2011 }}</ref> In an interview with Holger Petersen, on ''[[Saturday Night Blues]]'' on [[CBC Radio]] in the fall of 2006,<ref>[http://www.cbc.ca/snb/latestshow.html]. {{webarchive|url=https://web.archive.org/web/20090928074108/http://www.cbc.ca/snb/latestshow.html|date=September 28, 2009}}</ref> he commented on racism in the music industry establishment during his early career. Diddley sold the rights to his songs early on, and until 1989 he received no [[royalties]] from the most successful part of his career.<ref>{{Cite web|date=June 2, 2008|title=Bo Diddley|url=http://www.theguardian.com/music/2008/jun/02/popandrock2|access-date=May 16, 2021|website=the Guardian|language=en}}</ref><ref>{{cite news |last1=Harrington |first1=Richard |title=For Bo Diddley, the Beat Goes On and On |url=https://www.washingtonpost.com/archive/lifestyle/2006/11/03/for-bo-diddley-the-beat-goes-on-and-on/cbd36241-4bcd-40ea-a9cc-9494559cdb4a/ |newspaper=[[The Washington Post]] |date=November 3, 2006}}</ref> His final guitar performance on a studio album was with the [[New York Dolls]] on their 2006 album ''[[One Day It Will Please Us to Remember Even This]]''. He contributed guitar work to the song "Seventeen", which was included as a bonus track on the limited-edition version of the disc. In May 2007, Diddley suffered a stroke after a concert the previous day in [[Council Bluffs, Iowa]].<ref name=":4">{{Cite web|url=https://www.eonline.com/news|archive-url=https://web.archive.org/web/20120521074739/http://www.eonline.com/news/article/index.jsp?uuid=60a08a4d-9f34-45ac-b395-c284d9a5ef50&entry=index|url-status=dead|title=Breaking Celeb News, Entertainment News, and Celebrity Gossip|archive-date=May 21, 2012|website=E! News}}</ref> Nonetheless, he delivered an energetic performance to an enthusiastic crowd. A few months later he had a heart attack.<ref name=":5">{{Cite news|url=https://www.nytimes.com/2008/06/03/arts/music/03diddley.html|title=Bo Diddley, Who Gave Rock His Beat, Dies at 79|last=Ratliff|first=Ben|date=June 3, 2008|work=The New York Times|issn=0362-4331|access-date=February 21, 2017|archive-date=March 20, 2017|archive-url=https://web.archive.org/web/20170320201006/http://www.nytimes.com/2008/06/03/arts/music/03diddley.html|url-status=live}}</ref> While recovering, Diddley came back to his hometown of McComb, Mississippi, in early November 2007, for the unveiling of a plaque devoted to him on the [[Mississippi Blues Trail]]. This marked his achievements and noted that he was "acclaimed as a founder of rock-and-roll." He was not supposed to perform, but as he listened to the music of local musician Jesse Robinson, who sang a song written for this occasion, Robinson sensed that Diddley wanted to perform and handed him a microphone, the only time that he performed publicly after his stroke.<ref>{{cite news |url=http://www.wlbt.com/Global/story.asp?S=7305146&nav=menu119_3 |title=Bo Diddley Honored in Hometown |publisher=Wlbt.com |date=January 1, 2010 |access-date=February 20, 2011 |archive-date=February 12, 2011 |archive-url=https://web.archive.org/web/20110212024318/http://www.wlbt.com/Global/story.asp?S=7305146&nav=menu119_3 |url-status=live }}</ref>
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