Editing Adolph Ochs (section)

===Philadelphia Public Ledger===
{{Further|Public Ledger (Philadelphia)}}
In 1901, Ochs became proprietor and editor of the Philadelphia ''Times'', which was later merged into the Philadelphia ''[[Public Ledger (Philadelphia)|Public Ledger]]''. Ochs was the sole owner of the [[Philadelphia]]-based newspaper from 1902 to 1912, when he sold it to [[Cyrus H. K. Curtis]].<ref name=eb />

According to Wolfgang Disch,{{refn|group=note|name=Disch|Wolfgang K. A. Disch wrote several books on the topic of marketing, mostly in [[German language|German]], including a bibliography.<ref name="19640101WJ">{{cite book |last1=Disch |first1=Wolfgang |title=Bibliographie zur Marktforschung : Bibliography on marketing research. Bibliographie sur l'étude des marchés |url=https://catalog.libraries.psu.edu/catalog/60752 |website=Penn State University Libraries |year=1964 |publisher=Welt-Wirtschafts-Archiv |access-date=7 June 2020}}</ref>}}

In 1916, Ochs communicated one of his most famous quotes, saying, "I affirm that more than 50% of money spent on advertising is squandered and is a sheer waste of printers' ink." The quote might be the origin of the common marketing saying, "I know half the money I spend on advertising is wasted, but I can never find out which half", a quote that has been attributed to [[John Wanamaker]].<ref>{{Cite web |url=http://www.gem-online.de/pdf/gem_publikation/HalftheMoneyIspend.pdf |title=''Marketing Journal''. |access-date=2012-01-07 |archive-date=2012-02-27 |archive-url=https://web.archive.org/web/20120227095319/http://www.gem-online.de/pdf/gem_publikation/HalftheMoneyIspend.pdf |url-status=dead }}</ref>

Ochs was elected to the [[American Philosophical Society]] in 1931.<ref>{{Cite web |title=APS Member History |url=https://search.amphilsoc.org/memhist/search?creator=Adolph+S.+Ochs&title=&subject=&subdiv=&mem=&year=&year-max=&dead=&keyword=&smode=advanced |access-date=2023-07-07 |website=search.amphilsoc.org}}</ref>