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===Folk backlash=== Unlike bhangra, folk music depends on a set number of traditional melodies that may be hundreds of years old. Each new singer simply writes new lyrics using one of those melodies. In the mid-1990s, many artists, attracted to the economics of a bandless singer only act that technology such as karaoke machines now enabled, returned to the original, traditional folk beats away from bhangra music, often incorporating more dhol drum beats and tumbi. This time also saw the rise of several young Punjabi folk singers as a backlash to bhangra music. They were aided by DJs who mixed hip-hop samples with folk singing. Beginning around 1994, there was a trend towards the use of samples (often sampled from mainstream hip hop) mixed with traditional folk rhythm instruments, such as the tumbi and dhol. Using folk instruments and hip-hop samples, along with relatively inexpensive folk vocals imported from Punjab, Punjabi folk music was able to cause the decline of bhangra music. Pioneering DJs instrumental in the decline of bhangra were [[Bally Sagoo]] and [[Panjabi MC]]. As DJs who were initially hired by bhangra labels to remix the original recordings on the label's roster (OSA and Nachural respectively), they along with the record labels quickly found that remixing folk singers from India was much cheaper than working with outsourced bhangra bands. A pioneering folk singer that was instrumental in bhangra's demise was [[Jazzy B]], who debuted in 1992. Having sold over 55,000 copies of his third album, ''Folk and Funky'', he is now one of the best-selling Punjabi folk artists in the world, with a vocal style likened to that of [[Kuldip Manak]]. Other influential folk artists include [[Surinder Shinda]] β famous for his "Putt Jattan De" β [[Harbhajan Mann]], [[Manmohan Waris]], [[Sarbjit Cheema]], [[Hans Raj Hans]], [[Sardool Sikander]], [[B21 (band)|B21]], Paaras and [[Bombay Talkie (band)|Bombay Talkie]]. By the end of the 1990s, bhangra music had largely declined and been replaced with Punjabi folk singers. The same folk singers which bhangra bands had replaced a decade earlier were being utilized by DJs to make relatively inexpensive live music on laptops. This "[[folkhop]]" genre was short lived as records could not be officially released due to nonclearance copyrights on samples used to create the "beat". This continued until the end of the century. Folk-hop record labels such as Hi-Tech were investigated by BPI (British Phonographic Industry) for copyright infringement by way of uncleared samples on releases by folk DJs such as DJ Sanj.<ref>{{cite web|url=http://www.musicweek.com/news/read/bpi-acts-after-sampling-complaints/027974|title=BPI acts after sampling complaints β News β Music Week|website=www.musicweek.com}}</ref> Toward the end of the decade, bhangra continued to decline, with folk-hop artists such as Bally Sagoo and Apache Indian signing with international recording labels Sony and Island. Moreover, Multitone Records, one of the major recording labels associated with bhangra in Britain in the 1980s and 1990s, was bought by BMG. A recent{{when|date=July 2015}} [[Pepsi]] commercial launched in Britain featured South Asian actors and Punjabi folk music.[[File:Hot seasons Punjabi Folk dance.webm|thumb|Punjabi folk remixed]]
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