Editing 1998 Winter Olympics (section)

===Marketing===
[[File:Stylized Nagao Olympics manhole cover with tactile paving.jpg|thumb|Stylized manhole cover displaying the Nagano Olympics emblem, with [[tactile paving]]]]
The [[emblem]] of the 1998 Winter Olympics consisted of a stylized snow flower with each petal representing an athlete participating in a winter sport. The figure could also represent a [[snowflake]], or a mountain flower, which refers to the importance of the natural environment to the city of Nagano. Similarly, [[Tokyo]] used [[cherry blossoms]] in its logo for its candidature for the [[2020 Summer Olympics]].

[[Landor Associates]] conceived the official mascots that were used by the communication team for the Games. They consisted of four owlets, [[Sukki, Nokki, Lekki and Tsukki]], also called ''Snowlets''. The names were chosen from more than 47,000 suggestions. Four represents the number of years between each Olympic Games, and also represent the [[four elements]], fire, air, earth, and water.

The official poster for the Games was designed by the [[graphic designer]] Masuteru Aoba presented a [[thrush (bird)|thrush]] perched on ski poles with light in the background shining on snow-capped mountain peaks. Here, as with the emblem and the mascots, the importance of the natural environment in these Olympic Games and a desire to create harmony between athletes and the natural surroundings are shown. In addition to the official poster, a separate poster was created for the opening ceremony.<ref group="a">{{harvsp|Hanazawa|1999a|pp=110–111}}</ref> Marketing for the games cost the organizing committee 5.9 billion yen.<ref group="a">{{harvsp|Hanazawa|1999a|p=59}}</ref>

These Olympic Games were sponsored by 11 worldwide partners, 8 gold partners, and 18 official supports and suppliers. Marketing revenues for sponsoring or for the rights to use the emblems and mascots of the Games totaled 31.3 billion yen.<ref group="a">{{harvsp|Hanazawa|1999a|pp=68–77}}</ref>

====Mascots====
{{Main|Sukki, Nokki, Lekki and Tsukki}}
Sukki, Nokki, Lekki and Tsukki, also known as the Snowlets, are the 1998 Winter Olympic mascots and are four snowy owls. They represent respectively fire (Sukki), air (Nokki), earth (Lekki) and water (Tsukki) and together they represent the four major islands of Japan.

====Sponsors of the 1998 Winter Olympics====
The development of Rights Packages were based on International Olympic Committee policy of offering exclusive rights to a limited number of companies, with one company allowed to purchase the rights for any single product or service category, and these were based on previous Games, with adaptations for the local market.<ref group="a">{{harvsp|Hanazawa|1999a|p=72}}</ref> Sponsors were permitted to use the emblem and mascots as long as consent was obtained from the International Olympic Committee, [[Japanese Olympic Committee]], and the NAOC.<ref group="a">{{harvsp|Hanazawa|1999a|p=72}}</ref> Hospitality packages for sponsors included priority for accommodations, tickets, and transportation services.<ref group="a">{{harvsp|Hanazawa|1999a|p=73}}</ref> The Sponsor Hospitality Village, next to the [[Nagano Olympic Stadium]], welcomed 32,000 guests.<ref group="a">{{harvsp|Hanazawa|1999a|p=73}}</ref>

To promote awareness of the sponsors, advertising was done in various media from 1995, and on banners and buses immediately before the games.<ref group="a">{{harvsp|Hanazawa|1999a|p=73}}</ref> [[Dick Pound]] noted, during the Games, the excellence of the marketing program, citing the "''perfect example of how the private and public sectors can work together''".<ref group="a">{{harvsp|Hanazawa|1999a|p=73}}</ref>

The Games had 11 Worldwide Olympic Partners, eight Gold Sponsors and 18 Official Supporters and Suppliers.<ref group="a">{{harvsp|Hanazawa|1999a|p=75}}</ref>

'''Worldwide Olympic Partners:'''
{{div col|colwidth=15em}}
* [[The Coca-Cola Company]]
* [[IBM]]
* [[John Hancock Financial]]
* [[Kodak]]
* [[McDonald's]]
* [[Panasonic]]
* [[Samsung Electronics]]
* [[Time Inc.]]
* [[United Parcel Service]]
* [[Visa Inc.]]
* [[Xerox]] ([[Fuji Xerox]])
{{div col end}}

'''Gold Sponsors:'''
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* [[Amway]]
* Hachijuni Bank
* [[KDDI]]
* [[Kirin Company]]
* [[Mizuno Corporation]]
* [[Nippon Telegraph and Telephone]]
* [[Seiko]]
* [[Toyota]]
{{div col end}}

'''Official Supporters and Suppliers:'''
{{div col|colwidth=15em}}
* [[Bridgestone]]
* [[Brother Industries]]
* [[:ja:コロナ (暖房器具)|Corona Corp.]]
* Hanamaruki Foods
* [[Hitachi Zosen Corporation]]
* [[Idemitsu Kosan]]
* [[Japan Agricultural Cooperatives]]
* [[Japan Airlines]]
* KOKUYO
* MAYEKAWA
* Marudai Foods
* [[Oji Paper Company]]
* Pia Corporation
* Sankosya Corporation
* [[Snow Brand Milk Products]]
* [[Tokio Marine]]
* [[Tokyo Gas]]
* [[Yamazaki Baking]]
{{div col end}}