Editing Telstra (section)

== Advertising ==
[[File:TelecomAustralia.svg|thumb|Telecom Australia logo, 1975–1993]]
[[File:Telecom Australia 1993 logo.svg|thumb|Telecom Australia logo, 1993–1995]]

The name "Telstra" is derived from "Telecom Australia". The corporation then traded under the "Telstra" brand internationally and "Telecom Australia" domestically until uniform branding of "Telstra" was introduced throughout the entire organisation in 1995, following an unsuccessful attempt to register the trademark "Telecom Australia".

In October 2011, Telstra launched a new brand identity and colour scheme.<ref>{{cite news | url=http://www.theaustralian.com.au/news/nation/telstras-new-3m-logo-puts-critics-off-colour/story-e6frg6nf-1226139333946 | first=Mitchell | last=Bingemann | title=Telstra's new $3m logo puts critics off colour | date=17 September 2011 | work=The Australian | url-status=live | archive-url=https://web.archive.org/web/20140620193012/http://www.theaustralian.com.au/news/nation/telstras-new-3m-logo-puts-critics-off-colour/story-e6frg6nf-1226139333946 | archive-date=20 June 2014 | df=dmy-all }}</ref> The new identity launched with the slogan "It's how we connect", and features the "T" from the previous logo in a variety of colors. This was followed by a "brand refresh" in February 2014 and again in 2016.<ref>[http://mumbrella.com.au/telstra-launches-new-connected-future-brand-campaign-202021 Telstra launches new connected future brand campaign 'Count me in'] {{webarchive|url=https://web.archive.org/web/20140210041330/http://mumbrella.com.au/telstra-launches-new-connected-future-brand-campaign-202021 |date=10 February 2014 }}. Mumbrella (24 January 2014). Retrieved 12 April 2014.</ref> In 2013, Telstra was assessed as Australia's third most valuable brand, after [[Woolworths Group (Australia)|Woolworths]] and [[BHP|BHP Billiton]].<ref>{{cite web |url=http://www.brandfinance.com/images/upload/australia_top_100_final_revised_lowres.pdf |title=Australia Top 100  |access-date=23 February 2014 |url-status=live |archive-url=https://web.archive.org/web/20130819190457/http://brandfinance.com/images/upload/australia_top_100_final_revised_lowres.pdf |archive-date=19 August 2013 }}</ref> In 2016 Telstra became Australia's most valuable brand, which it maintained in 2017.<ref>{{cite news | url=http://www.afr.com/business/media-and-marketing/telstra-still-australias-most-valuable-brand-20170127-gtzssc | first=Max | last=Mason | title=Telstra still Australia's most valuable brand | date=1 February 2017 | work=The Australian Financial Review | url-status=live | archive-url=https://web.archive.org/web/20170530012534/http://www.afr.com/business/media-and-marketing/telstra-still-australias-most-valuable-brand-20170127-gtzssc | archive-date=30 May 2017 | df=dmy-all }}</ref>

Telstra sponsors numerous awards around Australia, including the Australian Business of the Year award, the MYOB Small Business Award, and the [[National Aboriginal & Torres Strait Islander Art Award]] (NATSIAA) which has become known as the Telstra Award.<ref>{{cite web |author=Department of Arts and Museums |url=http://www.nt.gov.au/nreta/museums/exhibitions/natsiaa/ |title=NT.gov.au |publisher=NT.gov.au |access-date=10 February 2013 |url-status=dead |archive-url=https://web.archive.org/web/20101002152104/http://www.nt.gov.au/nreta/museums/exhibitions/natsiaa/ |archive-date=2 October 2010 }}</ref> Notable past winners include [[Vaxine]],<ref>{{cite web |url=http://www.telstrabusinessawards.com/award-winners/past-winners/2009/national-131.aspx |title=Telstrabusinessawards.com |publisher=Telstrabusinessawards.com |access-date=10 February 2013 |url-status=dead |archive-url=https://web.archive.org/web/20120423193250/http://www.telstrabusinessawards.com/award-winners/past-winners/2009/national-131.aspx |archive-date=23 April 2012 }}</ref> [[APS Plastics]],<ref>{{cite web |url=http://www.telstrabusinessawards.com/award-winners/past-winners/2004/national96.aspx |title=Telstrabusinessawards.com |publisher=Telstrabusinessawards.com |access-date=10 February 2013 }}{{Dead link|date=June 2018 |bot=InternetArchiveBot |fix-attempted=no }}</ref> and [[eWAY]].<ref>{{cite web |url=http://www.telstrabusinessawards.com/award-winners/past-winners/2008/2008-australian-capital-territory-56.aspx |title=Australian Capital Territory – Telstra Australian Business Awards |access-date=10 February 2013 |url-status=dead |archive-url=https://web.archive.org/web/20120223182204/http://www.telstrabusinessawards.com/award-winners/past-winners/2008/2008-australian-capital-territory-56.aspx |archive-date=23 February 2012 }}</ref> Telstra also set up a social services CEO round table under Gerard Devan which acted as a "Think Tank" to the sector.

Telstra was a major sponsor of the [[V8 Supercars]] [[touring car racing|car racing]] championship through its BigPond brand and directly sponsored the [[Homebush Street Circuit|Sydney Telstra 500]] event, the final round of the series held at [[Sydney Olympic Park, New South Wales|Sydney Olympic Park]].<ref>{{Cite web|url=http://www.v8supercars.com.au/aboutv8s/officialsponsors/tabid/863/default.aspx|archiveurl=https://web.archive.org/web/20121203174154/http://www.v8supercars.com.au/aboutv8s/officialsponsors/tabid/863/default.aspx|url-status=dead|title=v8supercars.com.au|archivedate=3 December 2012|website=www.v8supercars.com.au}}</ref> The sport ended this deal at the conclusion of the 2012 season.<ref>{{Cite web |last=Speedcafe.com |date=2012-10-30 |title=Bigpond ends decade long V8 Supercars partnership |url=https://www.speedcafe.com/2012/10/31/bigpond-ends-decade-long-v8-supercars-partnership/ |access-date=2023-01-16 |website=Speedcafe |language=en-US |archive-date=16 January 2023 |archive-url=https://web.archive.org/web/20230116090815/https://www.speedcafe.com/2012/10/31/bigpond-ends-decade-long-v8-supercars-partnership/ |url-status=dead }}</ref>

Telstra had [[naming rights]] to the [[Docklands Stadium]] in Melbourne from 2002 until 2009.<ref>[https://www.westernbulldogs.com.au/news/52585/etihad-stadium-to-be-renamed-in-new-deal Etihad Stadium to be renamed in new deal] [[Western Bulldogs]] 24 May 2018</ref> Telstra is also the naming rights sponsor of the [[National Rugby League]] Premiership. Telstra is also the principal sponsor of [[Swimming Australia]]. They also sponsored the [[Minardi]] team for the [[2002 Formula One season]], and the [[Rally Australia]] 2006 Championships.<ref>{{cite web |url=http://www.worldrallychampionship.net/2006/australia/ |title=Telstra Rally Australia |publisher=worldrallychampionship.net |access-date=22 August 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110303105643/http://www.worldrallychampionship.net/2006/australia/ |archive-date=3 March 2011 }}</ref>

Telstra also had the naming rights (under [[TelstraClear]]) for the TelstraClear Pacific events centre in [[Manukau City]], New Zealand.<ref>{{cite web | url=http://www.pacific.org.nz/about-us/ | title=Welcome to Auckland South's Premier Event Centre | publisher=TelstraClear Pacific Events Centre | access-date=26 March 2013 | author=Robinson, Noel | url-status=live | archive-url=https://web.archive.org/web/20130301205214/http://www.pacific.org.nz/about-us/ | archive-date=1 March 2013 | df=dmy-all }}</ref><ref>{{cite web | url=http://www.telstraclear.co.nz/company-info/sponsorship.cfm | title=Sponsorship | publisher=[[TelstraClear]] | access-date=26 March 2013 | url-status=live | archive-url=https://web.archive.org/web/20130206061751/http://www.telstraclear.co.nz/company-info/sponsorship.cfm | archive-date=6 February 2013 | df=dmy-all }}</ref>

In September 2021 Telstra solutions and Telstra Purple announced a partnership with eVTOL racing series [[Airspeeder (racing series)|Airspeeder]]. The deal centred around providing a service to transmit terabytes of data for vehicle to vehicle and vehicle to infrastructure communications for the EXA series. This deal incorporated on-vehicle branding for Telstra.<ref>{{Cite web |title=How we're helping Airspeeder bring flying car racing to life |url=https://purple.telstra.com/insights/case-studies/airspeeder/remote-connectivity |access-date=2023-08-15 |website=Telstra Purple |language=en}}</ref><ref>{{Cite web |title=Airspeeder partners with Telstra Purple for Flying Car Racing Series |url=https://telstra.com.au/content/tcom/aboutus/media/media-releases/airspeeder-telstra-purple-announcement-2021 |access-date=2023-08-15 |website=Telstra.com |language=en}}</ref>