Editing Conservative Party (UK) (section)

=== Logo ===
When Sir Christopher Lawson was appointed as a marketing director at Conservative Central Office in 1981, he developed a logo design based on the [[Olympic flame]] in the colours of the [[Union Jack]],<ref name="Bruce1992">{{cite book |last=Bruce |first=Brendan |date=1992 |title=Images of Power: How the Image Makers Shape Our Leaders |url=https://books.google.com/books?id=gXiGAAAAMAAJ |location=London |publisher=Kogan Page Ltd |page=120 |isbn=978-0749406691 |access-date=23 September 2020 |archive-date=8 November 2021 |archive-url=https://web.archive.org/web/20211108140521/https://books.google.com/books?id=gXiGAAAAMAAJ |url-status=live }}</ref> which was intended to represent leadership, striving to win, dedication, and a sense of community.<ref>{{cite book |last=Ranney |first=Austin |title=Britain at the polls, 1983: a study of the general election |year=1985 |url=https://books.google.com/books?id=ekqIAAAAMAAJ |location=Durham, North Carolina |publisher=Duke University Press |page=43 |isbn=978-0822306191 |access-date=23 September 2020 |archive-date=8 November 2021 |archive-url=https://web.archive.org/web/20211108140521/https://books.google.com/books?id=ekqIAAAAMAAJ |url-status=live }}</ref> The emblem was adopted for the 1983 general election.<ref name="Bruce1992"/> In 1989, the party's director of communications, Brendan Bruce, found through [[market research]] that recognition of the symbol was low and that people found it old fashioned and uninspiring. Using a design company headed by [[Michael Peters (designer)|Michael Peters]], an image of a hand carrying a torch was developed, which referenced the [[Statue of Liberty]].<ref>{{cite book |last=Rosenbaum |first=Martin |date=1996 |title=From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945 |url=https://books.google.com/books?id=vyO_DAAAQBAJ&pg=PA203 |location=London |publisher=Palgrave Macmillan |page=203 |isbn=9781349253111 |access-date=23 September 2020 |archive-date=8 November 2021 |archive-url=https://web.archive.org/web/20211108140521/https://www.google.com/books/edition/From_Soapbox_to_Soundbite/vyO_DAAAQBAJ?hl=en&gbpv=1&pg=PA203&printsec=frontcover |url-status=live }}</ref>

In 2006, there was a rebranding exercise to emphasise the Conservatives' commitment to environmentalism; a project costing £40,000 resulted in a sketched silhouette of an [[Quercus robur|oak tree]], a national symbol, which was said to represent "strength, endurance, renewal and growth".<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/5348630.stm |title=Tories show off 'scribbled' logo |author=<!--Not stated--> |date=15 September 2006 |website=BBC News |access-date=17 April 2020 |archive-date=15 July 2022 |archive-url=https://web.archive.org/web/20220715142234/http://news.bbc.co.uk/2/hi/5348630.stm |url-status=live }}</ref> A change from green to the traditional Conservative blue colour appeared in 2007,<ref>{{cite web |url=https://www.telegraph.co.uk/news/uknews/1559765/Tory-oak-tree-logo-turns-blue.html |title=Tory Oak Tree Logo Turns Blue |last=Jones |first=George |date=8 August 2007 |website=www.telegraph.co.uk Limited |access-date=17 April 2020 |archive-url=https://web.archive.org/web/20170613054715/http://www.telegraph.co.uk/news/uknews/1559765/Tory-oak-tree-logo-turns-blue.html |archive-date=13 June 2017 |url-status=live }}</ref> followed by a version with the Union Jack superimposed in 2010.<ref>{{cite web |url=https://fabrikbrands.com/history-of-political-party-logos/ |title=The history of political party logos and what they really mean |last=Hodgson |first=Stewart |date=17 May 2017 |website=fabrikbrands.com |publisher=Fabrik Brands |access-date=17 April 2014 |archive-url=https://web.archive.org/web/20180330154804/http://fabrikbrands.com/history-of-political-party-logos/ |archive-date=30 March 2018 |url-status=live }}</ref> An alternative version featuring the colours of the [[rainbow flag (LGBT)|Rainbow flag]] was unveiled for an [[LGBT]] event at the 2009 conference in Manchester.<ref>{{cite web |url=https://www.theguardian.com/politics/2009/aug/28/tories-gay-rainbow-logo |title=Tories seek to win gay vote with new rainbow logo |last=Mulholland |first=Hélène |date=28 August 2009 |website=The Guardian |access-date=17 April 2020 |archive-url=https://web.archive.org/web/20130907031028/http://www.theguardian.com/politics/2009/aug/28/tories-gay-rainbow-logo |archive-date=7 September 2013 |url-status=live }}</ref>