Editing Anzac Day (section)

==Commercialisation==
From the beginning, there has been concern to protect the Anzac tradition from inappropriate use. In Australia, use of the word ''Anzac'' is regulated under the ''Protection of Word "Anzac" Act 1920''.<ref>{{Cite web|url=https://www.legislation.gov.au/Details/C2014C00072|title=Protection of Word 'Anzac' Act 1920|work=Federal Register of Legislation|publisher=Australian Government|access-date=25 April 2018|archive-url=https://web.archive.org/web/20180426011820/https://www.legislation.gov.au/Details/C2014C00072|archive-date=26 April 2018}}</ref> The ''Protection of Word 'Anzac' Regulations 1921'' state that: "no person may use the word 'Anzac', or any word resembling it, in connection with any trade, business, calling or profession or in connection with any entertainment or any lottery or art union or as the name or part of a name of any private residence, boat, vehicle of charitable or other institution, or other institution, or any building without the authority of the Minister for Veterans' Affairs". The maximum penalty is 12 months imprisonment, or $10,200 for a person and $51,000 for a corporation.<ref>{{cite web|url=https://www.dva.gov.au/commemorations-memorials-and-war-graves/protecting-word-anzac|title=Protecting the word Anzac|author=Department of Veterans Affairs, Australian Government|archive-url=https://web.archive.org/web/20180417213553/https://www.dva.gov.au/commemorations-memorials-and-war-graves/protecting-word-anzac|archive-date=17 April 2018|access-date=25 April 2018}}</ref>

Over recent years, some historians and commentators have raised concerns over what they see as the increasing commercialisation of Anzac Day. In 2015, historian Carolyn Holbrook stated that companies were seeking to associate themselves with Anzac Day as "Anzac is the most potent and popular brand going around in Australia today."<ref name="7:30 Brandzac Day">{{cite news|last1=Duffy|first1=Connor|title='Brandzac Day': Historian criticises 'new low in the commercialisation of Anzac'|url=http://www.abc.net.au/news/2015-04-15/critics-disgusted-by-vulgar-commercialisation-of-anzac-day/6395756|access-date=20 April 2018|work=7:30 Report|date=16 April 2015|url-status=live|archive-url=https://web.archive.org/web/20180508171539/http://www.abc.net.au/news/2015-04-15/critics-disgusted-by-vulgar-commercialisation-of-anzac-day/6395756|archive-date=8 May 2018}}</ref> Questionable Anzac marketing campaigns included [[Woolworths Supermarkets|Woolworths']] Fresh in Our Memories campaign in 2015, which provoked a strong public backlash. According to Holbrook, Anzac Day is more sacred than [[Easter]] or [[Christmas]] to many.<ref name=Ausgeog/> Historian professor [[Joan Beaumont]], researcher Jo Hawkins and historical commentator David Stephens have argued that the federal government has not been sufficiently enforcing regulations which limit the extent to which companies can refer to Anzac Day, or use the word Anzac, in their marketing.<ref name="7:30 Brandzac Day" /><ref name="Stark Defining the Anzac spirit">{{cite news|last1=Stark|first1=Jill|title=Defining the Anzac spirit: celebration or commodification?|url=https://www.smh.com.au/national/defining-the-anzac-spirit-celebration-or-commodification-20150418-1mntwp.html|access-date=20 April 2018|work=The Sydney Morning Herald|date=18 April 2015|url-status=live|archive-url=https://web.archive.org/web/20180421162925/https://www.smh.com.au/national/defining-the-anzac-spirit-celebration-or-commodification-20150418-1mntwp.html|archive-date=21 April 2018}}</ref> There has been widespread public opposition to the more blatant attempts to commercialise Anzac Day, which has led to some products being withdrawn from sale. Many of the products associated with the centenary of the Gallipoli landings were also commercial failures.<ref>{{cite news|last1=Holbrook|first1=Carolyn|title=How Anzac Day came to occupy a sacred place in Australians' hearts|url=https://theconversation.com/how-anzac-day-came-to-occupy-a-sacred-place-in-australians-hearts-76323|access-date=20 April 2018|work=The Conversation|date=25 April 2017|url-status=live|archive-url=https://web.archive.org/web/20180421094630/https://theconversation.com/how-anzac-day-came-to-occupy-a-sacred-place-in-australians-hearts-76323|archive-date=21 April 2018}}</ref>

A notable exception is the manufacture and sale of the [[Anzac biscuit]], originally home made to published recipes from about 1920,<ref>{{cite news|url=https://www.newshub.co.nz/nznews/anzac-biscuits-history-of-a-culinary-icon-2015042018|access-date=23 November 2018|title=Anzac biscuits: History of a culinary icon|newspaper=[[Newshub]]|date=20 April 2015|publisher=Newshub – newshub.co.nz|archive-date=9 May 2017|archive-url=https://web.archive.org/web/20170509050052/http://www.newshub.co.nz/nznews/anzac-biscuits-history-of-a-culinary-icon-2015042018|url-status=dead}}</ref> and for many decades manufactured commercially for retail sale in both Australia and New Zealand. Commercial manufacture and sale of the biscuits is explicitly exempted from restrictions on the use of the word Anzac.<ref>{{cite web|title=Protecting the word Anzac|work=Australian Government – Department of Veteran Affairs|url=http://www.dva.gov.au/commemorations-memorials-and-war-graves/protecting-word-anzac|access-date=23 November 2018|archive-url=https://web.archive.org/web/20150315052034/http://www.dva.gov.au/commemorations-memorials-and-war-graves/protecting-word-anzac|archive-date=15 March 2015}}</ref>