Editing Toyota (section)

=== Misleading marketing ===
In its marketing, Toyota has often referred to its non-plug-in hybrid vehicles as "self-charging hybrid" vehicles. The use of the term has caused some criticism that this is misleading, as some consumers were led to erroneously believe that these vehicles charge their batteries on their own when the vehicles are not used.<ref>{{Cite web |date=January 27, 2020 |title=Toyta's self-charging hybrid ads deemed misleading, banned in Norway |url=https://insideevs.com/news/395138/toyota-self-charging-ads-banned-norway/ |website=www.insideevs.com |publisher=InsideEVs}}</ref> Complaints about self-charging hybrid advertising were recorded in Ireland, although the complaints were rejected by the Advertising Standards Authority of Ireland.<ref>{{Cite web |date=September 5, 2019 |title=Toyota hybrid falls foul of ad rules after misleading cost saving claim |url=https://www.thejournal.ie/toyota-hybrid-falls-foul-of-ad-rules-after-misleading-cost-saving-claim-4796800-Sep2019/ |website=www.journal.ie |publisher=The Journal}}</ref> However, in 2020, the Norwegian Consumer Authority banned the adverts outright in Norway, stating: "It is misleading to give the impression that the power to the hybrid battery is free of charge, since the electricity produced by the car has consumption of gasoline as a necessary condition."<ref>{{Cite web |date=January 24, 2020 |title=Toyota's self-charging hybrid ad banned by this country |url=https://www.ibtimes.com/toyotas-self-charging-hybrid-ad-banned-country-2909041 |website=www.ibtimes.com |publisher=International Business Times}}</ref>

Electric vehicle website [[IrishEVs]] criticised Toyota Ireland for paying [[University College Dublin]] to conduct a study of only seven examples of their hybrid cars over seven days to make a press release about the efficiency of the vehicles.<ref>{{Cite web |date=May 29, 2021 |title=Claims about environmental benefits of hybrid vehicles 'greenwashing' |url=https://www.irishexaminer.com/motoring/arid-40300817.html |website=www.irishexaminer.com |publisher=Irish Examiner}}</ref><ref>{{Cite web |date=May 29, 2021 |title=Irish Examiner view: Verification has huge role in climate wars |url=https://www.irishexaminer.com/opinion/ourview/arid-40301414.html |website=www.irishexaminer.com |publisher=Irish Examiner}}</ref> The website also criticised Toyota Ireland for using opinion polls to substantiate a claim about their {{CO2}} emissions on Twitter.<ref>{{Cite web |date=May 25, 2021 |title=We Need To Talk About Toyota |url=https://www.irishevs.com/we-need-to-talk-about-toyota |website=www.irishevs.com |publisher=IrishEVs}}</ref>