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== Criticism == BMW has received criticism for attempting to lock vehicle hardware features behind subscription fees. In 2018, BMW stated at the Detroit Auto Show that they will start charging users a subscription fee for [[Apple Car Play]]. After receiving widespread criticism, BMW removed the subscription.<ref>{{Cite web |date=2019-12-04 |title=BMW will drop its Apple CarPlay fees (updated) |url=https://www.engadget.com/2019-12-04-bmw-apple-carplay-waives-subscription-fee.html |access-date=2025-01-14 |website=Engadget |language=en-US}}</ref><ref>{{Cite web |last=Estrada |first=Zac |date=2018-01-16 |title=Is BMW going to make you pay for Apple CarPlay every year? |url=https://www.theverge.com/2018/1/16/16897326/bmw-apple-carplay-subscription-google-alexa-detroit-auto-show-2018 |access-date=2025-01-14 |website=The Verge |language=en}}</ref> In 2022, BMW announced that they will start charging owners $18 a month to use heated seats.<ref>{{Cite web |last=Vincent |first=James |date=2022-07-12 |title=BMW starts selling heated seat subscriptions for $18 a month |url=https://www.theverge.com/2022/7/12/23204950/bmw-subscriptions-microtransactions-heated-seats-feature |access-date=2025-01-14 |website=The Verge |language=en}}</ref> They removed the feature in 2023 after it was criticised.<ref>{{Cite web |last=Hawkins |first=Andrew J. |date=2023-09-07 |title=BMW drops plan to charge a monthly fee for heated seats |url=https://www.theverge.com/2023/9/7/23863258/bmw-cancel-heated-seat-subscription-microtransaction |access-date=2025-01-14 |website=The Verge |language=en}}</ref>
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