Editing Chevrolet (section)

=== Typography ===
The [[Klavika|Klavika Condensed]] font was designed by type design studio Process Type Foundry under the art direction of Aaron Carámbula for General Motors marketer FutureBrand as part of Chevrolet's 2006 redesign. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008.<ref>{{cite web |url=http://processtypefoundry.com/about/custom |title=Custom Fonts |publisher=Processtypefoundry.com |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130223053808/http://processtypefoundry.com/about/custom |archive-date=February 23, 2013 |url-status=dead }}</ref> In the Young Creative Chevrolet corporate identity guidelines, Klavika is listed for use in all communication materials.<ref>{{cite web |url=http://youngcreativechevrolet.eu/app/webroot/uploads/Chevrolet%20Corporate%20Identity%20Guidelines. |title=Young Creative Chevrolet - Ci Guidelines |access-date=March 16, 2013 }}{{dead link|date=August 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Klavika was phased out beginning in 2012 and replaced by Knockout (from [[Hoefler & Frere-Jones]]<ref>{{cite web |url=http://www.typography.com/fonts/font_overview.php?productLineID=100013 |title=Knockout, the functional family |publisher=Typography.com |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130329000259/http://www.typography.com/fonts/font_overview.php?productLineID=100013 |archive-date=March 29, 2013 |url-status=dead }}</ref>) while the campaign was still ongoing. Currently, [[Goodby, Silverstein & Partners]] is utilizing the typeface families ''Louis'', a group of simplified, legible grotesque gothics named after co-founder Louis Chevrolet, and ''Durant'', a roman group, just as simplified and legible, named after co-founder William Durant, on print, television and Chevrolet's website advertisements.<ref>{{cite web |url=http://www.bugula.com/misc/guides/ChevyDigital. |title=OLA guide |publisher=bugula.com |access-date=April 12, 2013 }}{{dead link|date=August 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>