Editing Meat (section)

===Psychology===

{{main|Psychology of eating meat}}

Research in [[applied psychology]] has investigated meat eating in relation to [[morality]], [[emotion]]s, [[cognition]], and personality.<ref name=Loughnan2014>{{cite journal |last1=Loughnan |first1=Steve |last2=Bastian |first2=Brock |last3=Haslam |first3=Nick |title=The Psychology of Eating Animals |journal=Current Directions in Psychological Science |year=2014 |volume=23 |issue=2 |pages=104–108 |doi=10.1177/0963721414525781 |s2cid=145339463 |url=https://foodethics.univie.ac.at/fileadmin/user_upload/inst_ethik_wiss_dialog/Loughnan__S._2014_And_Bastian._..The_Psychology_of_Eating_Animals._In._CURRENT_DIRECTIONS_IN_PSYCHOLOGICAL_SCIENCE.pdf |access-date=August 6, 2015 |archive-url=https://web.archive.org/web/20180930183806/https://foodethics.univie.ac.at/fileadmin/user_upload/inst_ethik_wiss_dialog/Loughnan__S._2014_And_Bastian._..The_Psychology_of_Eating_Animals._In._CURRENT_DIRECTIONS_IN_PSYCHOLOGICAL_SCIENCE.pdf |archive-date=September 30, 2018 |url-status=live}}</ref> Psychological research suggests meat eating is correlated with [[masculinity]],<ref name=Rozin2012 >{{cite journal |last1=Rozin |first1=Paul |last2=Hormes |first2=Julia M. |last3=Faith |first3=Myles S. |last4=Wansink |first4=Brian |title=Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships |journal=Journal of Consumer Research |date=October 2012 |volume=39 |issue=3 |doi=10.1086/664970 |pages=629–43}}</ref>  and reduced [[Big Five personality traits#Openness to experience|openness to experience]].<ref name="Keller2015">{{cite journal |last1=Keller |first1=Carmen |last2=Seigrist |first2=Michael |title=Does personality influence eating styles and food choices? Direct and indirect effects |journal=Appetite |date=January 2015 |volume=84 |pages=128–138 |doi=10.1016/j.appet.2014.10.003 |pmid=25308432 |s2cid=34628674}}</ref> Research into the [[consumer psychology]] of meat is relevant both to [[meat industry]] marketing<ref name=Richardson1994>{{cite journal |last=Richardson |first=N.J. |title=Consumer Perceptions of Meat |journal=Meat Science |year=1994 |volume=36 |issue=1–2 |pages=57–65 |doi=10.1016/0309-1740(94)90033-7 |pmid=22061452 |display-authors=etal}}</ref> and to those advocating eating less meat.<ref name="Klöckner 2014">{{cite journal |last1=Zur |first1=Ifat |last2=Klöckner |first2=Christian A. |title=Individual motivations for limiting meat consumption |journal=British Food Journal |volume=116 |issue=4 |year=2014 |pages=629–42 |doi=10.1108/bfj-08-2012-0193 }}</ref><ref name="Schösler">{{cite journal |last1=Schösler |first1=Hanna |last2=Boer |first2=Joop de |last3=Boersema |first3=Jan J. |title=Can we cut out the meat of the dish? Constructing consumer-oriented pathways towards meat substitution |journal=Appetite |volume=58 |issue=1 |year=2012 |pages=39–47 |doi=10.1016/j.appet.2011.09.009 |pmid=21983048 |s2cid=10495322 |url=https://research.vu.nl/en/publications/54385240-11c1-41fd-86a4-25c10ac6f23a }}</ref>