Editing Chevrolet (section)

=== Marketing agency ===
FutureBrand, an [[Interpublic Group of Companies]] company, has been working with General Motors since 2000,<ref>{{cite web|url=http://www.futurebrand.com/wp-content/uploads/case-studies//gm_glance.|title=GM Expressing the corporate vision|website=Futurebrand.com|access-date=October 7, 2017|url-status=dead|archive-url=https://web.archive.org/web/20160308035448/http://futurebrand.com/wp-content/uploads/case-studies/gm_glance.|archive-date=March 8, 2016}}</ref> who also involved the commissioning of a font that was later sold as Klavika Condensed, as part of re-design of Chevrolet in 2006.

In 2010, General Motors replaced the advertising agency [[Campbell Ewald]], also of Interpublic Group of Companies, with Publicis Worldwide. Campbell-Ewald had served Chevrolet since 1919.<ref>"[http://content.usatoday.com/communities/driveon/post/2010/04/heartbeat/1 GM dumps Chevrolet's longtime ad agency -- like a rock ] {{Webarchive|url=https://web.archive.org/web/20100613133926/http://content.usatoday.com/communities/driveon/post/2010/04/heartbeat/1 |date=June 13, 2010 }}", USA Today, April 26, 2010.</ref> In May 2010 Chevrolet's advertising account was awarded to Goodby, Silverstein and Partners.<ref>{{cite magazine |last=McMains |first=Andrew |url=http://www.adweek.com/aw/content_display/news/account-activity/e3i3b8cb13fe213cb8339474ab7c48c6148 |title=GM Confirms Chevy's Shift to Goodby |magazine=[[Adweek]] |access-date=August 4, 2011 |archive-url=https://web.archive.org/web/20100524125212/http://www.adweek.com/aw/content_display/news/account-activity/e3i3b8cb13fe213cb8339474ab7c48c6148 |archive-date=May 24, 2010 |url-status=live }}</ref>

As part of the attempt to attract 18- to 24-year-old drivers, General Motors hired MTV Scratch.<ref>{{cite web |first=Chris |last=Tutor |url=http://www.autoblog.com/2012/03/29/gm-turns-to-mtv-to-sell-cars-to-younger-generations/ |title=GM turns to MTV to sell cars to younger generations |publisher=Autoblog.com |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130727201456/http://www.autoblog.com/2012/03/29/gm-turns-to-mtv-to-sell-cars-to-younger-generations/ |archive-date=July 27, 2013 |url-status=live }}</ref> Some of the collaboration results include Chevy ads showing their cars skydiving, bungee jumping, doing other stunts.<ref>{{cite web |author=Team Scratch |url=http://blog.mtvscratch.com/2012/03/20/crowdsourcing-next-gen-consumers-in-the-drivers-seat/ |title=Crowdsourcing: Next Gen Consumers in the Driver's Seat |publisher=Blog.mtvscratch.com |date=March 20, 2012 |access-date=March 16, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20120702141455/http://blog.mtvscratch.com/2012/03/20/crowdsourcing-next-gen-consumers-in-the-drivers-seat/ |archive-date=July 2, 2012 }}</ref> The commercial was produced with consultations from students from UCLA, Pepperdyne and high schools.<ref>{{cite web |url=http://blog.gsdm.com/?p=8132 |title=SXSW: Crowdsourcing |publisher=Blog.gsdm.com |date=March 14, 2012 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20120325062621/http://blog.gsdm.com/?p=8132 |archive-date=March 25, 2012 |url-status=dead }}</ref> Some of the footage was later used in [[Chevrolet Sonic]] ad titled 'Stunt Anthem' during Super Bowl XLVI.<ref>{{cite web |url=http://www.dailymotion.com/video/xobru2_chevy-sonic-stunt-anthem-chevy-super-bowl-xlvi-ads-chevrolet-commercial_auto |title=Chevy Sonic "Stunt Anthem" &#124; Chevy Super Bowl XLVI Ads &#124; Chevrolet Commercial |publisher=Dailymotion.com |date=October 2, 2012 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130210200729/http://www.dailymotion.com/video/xobru2_chevy-sonic-stunt-anthem-chevy-super-bowl-xlvi-ads-chevrolet-commercial_auto |archive-date=February 10, 2013 |url-status=live }}</ref>

In March 2012, two competing agencies, San Francisco-based Goodby, Silverstein and Partners (part of Omnicom Group), and New York-based McCann Erickson Worldwide (part of Interpublic Group), joined to form an equal joint venture company called Commonwealth to handle most of Chevrolet's ads. Prior to the joint venture, Goodby, Silverstein and Partners performed marketing in the US, including the "Chevy Runs Deep" campaign; McCann handled Chevrolet ads in China, Latin America, Mexico, Canada and other markets. Commonwealth handled and supervised creative work worldwide out of Detroit for all markets except China, India and Uzbekistan, where GM has joint auto-making ventures. McCann continued to handle ads in China and India, and Uzbekistan will be contracted as needed.<ref>{{cite news |url=http://www.boston.com/business/articles/2012/03/27/gm_to_combine_chevy_advertising_hopes_to_save_2b/ |title=GM to combine Chevy advertising, hopes to save $2B |publisher=Boston.com |date=March 27, 2012 |access-date=March 16, 2013 |first=Tom |last=Krisher |archive-url=https://web.archive.org/web/20140512225959/http://www.boston.com/business/articles/2012/03/27/gm_to_combine_chevy_advertising_hopes_to_save_2b/ |archive-date=May 12, 2014 |url-status=live }}</ref> MacLaren McCann continued on as AOR for the entire GM brand in Canada, but the Chevrolet brand will act as a "spoke" to Detroit's creative hub, with content and messaging flowing through Commonwealth, but adapted for the Canadian market.<ref>{{cite web |author=Megan Haynes |url=http://strategyonline.ca/2012/03/27/chevrolet-merges-creative-teams-to-form-global-agency |title=Chevrolet merges creative teams to form global agency |publisher=Strategyonline.ca |date=March 27, 2012 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130208201458/http://strategyonline.ca/2012/03/27/chevrolet-merges-creative-teams-to-form-global-agency/ |archive-date=February 8, 2013 |url-status=dead }}</ref>

Performance Marketing Group Incorporated manages Chevrolet Racing's experiential marketing properties for its at-track activation platforms in conjunction with the NASCAR Sprint Cup Series, the IZOD IndyCar Series, and the American Le Mans Series with Team Corvette.<ref>{{cite web |url=http://www.pmgincorporated.com/clients/chevrolet.html |title=Performance Marketing Group - Chevrolet Motor Division |publisher=Pmgincorporated.com |access-date=March 16, 2013 |url-status=dead |archive-url=https://archive.today/20130411153406/http://www.pmgincorporated.com/clients/chevrolet.html |archive-date=April 11, 2013 }}</ref>