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===1990s=== On 1 May 1991, Radio 1 began 24-hour broadcasting, although only on FM, as the station's MW transmitters were switched off between midnight and 06:00. In 1992, Radio 1, for the first and only time, covered a [[1992 United Kingdom general election|general election]]. Their coverage was presented by [[Nicky Campbell]].<ref>{{cite web|url=https://genome.ch.bbc.co.uk/98004ab354d34abd8fad4fbf09a9b331|title=Nicky Campbell's Election Special|date=9 April 1992 |publisher=BBC|access-date=10 September 2019}}</ref> In his last few months as controller, Johnny Beerling commissioned a handful of new shows that in some ways set the tone for what was to come under [[Matthew Bannister]]. One of these "[[Loud'n'proud]]" was the UK's first national radio series aimed at a gay audience, which was produced in [[Manchester]] and aired from August 1993. Far from being a "parting quirk", the show was a surprise hit and led to the network's first coverage of the large outdoor [[Gay Pride]] event in 1994.<ref>{{cite web| url = https://genome.ch.bbc.co.uk/schedules/service_bbc_radio_one/1994-06-18| title = BBC Programme Index β BBC Radio 1 18th June 1994}}</ref> [[The Man Ezeke]] became Radio 1's first black regular daytime presenter when he began hosting on Sunday lunchtimes in January 1993.<ref>{{cite news |date=9 December 1992 |title=The Man replaces Fluff |pages=7 |work=Reading Evening Post |url=https://www.britishnewspaperarchive.co.uk/viewer/bl/0002471/19921209/398/0007 |access-date=10 June 2022}}</ref> Bannister took the reins fully in October 1993. His aim was to rid the station of its "[[Smashie and Nicey]]" image in order to appeal to the under-25s. Although originally launched as a youth station, by the early 1990s, its loyal listeners and DJs had aged with the station over its 25-year history. Many long-standing DJs, such as [[Simon Bates]], [[Dave Lee Travis]], [[Alan Freeman]], [[Bob Harris (radio presenter)|Bob Harris]], [[Paul Gambaccini]], [[Gary Davies]], and later Steve Wright, [[Bruno Brookes]] and [[Johnnie Walker (DJ)|Johnnie Walker]] left the station or were dismissed, and in January 1995, older music (typically anything recorded before 1990) was dropped from the daytime [[playlist]]. Many listeners rebelled as the first new DJs to be introduced represented a crossover from other parts of the BBC (notably Bannister and Trevor Dann's former colleagues at the BBC's London station, [[BBC GLR|GLR]]) with [[Emma Freud]] and [[Danny Baker]]. Another problem was that, at the time, Radio 2 was sticking resolutely to a format which appealed mainly to those who had been listening since the days of the [[BBC Light Programme|Light Programme]], and commercial radio, which was targeting the "Radio 1 and a half" audience, consequently enjoyed a massive increase in its audience share at Radio 1's expense. After the departure of Steve Wright, who had been unsuccessfully moved from his long-running afternoon show to the breakfast show in January 1994,<ref>{{cite web |url=http://genome.ch.bbc.co.uk/schedules/radio1/england/1994-01-10 |title=BBC Radio 1 England β 10 January 1994 |work=BBC Genome |publisher=BBC |access-date=14 July 2018}}</ref> Bannister hired [[Chris Evans (presenter)|Chris Evans]] to present the breakfast show in April 1995. Evans was a popular presenter but was dismissed in 1997 after he demanded to present the breakfast show for only four days per week. Evans was replaced from 17 February 1997 by [[Mark and Lard]] β<ref>{{cite web|url=https://genome.ch.bbc.co.uk/e5f4650da7db45d49cda1f8237923a95|title=Mark Radcliffe β BBC Radio 1 England β 17 February 1997 |work=BBC Genome |date=17 February 1997 |publisher=BBC |access-date=29 October 2018}}</ref> [[Mark Radcliffe (radio broadcaster)|Mark Radcliffe]] and his sidekick [[Marc Riley]] β who found the slick, mass-audience style required for a breakfast show did not come naturally to them. They were replaced by [[Zoe Ball]] and [[Kevin Greening]] eight months later in October 1997; Greening soon moved on, leaving Ball as sole presenter. The reinvention of the station happened at a fortuitous time, with the rise of [[Britpop]] in the mid-1990s β bands like [[Oasis (band)|Oasis]], [[Blur (band)|Blur]] and [[Pulp (band)|Pulp]] were popular and credible at the time, and the station's popularity rose with them. Documentaries like John Peel's ''Lost in Music'', which looked at the influence that the use of drugs have had over popular musicians, received critical acclaim but were slated inside [[Broadcasting House]]. At just before 09:00 on 1 July 1994, Radio 1 broadcast on [[medium wave]] for the final time.<ref>{{cite web|url= http://www.radiorewind.co.uk/radio1/transmitter.htm|title= Radio 1 History β Transmitters|publisher= Radio Rewind|accessdate= 30 December 2009}}</ref> In March 1995, Radio 1 hosted an "Interactive Radio Night" with Jo Whiley and Steve Lamacq broadcasting from [[Cyberia, London|Cyberia]], an [[internet cafΓ©]] and featuring live performances by [[Orbital (band)|Orbital]] via [[Integrated Services Digital Network|ISDN]].<ref>{{cite web|url=https://genome.ch.bbc.co.uk/208a6436636347d8ac8b9ccd6e1ec503|title=Interactive Radio Night β BBC Radio 1 England β 26 March 1995 β BBC Genome|date=26 March 1995 |publisher=[[BBC]]}}</ref> Later in the 1990s the Britpop boom declined, and manufactured chart pop (boy bands and acts aimed at sub-teenagers) came to dominate the charts. New-genre music occupied the evenings (indie on weekdays and dance at weekends), with a mix of specialist shows and playlist fillers through late nights. The rise of [[rave]] culture through the late 1980s and early 1990s gave the station the opportunity to move into a controversial and youth-orientated movement by bringing in club DJ [[Pete Tong]] amongst others. There had been a dance music programme on Radio 1 since 1987 and Pete Tong (now the current longest-serving DJ at the station) was the second DJ to present an all dance music show. This quickly gave birth to the [[Essential Mix]] where underground DJs mix electronic and club based music in a two-hour slot. Dance and urban music has been a permanent feature on Radio 1 since with club DJs such as [[Judge Jules]], [[Danny Rampling]],<ref>{{cite web|url=http://genome.ch.bbc.co.uk/schedules/radio1/england/1994-11-19|title=BBC Radio 1 England β 19 November 1994 |work=BBC Genome |publisher=BBC|accessdate=14 July 2018}}</ref> [[Trevor Nelson]], and the [[Dreem Teem]] all moving from London's [[Kiss 100]] to the station.
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