Editing Big 12 Conference (section)

== Broadcasting and media rights ==
The Big 12's media rights are controlled primarily by [[ESPN]] ([[American Broadcasting Company|ABC]], ESPN, [[ESPN2]], [[ESPNU]], and [[ESPN+]]) and [[Fox Sports]] ([[Fox Broadcasting Company|Fox]] and [[Fox Sports 1|FS1]]). Since 2012, ESPN has sublicensed college basketball games to [[CBS Sports]].<ref>{{cite press release|url=https://www.paramountpressexpress.com/cbs-sports/releases/view?id=31837|title=CBS SPORTS REACHES MULTI-YEAR AGREEMENT WITH ESPN TO BROADCAST MEN'S BASKETBALL GAMES FROM THE ACC, BIG 12 AND PAC-12 CONFERENCES|website=ViacomCBS Press Express|date=May 21, 2012}}</ref><ref>{{cite press release|url=https://big12sports.com/news/2024/9/23/cbs-sports-and-big-12-expand-partnership-with-multi-year-agreement-for-additional-mens-basketball-games.aspx|title=CBS Sports And Big 12 Expand Partnership With Multi-Year Agreement For Additional Men's Basketball Games|website=Big 12 Conference|date=September 23, 2024}}</ref> Beginning in 2025, ESPN will sublicense college football and basketball games to [[TNT Sports (United States)|TNT Sports]].<ref>{{cite press release|url=https://press.wbd.com/us/media-release/warner-bros-discovery-and-national-basketball-association-reach-agreement-expand-long|title=Warner Bros. Discovery and the National Basketball Association Reach Agreement to Expand Long-Standing Partnership|website=Warner Bros. Discovery|date=November 18, 2024}}</ref><ref>{{cite web |last1=Flint |first1=Joe |title=Warner Bros. Discovery, NBA Settle Legal Battle Over TV Rights |url=https://www.wsj.com/business/media/nba-warner-bros-discovery-lawsuit-settlement-7710547b |website=wsj.com |publisher=The Wall Street Journal |access-date=November 16, 2024 |date=November 16, 2024}}</ref><ref>{{cite news |last1=Schultz |first1=Nick |title=Report: ESPN to sublicense Big 12 football, basketball games to TNT as part of WBD-NBA settlement |url=https://www.on3.com/news/espn-sublicense-big-12-football-basketball-games-tnt-wbd-nba-settlement/ |access-date=November 18, 2024 |work=On3 |publisher=On3 Media |date=November 16, 2024}}</ref>

=== 2012 media deal ===
On September 7, 2012, the Big 12 announced a 13-year agreement with ESPN and Fox valued at $2.6 billion in total. [[ESPN College Football|ESPN]] and [[Fox College Football|Fox]] split college football rights, while the basketball inventory was held by [[ESPN College Basketball|ESPN]] with sublicensing options for [[College Basketball on CBS|CBS Sports]] and [[Fox College Hoops|Fox Sports]]. The agreement also included a grant of rights for all current Big 12 teams over the period of the contract.<ref>{{cite press release|url=https://big12sports.com/news/2012/9/7/205680799.aspx|title=Big 12 Announces New Media Rights Deal With ESPN & FOX Sports Media Group|website=Big 12 Conference|date=September 7, 2012}}</ref><ref>{{Cite web|date=September 6, 2012|title=Big 12 OKs media deal with ABC/ESPN, Fox|url=https://www.espn.com/college-sports/story/_/id/8346345/big-12-announces-media-deal-abc-espn-fox|access-date=2020-09-13|website=ESPN}}</ref>

In addition to the national agreement, each Big 12 university maintained the right to sell its "third-tier" covering selected events per-season (including one football game, basketball games, and other events outside of those sports). The third-tier rights to the Texas Longhorns are held through a channel dedicated to the team — [[Longhorn Network]] — which is operated by ESPN. In 2019, ESPN announced that it would acquire the third-tier rights to all Big 12 teams through 2024–25 (excluding Oklahoma and Texas, which are still under long-term contracts with [[ESPN+]] and Longhorn Network respectively), and place their content on its subscription streaming service [[ESPN+]]. ESPN also acquired exclusive rights to all future [[Big 12 Championship Game|Big 12 football championship games]], replacing the previous alternation between ESPN and Fox.<ref>{{Cite web|date=2019-05-31|title=Big 12 revenues up to $38.8 million per school|url=https://oklahoman.com/article/5632807/bowlsby-says-he-expects-big-12-payouts-to-keep-going-up/|access-date=2020-09-13|website=Oklahoman}}<br />- {{Cite web|last=Moyle|first=Nick|date=2019-07-15|title=Big 12 notes: Conference gets presence on ESPN+|url=https://www.houstonchronicle.com/sports/college/article/Big-12-notes-Conference-gets-presence-on-ESPN-14097748.php|access-date=2020-09-13|website=Houston Chronicle}}<br />- {{Cite web|title=ESPN's expanded Big 12 rights deal adds OTT extension|url=https://www.sportspromedia.com/news/espns-expanded-big-12-rights-deal-adds-ott-extension|access-date=2020-09-13|website=SportsPro Media|date=11 April 2019}}</ref>

=== 2025 extension deal ===
On October 30, 2022, the Big 12 announced that it had reached early broadcast deal to renew rights with ESPN network (includes ABC rights) and Fox. It is a six-year media rights agreement worth a total of $2.3 billion, but also reportedly includes an "escalator clause" that will raise the value of the contracts if only [[Power Five conferences|Power Five]] schools are added. By striking a deal prior to the exclusive negotiating window with ESPN and Fox, the Big 12 managed to achieve several of its primary objectives of stability and security, including the ability to consult its member schools to seek an extended grant of rights and potential future conference expansion. Fox's deal also places a slate of Big 12 college basketball games on [[Fox Sports]] for the first time.<ref>{{Cite web|title=Big 12 finalizing six-year, $2.3 billion extension of media rights deal with ESPN and Fox Sports|url=https://www.cbssports.com/college-football/news/big-12-finalizing-six-year-2-3-billion-extension-of-media-rights-deal-with-espn-and-fox-sports/|access-date=May 31, 2024|website=cbssports.com|date=30 October 2022|language=en}}</ref>

*'''ESPN''':
**Football games will primarily air in a primetime window on ESPN
**Rights to the football [[Big 12 Championship Game]]
**Rights to the [[Big 12 men's basketball tournament|Big 12 basketball championship]]
**Rights to a slate of college basketball games
**Primary streaming partner under the branding Big 12 Now on ESPN+
*'''Fox Sports''':
**26 football games per season:
**Rights to a slate of college basketball games
*'''TNT Sports'''
**College football, men's basketball, and women's basketball games that would normally be broadcast on ESPN's streaming service [[ESPN+]] will be licensed to [[TNT Sports]] to be broadcast on [[Turner Network Television|TNT]] and/or [[Turner Broadcasting System|TBS]], as well as the [[Max (streaming service)|Max]] streaming service.
*'''CBS'''
**Sublicense rights to select college basketball games
*'''NFL Network''':
**Will air conference wide [[National Football League Draft#Pro Day|Pro Day]] on [[NFL Network]]

=== Big 12 Studios ===
In 2024, the Big 12 announced the creation of a [[Free ad-supported streaming television]] channel, Big 12 Studios, which will show content related to the games. The channel is operated in partnership with [[Raycom Sports]].<ref>{{cite web |url=https://frontofficesports.com/big-12-studios-network/ |title=The Big 12 Is Finally Getting a Conference Network |work=Front Office Sports |last=Christovich |first=Amanda |date=September 20, 2024 |access-date=March 31, 2025}}</ref>