Editing American Gods (section)

===New Gods===
* '''Technical Boy''' – New God of technology and the Internet, personified as an adult-sized fat child.
* '''Media''' – New Goddess of television and [[pop culture]]. She often communicates by hijacking whatever is showing on television, for example communicating with Shadow via [[Lucy Ricardo]] from  ''[[I Love Lucy]]'' and the cast of ''[[Cheers]]''.
* '''The Black Hats''' – Mister Road, Mister Town, Mister Wood, and Mister Stone represent beliefs in [[conspiracy theories]], taking the form of [[men in black]]. They work as [[Espionage|spooks]] for the New Gods.
* '''The Intangibles''' – New Gods of the modern stock market, they are a personification of the "[[Invisible hand]] of the market".
* '''Mr. World''' – leader of The Black Hats and the New God of [[globalization]].
* Other New Gods mentioned include those of [[automobiles]], [[locomotives]], [[heavier-than-air flight]], [[cosmetic surgery]], and various drugs.