Editing Google Search (section)

== Trademark ==
{{Main|Google (verb)}}
As people talk about "googling" rather than searching, the company has taken some steps to defend its trademark, in an effort to prevent it from becoming a [[generic trademark]].<ref>{{Cite news |last=Duffy |first=Jonathan |date=June 20, 2003 |title=Google calls in the 'language police' |work=BBC News |url=http://news.bbc.co.uk/2/hi/uk_news/3006486.stm |access-date=April 10, 2019 |archive-date=June 29, 2012 |archive-url=https://archive.today/20120629/http://news.bbc.co.uk/2/hi/uk_news/3006486.stm |url-status=live }}</ref><ref>{{Cite web |last1=Ash |first1=Karen Artz |last2=Danow |first2=Bret J. |title="Google It": The Search Engine's Trademark May Be a Verb, But It's Not Generic |url=https://www.natlawreview.com/article/google-it-search-engine-s-trademark-may-be-verb-it-s-not-generic |access-date=April 10, 2019 |website=The National Law Review |archive-date=April 10, 2019 |archive-url=https://web.archive.org/web/20190410060515/https://www.natlawreview.com/article/google-it-search-engine-s-trademark-may-be-verb-it-s-not-generic |url-status=live }}</ref> This has led to lawsuits, threats of lawsuits, and the use of euphemisms, such as calling Google Search a '''famous web search engine'''.<ref>{{Cite web |date=June 5, 2013 |title=Feedback: Weight in dollars squared |url=https://www.newscientist.com/article/mg21829202-500-feedback-weight-in-dollars-squared/ |access-date=November 8, 2020 |website=New Scientist |language=en-US |archive-date=April 26, 2021 |archive-url=https://web.archive.org/web/20210426200552/https://www.newscientist.com/article/mg21829202-500-feedback-weight-in-dollars-squared/ |url-status=live }}</ref>