Editing Boston Celtics (section)

====Primary uniforms====
{{multiple image
| footer = The Celtics uniforms, as worn by [[Bill Sharman]], [[Dennis Johnson]], [[Rajon Rondo]] and [[Semi Ojeleye]], have seen minimal changes since the 1950s.
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| image1 = Bill Sharman, Boston Celtics, signed.jpg
| image2 = Dennis Johnson Lipofsky.jpg
| image3 = Rajon Rondo Kyle Singler Will Bynum.jpg
| image4 = Semi Ojeleye (cropped).jpg
}}
For much of their history, the Celtics wore green uniforms on the road and white uniforms at home. The basic template of the current Celtics' uniforms was formalized in the team's early years, and along the way they made a few adjustments in the lettering and stripes.<ref>{{cite web|title=Rocking the Shamrock: Uniforms|url=https://www.bostoncelticshistory.com/collection/rocking-the-shamrock-celtics-uniforms/|publisher=HeritageWerks|website=BostonCelticsHistory.com|access-date=September 4, 2023|quote=Not many uniforms in NBA history are as classic as Boston's. The team's iconic green and white threads have remained largely unchanged since the Celtics first took the court in 1946|archive-date=March 30, 2023|archive-url=https://web.archive.org/web/20230330075326/https://www.bostoncelticshistory.com/collection/rocking-the-shamrock-celtics-uniforms/|url-status=live}}</ref>

Among the more notable changes in the uniforms were the switch from serifed to sans-serif block lettering in 1968, the addition of names in 1972, and the incorporation of the three-leaf shamrock logo in 1998. While the white uniforms remained largely intact, the green uniforms have featured either the city name (1950s–1965; 2014–present) or the team name (1965–2014).<ref>{{cite web|title=NBA LockerVision – Boston Celtics – Icon Edition – Story Guide|url=https://lockervision.nba.com/outfit/boston-celtics/icon-edition|publisher=NBA Properties, Inc.|website=LockerVision.NBA.com|access-date=January 29, 2023|quote=The Boston Celtics Icon Edition uniform mirrors the build of the Association Edition. A green base with white trim features a "Boston" jersey wordmark and a shamrock on the belt buckle. While the base of this uniform has remained unchanged over time, the wordmark on the front of the jersey has switched from "Boston" to "Celtics" and back again various times, with the current look of the uniform being settled on before the 2014–15 season.|archive-date=October 27, 2021|archive-url=https://web.archive.org/web/20211027195745/https://lockervision.nba.com/outfit/boston-celtics/icon-edition|url-status=live}}</ref>

When [[Nike, Inc.|Nike]] became the NBA's uniform provider in 2017, they decided to eliminate the "home" and "away" uniform designations. Thus the white Celtics uniforms became known as the "Association" uniforms while the green uniforms became the "Icon" uniforms. Both sets are now used regardless of home and road games.<ref name="CelticsShowcaseNike" />

In January 2017, the Celtics signed a multi-year deal with [[General Electric]] where they became the "exclusive Data and Analytics partner" for the team. As part of the deal, GE agreed to pay the Celtics more than $7 million per year<ref>{{cite news|last=Sutherland|first=Brooke|title=GE's Nickel-and-Diming Included a Payroll Switch|url=https://www.bloomberg.com/gadfly/articles/2018-03-22/ge-s-nickel-and-diming-included-a-payroll-switch|work=[[Bloomberg News]]|date=March 22, 2018|access-date=March 23, 2018|archive-date=March 23, 2018|archive-url=https://web.archive.org/web/20180323033513/https://www.bloomberg.com/gadfly/articles/2018-03-22/ge-s-nickel-and-diming-included-a-payroll-switch|url-status=live}}</ref> to have the uniforms with a GE logo prominently placed on the left shoulder of jerseys in green and white. This was the first time a corporate logo were placed on the game uniforms.<ref name="CelticsGE">{{cite press release|title=Celtics, GE Announce Multi-Year Partnership|url=http://www.nba.com/celtics/news/pressrelease/celtics-ge-announce-multiyear-partnership|publisher=NBA Media Ventures, LLC|website=Celtics.com|date=January 25, 2017|access-date=December 17, 2017|archive-date=December 3, 2017|archive-url=https://web.archive.org/web/20171203110527/http://www.nba.com/celtics/news/pressrelease/celtics-ge-announce-multiyear-partnership|url-status=live}}</ref><ref>{{cite news|last=Martin|first=Dylan|title=GE Just Struck a Major Partnership with the Celtics|url=http://bostinno.streetwise.co/2017/01/25/ge-signs-major-deal-with-boston-celtics-new-jersey-with-ge-logo/|work=[[BostInno]]|date=January 25, 2017|access-date=January 26, 2017|archive-date=January 25, 2017|archive-url=https://web.archive.org/web/20170125195819/http://bostinno.streetwise.co/2017/01/25/ge-signs-major-deal-with-boston-celtics-new-jersey-with-ge-logo/|url-status=live}}</ref> Along with the GE logo, the Nike logo now emblazons the right shoulder of the Celtics' uniforms.

In November 2020, the Celtics signed a multi-year deal with [[Vistaprint]] who became the main jersey sponsor of the team.<ref>{{cite press release|last=George|first=Kyle|title=Vistaprint and the Celtics Announce New Multi-Year Partnership|url=https://www.nba.com/celtics/news/pressrelease/vistaprint-and-celtics-announce-new-multi-year-partnership|publisher=NBA Media Ventures, LLC|website=Celtics.com|date=November 17, 2020|access-date=December 25, 2020|archive-date=January 12, 2021|archive-url=https://web.archive.org/web/20210112184810/https://www.nba.com/celtics/news/pressrelease/vistaprint-and-celtics-announce-new-multi-year-partnership|url-status=live}}</ref> In July 2024, [[Amica Mutual Insurance]] signed on as the team's jersey sponsor.<ref name="CelticsAmica" />