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===Collecting information=== In the context of harming privacy, information collection means gathering whatever information can be obtained by doing something to obtain it.{{sfn|Solove|2010|p=103}} Examples include surveillance and [[interrogation]].{{sfn|Solove|2010|p=103}} Another example is how consumers and marketers also collect information in the business context through facial recognition which has recently caused a concern for things such as privacy. There is currently research being done related to this topic.<ref>{{Cite journal|last1=Zhou|first1=Yinghui|last2=Lu|first2=Shasha|last3=Ding|first3=Min|date=2020-05-04|title=Contour-as-Face Framework: A Method to Preserve Privacy and Perception|journal=Journal of Marketing Research|language=en-US|volume=57|issue=4|pages=617–639|doi=10.1177/0022243720920256|s2cid=218917353|issn=0022-2437|doi-access=free}}</ref> Companies like Google and Meta collect vast amounts of personal data from their users through various services and platforms. This data includes browsing habits, search history, location information, and even personal communications. These companies then analyze and aggregate this data to create detailed user profiles, which are sold to advertisers and other third parties. This practice is often done without explicit user consent, leading to an invasion of privacy as individuals have little control over how their information is used. The sale of personal data can result in targeted advertising, manipulation, and even potential security risks, as sensitive information can be exploited by malicious actors. This commercial exploitation of personal data undermines user trust and raises significant ethical and legal concerns regarding data protection and privacy rights.<ref>{{Cite journal|last=Esteve|first=Asunción|date=2017|title=The business of personal data: Google, Facebook, and privacy issues in the EU and the USA|journal=International Data Privacy Law|volume=7|issue=1|pages=36–47|doi=10.1093/idpl/ipw026|url=https://academic.oup.com/idpl/article-abstract/7/1/36/3097625?redirectedFrom=fulltext&login=false}}</ref>
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