Editing Sachin Tendulkar (section)

== Business interests ==
{{Update section|date=March 2023}}
Tendulkar's popularity has led him to be a pioneer in India on cricket business dealings. In 1995, he signed a record sports management deal with [[WorldTel]], the value of the deal being {{INRConvert|300|m}} over five years.<ref>{{cite web|title=Sachin signs the Sports Management Deal with World Tel |url=http://sports.ndtv.com/cricket/photos/sachin-tendulkar-the-brand-4325-2-slideshow |publisher=NDTV |access-date=22 December 2013 |archive-url=https://web.archive.org/web/20140129000419/http://sports.ndtv.com/cricket/photos/sachin-tendulkar-the-brand-4325-2-slideshow |archive-date=29 January 2014 }}</ref><ref>{{Cite news|title=A Brand Name called Sachin Tendulkar |url=https://timesofindia.indiatimes.com/cricket/a-brand-name-called-sachin-tendulkar/articleshow/18366428.cms |date=7 August 2002 |work=[[The Times of India]] |location=India |access-date=21 March 2007 |url-status=live |archive-url=https://web.archive.org/web/20121020213402/http://timesofindia.indiatimes.com/cricket/A-brand-name-called-Sachin-Tendulkar/articleshow/18366428.cms |archive-date=20 October 2012 }}</ref> In 2001, he re-signed with WorldTel in 2001 with a five-year,  {{INRConvert|800|m}} contract.<ref>{{cite web|title=$17 mn deal for Sachin |url=http://www.rediff.com/cricket/2001/may/16ten.htm |date=16 May 2001 |publisher=[[Rediff]] |access-date=21 March 2007 |url-status=live |archive-url=https://web.archive.org/web/20071023074209/http://www.rediff.com/cricket/2001/may/16ten.htm |archive-date=23 October 2007 }}</ref> In 2006, Tendulkar's marketing rights were sold to [[Saatchi and Saatchi]] through a three-year, {{INRConvert|1.8|b}} contract.<ref>{{cite news|title=Tendulkar signs $40-million contract |url=http://mg.co.za/article/2006-05-04-tendulkar-signs-40million-contract |access-date=26 April 2012 |newspaper=[[Mail & Guardian Online]] |date=4 May 2006 |url-status=live |archive-url=https://web.archive.org/web/20130811110115/http://mg.co.za/article/2006-05-04-tendulkar-signs-40million-contract |archive-date=11 August 2013 }}</ref> He started Sachin Ramesh Tendulkar Sports Management Pvt Ltd, a sports management organisation. It manages all social and commercial work of Tendulkar.<ref>{{cite web|url=https://sachintendulkar.com/ |title=Home |publisher=Sachintendulkar.com |date= |access-date=10 January 2022}}</ref>{{When|date=March 2023}}{{Better source needed|reason=Shallow link to home page, need non-primary source|date=March 2023}}

Tendulkar has opened two restaurants, Tendulkar's ([[Colaba|Colaba, Mumbai]]) and Sachin's ([[Mulund|Mulund, Mumbai]]).<ref>{{cite web|title=Sachin opens restaurant, plans chains |url=http://www.rediff.com/cricket/2002/jul/19ten.htm |date=19 July 2002 |publisher=[[Rediff]] |access-date=21 March 2007 |url-status=live |archive-url=https://web.archive.org/web/20071023074214/http://www.rediff.com/cricket/2002/jul/19ten.htm |archive-date=23 October 2007 }}</ref><ref>{{cite news|title=Tendulkar expanding restaurant business |url=http://economictimes.indiatimes.com/tendulkar-expanding-restaurant-business/articleshow/888322.cms |access-date=26 April 2012 |newspaper=[[The Economic Times]] |date=17 October 2004 |url-status=live |archive-url=https://web.archive.org/web/20120928080951/http://economictimes.indiatimes.com/tendulkar-expanding-restaurant-business/articleshow/888322.cms |archive-date=28 September 2012 }}</ref> Tendulkar owns these restaurants in partnership with Sanjay Narang of Mars Restaurants.<ref name="Business Insider">{{cite web|url=https://www.businessinsider.in/sports/god-of-good-life-how-sachin-is-minting-his-millionsand-spending-them/slidelist/25687459.cms| title=God Of Good Life: How Sachin Is Minting His Millions And Spending Them | publisher=Business Insider|access-date=29 June 2021}}</ref>

In 2013, Tendulkar was listed in the 51st position on [[Forbes' list of world's highest-paid athletes]], with his total earnings estimated to be US$22&nbsp;million.<ref>{{cite web|url=https://www.forbes.com/pictures/mli45mmlg/51-sachin-tendulkar-4/ |title=#51 Sachin Tendulkar – In Photos: The World's 100 Highest-Paid Athletes |work=Forbes |access-date=2 August 2013 |url-status=live |archive-url=https://archive.today/20130615214303/http://www.forbes.com/pictures/mli45mmlg/51-sachin-tendulkar-4/ |archive-date=15 June 2013 }}</ref> In October 2013, the net worth of Tendulkar was estimated at US$160&nbsp;million by Wealth-X, making him India's wealthiest cricket player.<ref>{{cite web |author=ET Bureau |url=http://www.wealthx.com/articles/2013/retiring-tendullkar-is-indias-wealthiest-cricket-player/ |title=Retiring Tendullkar is India's Wealthiest Cricket Player |publisher=wealthx.com |date=7 June 2013 |access-date=2 August 2013 |archive-url=https://web.archive.org/web/20131102175218/http://www.wealthx.com/articles/2013/retiring-tendullkar-is-indias-wealthiest-cricket-player/ |archive-date=2 November 2013 }}</ref><ref>{{cite web|author=ET Bureau |url=https://timesofindia.indiatimes.com/bharat-ratna-sachin-tendulkar/sachins-200th-test/richest-sachin-tendulkar-now-worth-160m-wealth-x/articleshow/24954482.cms |title=Richest Sachin Tendulkar now worth $160m: Wealth X |work=[[The Times of India]] |date=7 June 2013 |access-date=2 August 2013 |url-status=live |archive-url=https://web.archive.org/web/20131031092820/http://timesofindia.indiatimes.com/sports/cricket/series-tournament/sachin-tendulkar-to-hang-his-boots/countdown-to-200th-test/Richest-Sachin-Tendulkar-now-worth-160m-Wealth-X/articleshow/24954482.cms |archive-date=31 October 2013 }}</ref>

Until 2017, Tendulkar co-owned the [[Kerala Blasters FC]] in [[Indian Super League]] [[Association football|Football]] in association with [[Prasad V. Potluri]]'s PVP Ventures. The team was named for Tendulkar's nickname, "Master Blaster".<ref name="Kochi ISL 1">{{cite news|last=Basu |first=Saumyajit |title=Stars embrace soccer through Indian Super League |url=https://timesofindia.indiatimes.com/sports/football/indian-super-league/top-stories/Stars-embrace-soccer-through-Indian-Super-League/articleshow/33712666.cms? |access-date=27 May 2014 |newspaper=[[The Times of India]] |date=14 April 2014 |url-status=live |archive-url=https://web.archive.org/web/20140609215152/http://timesofindia.indiatimes.com/sports/football/indian-super-league/top-stories/Stars-embrace-soccer-through-Indian-Super-League/articleshow/33712666.cms |archive-date=9 June 2014 }}</ref><ref name="Kochi ISL 2">{{cite news|title=Sachin Tendulkar names his football team "Kerala Blasters" |url=https://timesofindia.indiatimes.com/sports/football/indian-super-league/top-stories/Sachin-Tendulkar-names-his-football-team-Kerala-Blasters/articleshow/35629118.cms?intenttarget=no |access-date=27 May 2014 |newspaper=[[The Times of India]] |date=27 May 2014 |agency=Press Trust of India |url-status=live |archive-url=https://web.archive.org/web/20160206100306/http://timesofindia.indiatimes.com/sports/football/indian-super-league/top-stories/Sachin-Tendulkar-names-his-football-team-Kerala-Blasters/articleshow/35629118.cms?intenttarget=no |archive-date=6 February 2016 }}</ref><ref name="Kochi ISL 3">{{cite web |title=Sachin Tendulkar's Indian Super League Team Named "Kerala Blasters" |url=http://sports.ndtv.com/football/news/224757-sachin-tendulkars-indian-super-league-team-named-kerala-blasters |publisher=NDTV |access-date=27 May 2014 |date=27 May 2014 |archive-url=https://web.archive.org/web/20140603090109/http://sports.ndtv.com/football/news/224757-sachin-tendulkars-indian-super-league-team-named-kerala-blasters |archive-date=3 June 2014 }}</ref> In 2016, Tendulkar became co-owner of the [[Bengaluru Blasters]] [[badminton]] team, which participates in the [[Premier Badminton League]].<ref>{{cite web |date=8 December 2016 |title=Sachin Tendulkar picks up stake in PBL franchise Bengaluru Blasters |url=https://www.mid-day.com/articles/sachin-tendulkar-picks-up-stake-in-pbl-franchise-bengaluru-blasters/17816158 |access-date=18 January 2019 |website=mid-day |language=en}}</ref>

In October 2021, Tendulkar was named in the [[Pandora Papers]] leak. His representatives stated that Tendulkar's investments have been legitimate and fully taxed.<ref>{{Cite news |date=4 October 2021 |title=Sachin Tendulkar named in Pandora Papers exposing offshore tax havens |language=en |work=India Today |url=https://www.indiatoday.in/india/story/sachin-tendulkar-name-pandora-papers-1860510-2021-10-04 |access-date=20 March 2022}}</ref>