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==Popular culture== {{Main|2010s in culture}}{{Cleanup gallery|date=July 2023}}<gallery widths="190" perrow="5"> File:Unicorn Silly Bandz Macro July 09, 2010.jpg|[[Silly Bandz]], a piece of pop culture and fashion wear in the early 2010s. They were often traded and worn by school children. File:Nancy Scarrow, longtime Queen of UFV Halloween, as a minion (15490955179).jpg|[[Walt Disney Animation Studios|Disney]], [[Pixar]], and [[Illumination (company)|Illumination]] led CGI films during the decade, making some of the highest-grossing movies of all time like ''[[Toy Story 3]]'', ''[[Frozen (2013 film)|Frozen]]'', ''[[Incredibles 2]]'' and ''[[Despicable Me (film)|Despicable Me]]''. Other studios released CGI films like ''[[The Lego Movie]]'' and ''[[Spider-Man: Into the Spider-Verse]]''. File:Paley Center for Media - Big Bang Theory (6926334476).jpg|''[[The Big Bang Theory]]'', which was popular in the 2010s, became the top sitcom throughout its airing on [[CBS]]. The show featured numerous pop-culture figures from science and tech, including [[Bill Gates]], [[Buzz Aldrin]], and [[Elon Musk]]. File:Child with spinner (34074347651).jpg|A young child spinning a [[fidget spinner]], one of the most popular toys of the decade from spring and summer of 2017, joining novelty toys of the 2010s such as the [[Fidget Cube|fidget cube]]. File:Nintendo-3DS-AquaOpen.png|The [[Nintendo 3DS]], a portable 3D gaming device that contained glasses-free 3D and was released during the height of the 3D fad in the 2010s. Its flagship title was ''[[Super Mario 3D Land]]''. File:Apple iPhone 5c (15028870216).jpg|[[Smartphone]]s and [[tablet computers|tablet]]s started to replace flip-phones and become mainstream. They could be used to play games, make telephone calls, download music, and check the Internet. The [[iPad]] was first introduced in 2010 by [[Steve Jobs]], who later died in 2011. File:Wii-Mini-Console-Set-H.jpg|The [[Wii]] (Wii Mini c. 2013 pictured) was a popular gaming console in the 2010s which influenced the Microsoft Kinect and PlayStation Move. One of the most critically acclaimed games of the decade, ''[[Super Mario Galaxy 2]]'', released on the Wii. File:Social media.png|A cultural shift was that social media heavily took over. For really the first time in history, [[President of the United States|US presidents]] like [[Barack Obama]] and [[Donald Trump]] could communicate directly to citizens via applications like [[Facebook]], [[Twitter]] and [[Instagram]]. File:Red self-balancing two-wheeled board with a person standing on it.png|A [[self-balancing scooter]]. These devices (also named hoverboards at the time) attracted much attention and curiosity around 2015 on the Internet from appearing on shows such as ''[[The Tonight Show Starring Jimmy Fallon|Jimmy Fallon]]'' and ''[[Conan (talk show)|Conan]]''. File:Bruno Mars portrait.jpg|[[Fedora hats]] were popular at the beginning of the 2010s, worn here by [[Bruno Mars]] in 2011, singer of "[[Uptown Funk]]" (the Billboard Hot 100's #1 song of the 2010s). File:Pokémon Go Minnesota Valley National Wildlife Refuge.jpg|A public stop or "Pokéstop" for the game ''[[Pokémon Go]]''. The game made use of AR, or [[augmented reality]], and became huge in the summer of 2016. File:Kent Logsdon uses a virtual reality headset, 2018.jpg|Two men using cell phones placed inside [[Virtual reality|VR]] headsets in 2018. The same year Steven Spielberg's ''[[Ready Player One (film)|Ready Player One]]'' released, which featured [[HTC Vive|Vive Virtual Reality]] headsets and helped advance [[motion capture]]. File:PS4-Console-wDS4.png|The [[eighth generation of video game consoles]] like [[PlayStation 4]] (pictured), [[Xbox One]], and [[Nintendo Switch]] were released in 2013 and 2017. These systems popularized games like ''[[The Last of Us]]'', ''[[The Legend of Zelda: Breath of the Wild]]'', ''[[Super Mario Odyssey]]'', ''[[Mario Kart 8]]'', ''[[Minecraft]]'' and ''[[Grand Theft Auto V]]''. File:HS-TXQ (30328494464).jpg|Cartoons like ''[[Adventure Time]]'', ''[[Regular Show]]'', ''[[Gravity Falls]]'', ''[[Steven Universe]]'', ''[[The Amazing World of Gumball]]'', ''[[PAW Patrol]]'', ''[[The Loud House]]'' and ''[[My Little Pony: Friendship Is Magic]]'' were among some of the most popular TV shows of the 2010s. File:Juul flavour multipack (cropped).jpg|In the late 2010s, [[vaping]] became popular. Fruit-flavored vape cartridges could be purchased as well, and became highly controversial. It is still very bad for human health. File:Vaporwave for China.jpg|[[Vaporwave]] was a 2010s music genre that attracted attention. [[Lofi hip-hop]] was also new and grew a following. ''[[Floral Shoppe]]'' and [[Lofi Girl]] helped define these genres of the 2010s. File:Synthwave.svg|[[Synthwave]] was another music genre that achieved mainstream popularity during the 2010s, having been used in numerous popular films, TV shows and video games of the decade. It was inspired by the music and aesthetics of the 1980s. File:Do the Dab.jpg|A group of teens [[dabbing]], a popular fad and gesture of the youth around 2015–2016. Dabbing was the most prominent dance trend of the 2010s, which joined such dances as [[Floss (dance)|Flossing]] and the [[Harlem Shake (meme)|Harlem Shake]]. File:Emoji group.jpg|A group of [[emoji]]s. The 2010s saw the first usage of modern emoticons or "emojis" which were often on the operating systems of phones and computers. File:ITunes Gift Cards US.jpg|With the infancy of mobile gaming stores in the early 2010s, apps like ''[[Doodle Jump]]'', ''[[Angry Birds]]'' and ''[[Cut the Rope]]'' became hits, with the success of apps like ''[[Smash Hit]]'' and ''[[Pokémon Go]]'' coming later on. File:Cj Jeff.jpg|The [[Electronic dance music|EDM]] scene obtained commercial success as seen with songs like "[[Party Rock Anthem]]" by [[LMFAO]]. The early 2010s had a unique party culture that was inspired by EDM. File:Mitksi (46927283182).jpg|In the 2010s indie artists gained much wider traction online. A few popular indie artists of the decade included talents such as [[Mitski]] (pictured), [[Gotye]], [[Mac DeMarco]], [[Tame Impala]], and [[Foster the People]]. File:Rio 2016 Wrestling 139505251057109418387484.jpg|Five [[Olympic Games]] were held in the 2010s: [[2010 Winter Olympics|Vancouver in 2010]], [[2012 Summer Olympics|London in 2012]], [[2014 Winter Olympics|Sochi in 2014]], [[2016 Summer Olympics|Rio de Janeiro in 2016]] and [[2018 Winter Olympics|Pyeongchang in 2018]]. File:Katy Perry - Super Bowl XLIX Halftime 02.jpg|[[Dance-pop]] is one of the musical genres that was dominant during the 2010s. It's performed by songsters such as [[Katy Perry]]. </gallery> ===Fashion=== {{main|2010s in fashion}} {{Unreferenced section|date=July 2023}} [[File:Lady Gaga The Edge of Glory GMA2 (cropped).jpg|thumb|upright|[[Lady Gaga]] was a fashion icon of the era]] Fashion of the 2010s became slimmer-fit and slightly more formal compared to previous decades. In addition, people's handheld devices such as cellphones (and their colorful cases), [[selfie sticks]] (for a brief period during the middle of the decade), tech-like [[Beats headphones]], [[smart watches]], wired and by the end of the decade [[wireless headphones|wireless]] [[ear buds]], as well as handheld gaming systems became more prevalent personal items. The decade was also defined by new [[Hipster (contemporary subculture)|hipster]] fashion (hipster styles were marked by the wearing of knit beanies, checkered shirts, and clothes from thrift stores; as well as hobbies like horticulture, photography, and specialty coffee) [[athleisure]], and a revival of [[1930–1945 in Western fashion|austerity-era]] and other nostalgic alternative fashion trends (such as [[1980s in fashion|1980s]]-style [[neon]] streetwear in the first part of the decade, and unisex [[1990s in fashion|1990s]]-style elements influenced by [[grunge]]). In 2018, a subculture of "[[e-kid]]s" came into existence, whom took their style from Japanese street fashion, cosplay, skater aesthetic, and other pieces of pop culture. In contrast to the colorful subculture of "e-kids" later in the decade, the early 2010s saw the [[Emo revival]]. In the United States, political fashion became a genre of fashion starting around 2016, as people wore hats like [[Make America Great Again|MAGA hats]] (popularized by political outsider, prior TV-star and businessman President [[Donald Trump]]), as well as the [[Pussyhat]]. These two pieces of fashion wear would be popularized in the 2010s in popular culture on television and further, but would become controversial in their own right. The decade sparked many smaller fashion movements, notable examples including [[Cottagecore]] and [[Normcore]] (a notable icon of Normcore in the 2010s was Steve Jobs, whom represented the decade's casual clothing). Fad toys and accessories like the [[Fidget spinner]], [[Silly Bandz]], and [[Shutter shades]] each had waves of popularity among youth throughout the decade. [[Funko Pops]] were a collectible fad during the 2010s. ===Internet=== [[Internet]] users grew from covering 29% to 54% of the world population.<ref>{{Cite web |title=Share of the population using the Internet |url=https://ourworldindata.org/grapher/share-of-individuals-using-the-internet |access-date=2023-01-09 |website=Our World in Data}}</ref> Over the course of the 2010s, [[Baidu]], [[Twitter]] and [[Instagram]] emerged to become among the top 10 most visited websites (becoming the 4th, 6th and 8th most popular websites by the end of the decade), while [[Wikipedia]] went the 9th to 5th most popular website, almost sextupling its monthly visits (from 1 to 5.7 billion). Meanwhile, [[Yahoo!|Yahoo]] significantly declined in popularity, descending from being the 1st to 9th most popular site, with monthly visits declining by two-thirds (going from 11.6 to 3.9 billion). [[Google]], [[Facebook]], [[YouTube]] and [[Yandex Search|Yandex]] maintained relatively consistent popularity and remained within the top 10 throughout the decade.<ref>{{Cite web |last=Eagle |first=James |date=2022-09-09 |title=Animation: The Most Popular Websites by Web Traffic (1993–2022) |url=https://www.visualcapitalist.com/cp/most-popular-websites-by-web-traffic/ |access-date=2023-01-09 |website=Visual Capitalist}}</ref> In 2015, [[Discord]], one of the largest instant messaging social platforms was launched.<ref>{{cite web|url=https://hackernoon.com/how-discord-became-the-most-successful-us-consumer-app-in-the-last-5-years-gw8q3zai|title=How Discord Became the Most Successful US Consumer App in the Last 5 Years|website=[[HackerNoon]]|date=27 May 2020}}</ref> ===Film=== {{main|2010s in film}} In January 2010, [[James Cameron]]'s ''[[Avatar (2009 film)|Avatar]]'' surpassed $1 billion in sales, becoming the first movie of the decade to do so, and surpassed $2 billion in sales by February 2010. The following year, ''[[Harry Potter and the Deathly Hallows – Part 2]]'' became one of the fastest grossing films of all time, and became the highest-grossing film of 2011. 2019's ''[[Joker (2019 film)|Joker]]'' became the first R rated movie to gross over $1 billion and cemented itself in popular culture by making the "[[Joker Stairs]]" a famous tourist destination in [[New York City]] at the end of the decade. [[Motion capture]] grew in terms of its realism and reach, and was seen in movies like [[Steven Spielberg]]'s ''[[Ready Player One (film)|Ready Player One]]'', ''[[Pirates of the Caribbean]]'', ''[[The Avengers (2012 film)|The Avengers]]'', and ''[[The Hobbit: An Unexpected Journey]]''.<ref>{{Cite web |last=Parisi |first=Paula |date=21 February 2019 |title='Ready Player One' Juxtaposes Real, Virtual Via VFX From Three Shops |url=https://variety.com/2019/artisans/production/spielberg-ready-player-one-vfx-1203144265/ |access-date=8 December 2020 |website=Variety}}</ref> ==== Superhero films and franchises ==== {{Unreferenced section|date=April 2024}} [[Superhero film]]s became box office leaders, especially with the start of The Infinity Saga of the [[Marvel Cinematic Universe]] in 2008 with movies such as the ''Avengers'' franchise.<ref>{{Cite web |last=published |first=Sarah El-Mahmoud |date=2024-09-01 |title=I Went To Marvel Studios' Infinity Saga Concert Experience With 15,000 Fans And The Show Made Me Lose My Mind For 7 Epic Reasons |url=https://www.cinemablend.com/superheroes/marvel-cinematic-universe/marvel-studios-infinity-saga-concert-experience-15000-fans-7-epic-reasons-iron-man-tom-holland-fantastic-4-avengers |access-date=2025-05-08 |website=Cinemablend |language=en}}</ref> Marvel's main competitor, [[DC Extended Universe]] also began to produce superhero films starting in 2013, with films such as ''[[Justice League (film)|Justice League]]'' releasing in 2017. Non-[[shared universe]] superhero films were also successful with the release of ''[[The Dark Knight Rises]]'' in addition to animated films such as ''[[Incredibles 2]], [[Spider-Man: Into the Spider-Verse]], [[The Lego Batman Movie]], [[The SpongeBob Movie: Sponge Out of Water]]'', and many others. ==== Other prominent franchises ==== {{Unreferenced section|date=April 2024}} The [[Epic film|epic]] [[Space opera|space-opera]] franchise [[Star Wars]] saw a resurgence throughout its decade with [[Star Wars sequel trilogy|the third trilogy]] aka the sequel trilogy of the franchise and the final act of the "[[List of Star Wars films#Skywalker saga|Skywalker Saga]]". These films include ''[[Star Wars: The Force Awakens]]'', ''[[Star Wars: The Last Jedi]]'', and ''[[Star Wars: The Rise of Skywalker]]'' with all of them raking in over $4 billion with the first movie became the 3rd highest-grossing film of all time at its release. The [[science fiction]] [[Universal Pictures|Universal]] franchise ''[[Jurassic Park]]'' also saw a resurgence and popularity with the release of ''[[Jurassic World]]'' and ''[[Jurassic World: Fallen Kingdom]].'' Both of these films each garnered over $1 billion in revenue with the first film became the 3rd highest-grossing film of all time and the second film became the 12th highest-grossing film of all time. Critical reception of the first movie was positive while the second movie had mixed reviews from critics and negative reviews from fans. The [[Action film|action]] racing [[Heist film|heist]] [[Spy fiction|spy]] franchise ''[[Fast & Furious|The Fast and the Furious]]'' continued on from the 2000s and became commercially successful in the 2010s becoming one of Universal's biggest franchises besides ''Jurassic Park'' and was the [[List of highest-grossing films#Highest-grossing franchises and film series|eighth highest-grossing film series]]. Films include ''[[Fast Five]], [[Fast & Furious 6]], [[Furious 7]],'' and ''[[The Fate of the Furious]].'' ==== Other films and genres ==== The [[Horror film|horror]] film ''[[It (2017 film)|It]]'', which was based on the [[It (novel)|novel of the same name]] by [[Stephen King]], became the [[List of highest-grossing horror films|highest-grossing horror film of all time]].<ref>{{Cite news |date=25 April 2012 |title=Pixar's Brave to debut new Dolby Atmos sound system |work=BBC News |url=https://www.bbc.com/news/technology-17840821 |access-date=8 December 2020}}</ref> 2018 saw the acclaimed ''Halloween'' sequel, ''[[Halloween (2018 film)|Halloween]]'', the 11th installment of the [[Halloween (franchise)|Halloween franchise]] and sequel to the first film, ''[[Halloween (1978 film)|Halloween]]''. [[Walt Disney Animation Studios|Disney]], [[Pixar]], [[DreamWorks Animation|DreamWorks]], [[Illumination (company)|Illumination]], and [[Sony Pictures Animation]] have dominated the [[animated films]] market and have also gained popularity in this decade. The highest-grossing and critically successful franchises included ''[[Toy Story (franchise)|Toy Story]]'', ''[[Frozen (franchise)|Frozen]]'', ''[[How to Train Your Dragon]]'', ''[[The Lego Movie (franchise)|The Lego Movie]]'', and ''[[Despicable Me]]''. Other critically and commercially successful films released in this decade included ''[[The Illusionist (2010 film)|The Illusionist]]'', ''[[Loving Vincent]]'', ''[[Spider-Man: Into the Spider-Verse]]'', ''[[Inside Out (2015 film)|Inside Out]]'', ''[[Klaus (film)|Klaus]]'', ''[[ParaNorman]]'', ''[[Moana (2016 film)|Moana]]'', ''[[Hair Love]]'', ''[[Kubo and the Two Strings]]'', ''[[Coco (2017 film)|Coco]]'', ''[[Paperman]]'', ''[[In a Heartbeat (film)|In a Heartbeat]]'', ''[[Big Hero 6 (film)|Big Hero 6]]'', ''[[Brave (2012 film)|Brave]]'', ''[[Planes: Fire & Rescue|Planes: Fire and Rescue]]'', ''[[My Life as a Courgette]]'', ''[[The Red Turtle]]'', ''[[Shaun the Sheep Movie]]'', ''[[Isle of Dogs]]'', ''[[Song of the Sea]]'', and ''[[Ernest & Celestine]]''. The 2010s saw the release of many [[List of remakes and adaptations of Disney animated films|Disney live-action remakes]] based on Disney animated movies: ''[[Alice in Wonderland (2010 film)|Alice in Wonderland]]'' and its sequel ''[[Alice Through the Looking Glass (2016 film)|Alice Through the Looking Glass]], [[The Sorcerer's Apprentice (2010 film)|The Sorcerer's Apprentice]], [[Maleficent (film)|Maleficent]]'' and its sequel ''[[Maleficent: Mistress of Evil]], [[Lady and the Tramp (2019 film)|Lady and the Tramp]], [[Christopher Robin (film)|Christopher Robin]], [[Dumbo (2019 film)|Dumbo]], [[The Jungle Book (2016 film)|The Jungle Book]], [[Cinderella (2015 American film)|Cinderella]], [[Beauty and the Beast (2017 film)|Beauty and the Beast]], [[Aladdin (2019 film)|Aladdin]], and [[The Lion King (2019 film)|The Lion King]].'' Many of these movies were met with mixed reviews from critics and audiences but were financially successful at the box office, especially ''The Lion King'' which grossed over $1.6 billion and became the [[List of highest-grossing films#Highest-grossing films|7th-highest-grossing film of all time]] as well as the [[2019 in film#Highest-grossing films|2nd-highest-grossing film of 2019]]. Disney also produced many live action films based on their theme park attractions and on other existing IP. This included movies like ''[[Tomorrowland (film)|Tomorrowland]]'', ''[[A Wrinkle in Time (2018 film)|A Wrinkle In Time]]'', ''[[Into the Woods (film)|Into The Woods]]'', ''[[John Carter (film)|John Carter]]'', [[The Sorcerer's Apprentice (2010 film)|''The Sorcerer's Apprentice'']] and [[The Lone Ranger (2013 film)|The Lone Ranger]]. Most of these films received mixed responses from critics audiences and were generally unsuccessful at the box office, though in retrospect some of these films (particularly ''Tomorrowland'') have come to be viewed as "cult classics" or "emerging cult classics". Biographical movies about scientists, such ''[[The Theory of Everything (2014 film)|The Theory of Everything]]'', ''[[The Imitation Game]]'' and ''[[Hidden Figures]],'' received much critical and commercial success throughout the decade. ==== Acclaimed movies ==== The decade also saw many popular and critically acclaimed theatrical releases of varying genres, such as ''[[The Social Network]]'', ''[[Her (2013 film)|Her]]'', ''[[12 Years a Slave (film)|12 Years a Slave]]'', ''[[Boyhood (2014 film)|Boyhood]]'', ''[[Me and Earl and the Dying Girl (film)|Me and Earl and the Dying Girl]]'', ''[[The Edge of Seventeen]]'', ''[[The Fault in Our Stars (film)|The Fault in Our Stars]]'', ''[[The Wolf of Wall Street (2013 film)|The Wolf of Wall Street]]'', ''[[The Artist (film)|The Artist]]'', ''[[The Perks of Being a Wallflower (film)|The Perks of Being a Wallflower]]'', ''[[The Grand Budapest Hotel]]'', ''[[Easy A]]'', ''[[Rust and Bone]]'', ''[[Two Days, One Night]]'', ''[[Whiplash (2014 film)|Whiplash]]'', ''[[21 Jump Street (film)|21 Jump Street]]'', ''[[Eighth Grade (film)|Eighth Grade]]'', ''[[Steve Jobs (film)|Steve Jobs]]'', ''[[Paddington (film)|Paddington]]'' and its sequel ''[[Paddington 2]]'', ''[[Lady Bird (film)|Lady Bird]]'', ''[[La La Land]]'', ''[[Green Book (film)|Green Book]]'', ''[[Get Out]]'', ''[[Parasite (2019 film)|Parasite]]'', ''[[Love, Simon]]'', ''[[Once Upon a Time in Hollywood]]'', and ''[[Uncut Gems]]''. The critically acclaimed movies of the 2010s mentioned above set new precedents. Movies like ''[[Boyhood (2014 film)|Boyhood]]'' (2014) were filmed over the span of a decade in real time to show the growth and childhood of a young boy, and ''[[Uncut Gems]]'' (2019) brought [[Adam Sandler]] back to a wide screen release and was critically acclaimed, while teenage movies like ''[[The Edge of Seventeen]]'' (2016), ''[[Me and Earl and the Dying Girl (film)|Me and Earl and the Dying Girl]]'' (2015), ''[[The Fault in Our Stars (film)|The Fault in Our Stars]]'' (2014), and ''[[The Perks of Being a Wallflower (film)|The Perks of Being a Wallflower]]'' (2012) gained large popularity. ''[[Her (2013 film)|Her]]'' (2013) became [[Spike Jonze]]'s highest-grossing and most critically acclaimed movie, noted for its filming locations and art direction, ''[[Two Days, One Night]]'' (2014) became the [[Dardenne brothers]]' highest-grossing film<ref>{{Cite web |title=Two Days, One Night |url=https://mspfilm.org/films-and-events/two-days-one-night/ |access-date=26 May 2023 |website=MSP Film Society |archive-date=22 March 2023 |archive-url=https://web.archive.org/web/20230322054148/https://mspfilm.org/films-and-events/two-days-one-night/ |url-status=live }}</ref> and the first to receive an Oscar nomination,<ref>{{Cite web |last=Gilman |first=Sean |date=6 February 2015 |title=Two Days, One Night (Jean-Pierre & Luc Dardenne, 2014) |url=https://seattlescreenscene.com/2015/02/06/two-days-one-night-jean-pierre-luc-dardenne-2014/ |website=Seattle Screen Scene}}</ref> with [[Marion Cotillard]] becoming the first actor to be nominated for an Oscar for a Belgian film.<ref>{{Cite web |date=18 October 2018 |title=Oscars: 40 Foreign-Language Performances That Competed at the Academy Awards {{!}} Marion Cotillard, "Two Days, One Night" (2014) |url=https://www.indiewire.com/gallery/oscars-40-foreign-language-performances-that-competed-at-the-academy-awards/one-night-two-days-2014/ |website=[[IndieWire]] |quote=Cotillard’s nomination made her the first actor or actress in a Belgian film to compete for the Oscar. |access-date=27 May 2023 |archive-date=27 May 2023 |archive-url=https://web.archive.org/web/20230527080100/https://www.indiewire.com/gallery/oscars-40-foreign-language-performances-that-competed-at-the-academy-awards/one-night-two-days-2014/ |url-status=live}}</ref> ''[[Parasite (2019 film)|Parasite]]'' (2019) became the first foreign film to win best picture, and movies like ''[[Ready Player One (film)|Ready Player One]]'' (2018) helped advance motion capture technologies (winning two Outstanding Achievement Awards from the Visuals Effects Society and a Saturn Award for Best Science Fiction Film), in addition to becoming one of Spielberg's highest-grossing films. <!--{| class="wikitable" ! style="width:9%"| Year ! style="width:9%"| 2010 |- | rowspan=2| '''Highest grossing by release year''' | |- | |- |'''Academy Award for Best Picture winners''' | |}--> <!--===Television===--> <!--Avoid favouritism by not mentioning specific TV shows. Keep in mind that this subsection is merely a summary and not an advertising a television show or place to list your favourite television shows. This is mostly for long-term, observed trends and styles.--> <!--{{Main|2010s in television}}--> <!--'''Award winners''' {| class="wikitable" ! style="width:9%"| Award ! style="width:9%"| 2010 |- | '''Primetime Emmy Award for Outstanding Drama Series''' | |- | '''Primetime Emmy Award for Outstanding Comedy Series''' | |}--> ===Television=== {{main|2010s in television}} The 2010s decade is often said to be a part of the [[Golden Age of Television (2000s–present)|Golden Age of Television]], due to the widespread quality of multiple shows, as well as advancements in technology leading to streaming, cable television, and online outlets bringing this quality and quantity of programming. [[Cable television|Cable providers]] saw a decline in subscriber numbers as [[cord-cutting]] viewers switched to lower-cost [[online streaming]] services such as [[Netflix]], [[Amazon Prime Video|Amazon Prime]], and [[Hulu]].<ref>{{Cite web |last=Spangler |first=Todd |date=19 February 2020 |title=Traditional Pay-TV Operators Lost Record 6 Million Subscribers in 2019 as Cord-Cutting Picks Up Speed |url=https://variety.com/2020/biz/news/cable-satellite-tv-2019-cord-cutting-6-million-1203507695/ |access-date=8 December 2020 |website=Variety}}</ref> On cable television, as well as streaming services, a variety of shows gained popularity. ==== Live-action TV ==== The comedy sitcom ''[[The Big Bang Theory]]'' ran for the entirety of the decade, and was the number-one television sitcom for all of its airing prior to its finale in 2019. Other sitcoms like ''[[Curb Your Enthusiasm]]'', ''[[Will & Grace (season 9)|Will & Grace]]'', ''[[The Office (American TV series)|The Office]]'', ''[[Scrubs (season 9)|Scrubs: Med School]]'', and Netflix's ''[[Trailer Park Boys]]'' and its ''Out Of The Park: USA'' and ''Out Of The Park: Europe'' specials were popular in the 2010s. ''[[How I Met Your Mother]]'' (narrated by [[Bob Saget]]) gained controversy for its 2014 finale, "[[Last Forever]]", which sparked an alternate finale to be created for the show, a television-first. Cult shows like the dark comedy sitcom ''[[It's Always Sunny in Philadelphia]]'' carried its popularity from the 2000s and lasted through the entirety of the 2010s. CBS's ''[[Two Broke Girls]]'' began its run in 2011 (ending in 2017), its [[2 Broke Girls (season 1)|pilot]] being the highest watched on the network in a decade. In 2011, [[Charlie Sheen]] was fired from ''[[Two and a Half Men]]'', who made his last appearance in the show in [[Two and a Half Men (season 8)|Season 8]] during February 2011. Sheen's 2011 outbursts and firing from the show were highly publicized.<ref>{{Cite web |last=Fitzgerald |first=Toni |date=17 May 2019 |title=How Do 'The Big Bang Theory' Series Finale Ratings Rank All Time? |url=https://www.forbes.com/sites/tonifitzgerald/2019/05/17/how-does-the-big-bang-theory-series-finale-ratings-rank-all-time/ |access-date=8 December 2020 |website=Forbes}}</ref> Indian sitcom ''[[Taarak Mehta Ka Ooltah Chashmah]]'' became the world's longest-running sitcom, with over 2,500 episodes,<ref>{{Cite web |title=Longest-running sitcom (by episode count) |url=https://www.guinnessworldrecords.com/world-records/90109-longest-running-sitcom-by-episode-count |website=Guinness World Records |date=2 July 2022}}</ref><ref>{{Cite web |title=Taarak Mehta Ka Ooltah Chashmah set to clock 3000 'happysodes';making it 'world's longest running daily family comedy show' |url=https://mumbaimirror.indiatimes.com/entertainment/tv/taarak-mehta-ka-ooltah-chashmah-set-to-clock-3000-happysodes-asit-kumarr-modi-thanks-team-for-making-it-worlds-longest-running-daily-family-comedy-show/articleshow/78254167.cms |website=Mumbai Mirror}}</ref> Dramas like ''[[Breaking Bad]]'' (2008–2013), ''[[The Walking Dead (TV series)|The Walking Dead]]'' (2010–2022), ''[[Game of Thrones]]'' (2011–2019) and the ''Breaking Bad'' [[Spin-off (media)|spin-off]] ''[[Better Call Saul]]'' (2015–2022) became some of the most popular American television series of all time. ''[[Stranger Things]]'' gained a massive following during the decade among teen and youth, and 2019's ''[[Stranger Things (season 3)|Stranger Things 3]]'' gained even more recognition for the character of [[Robin Buckley]], who was popularized online. Science fiction television gained a renewed sense of interest, thanks in part to ''[[Black Mirror]]'' was popularized on Netflix after being broadcast on British television. A new era of family television and tween television existed in the 2010s, sitcoms of which were mainly spearheaded by [[Disney]] and Nickelodeon, but also appeared on cable channels such as ABC (''[[The Middle (TV series)|The Middle]]'' on ABC for example) and on streaming services like Netflix. Shows such as Nickelodeon's ''[[iCarly]]'' and ''[[Victorious]]'', and Disney's ''[[Girl Meets World]]'' were notable examples of popular shows among tween and youth throughout the 2010s. The short-lived 2018 [[Roseanne#Revival|revival]] of ''[[Roseanne]]'' (a family sitcom on ABC) gained attention for the firing of its main star [[Roseanne Barr]] and her outbursts. ==== Reality television ==== {{Unreferenced section|date=April 2024}} [[Reality television]] grew an increased following during the decade. ''[[Kitchen Nightmares]], [[Hell's Kitchen (British TV series)|Hell's Kitchen (UK)]],'' and ''[[Hotel Hell]]'' gained popularity on cable television, as well as getting millions of views on YouTube, making [[Gordon Ramsay]] a prominent celebrity chef. ''[[America's Got Talent]]'' drew in viewers when radio personality [[Howard Stern]] announced his joining of the show in late 2011, staying as host until 2015. Meanwhile, popular reality programming on ABC included ''[[What Would You Do? (2008 TV program)|What Would You Do?]]'', ''[[Shark Tank]]'' and ''[[The Bachelor (American season 22)|The Bachelor]]''. Corinne Olympios also gained recognition on the 2017 season of ''The Bachelor'' for her behavior on set. ''[[American Idol]]'' remained popular into the beginning of the decade, as did ''[[The Voice (franchise)|The Voice]]''. ''[[Impractical Jokers]]'' flourished throughout the 2010s, gaining exposure on YouTube and elsewhere. [[TMZ]] became a popular television show and news source in the 2010s on cable television and YouTube respectively. A genre of pawn shows emerged like ''[[Pawn Stars]]'' and ''[[Hardcore Pawn]]''. ''[[The Apprentice (American TV series)|The Apprentice]]'' was a reality television show that starred media personality and businessman [[Donald Trump]] as host until 2015, at which time he resigned as host. Trump would use the success he gained on ''The Apprentice'' to run for President of the United States; which he was elected to in 2016. Additionally, programs such as ''The Celebrity Apprentice'', Comedy Central's ''The Roast Of Donald Trump'', and Donald Trump's November 2015 hosting of ''[[Saturday Night Live]]'', would send the reality TV star and businessman into the spotlight to help win the U.S. presidency. Governor in the early 2010s and movie star [[Arnold Schwarzenegger]] took Trump's place on ''The Celebrity Apprentice''. ==== Animation ==== {{Unreferenced section|date=April 2024}} Popular cartoons were dominated by [[Nickelodeon]], [[Cartoon Network]], and [[Disney Channel]] during the decade. Popular cartoons of the 2010s included the likes of ''[[Adventure Time]]'', ''[[The Loud House]]'', ''[[Regular Show]]'', ''[[Steven Universe]]'', ''[[Star vs. the Forces of Evil]]'', ''[[Gravity Falls]]'', ''[[Miraculous: Tales of Ladybug & Cat Noir]]'', ''[[Teenage Mutant Ninja Turtles (2012 TV series)|Teenage Mutant Ninja Turtles]]'', ''[[Over the Garden Wall]]'', ''[[The Amazing World of Gumball]]'', ''[[Big City Greens]], [[Lego Ninjago]]'' and ''[[My Little Pony: Friendship Is Magic]]'' (which, under its G4 status, became a pop culture phenomenon in its own right, thanks to its controversial, but loyal cult following known as "[[My Little Pony: Friendship Is Magic fandom|Bronies]]" who peaked in 2012–2015), along with long-running cartoons ''[[SpongeBob SquarePants]]'', ''[[Phineas and Ferb]]'', and ''[[Arthur (TV series)|Arthur]]''. ''SpongeBob'' also made headlines for the petition and attempts to get "Sweet Victory" played at the 2019 Super Bowl after the [[Stephen Hillenburg#Illness and death|passing]] of its series creator [[Stephen Hillenburg]]. Nickelodeon brought back three classic [[Nicktoons]]; ''[[Hey Arnold!: The Jungle Movie|Hey Arnold!]]'', ''[[Rocko's Modern Life: Static Cling|Rocko's Modern Life]]'' (which was themed around late 2010s culture), and ''[[Invader Zim: Enter the Florpus|Invader Zim]]'' near the end of the decade, turning them into reboot films. [[Nick Jr.]], [[Disney Jr.|Disney Junior]] and [[PBS Kids]] led mainstream educational cartoons with many popular shows including ''[[Paw Patrol]], [[Octonauts]], [[Wild Kratts]], [[Bubble Guppies]], [[Sofia the First|Sofia The First]], [[Daniel Tiger's Neighborhood]], [[Miles from Tomorrowland|Miles From Tomorrowland]], [[Jake and the Never Land Pirates|Jake and the Neverland Pirates]], [[Team Umizoomi]], [[Dinosaur Train]],'' ''[[Chuggington]],'' [[Anime]] broadened its appeal worldwide with shows such as ''[[Attack on Titan (TV series)|Attack on Titan]]'', ''[[Akame ga Kill!]]'', ''[[Assassination Classroom]]'', ''[[Future Diary]]'', ''[[Deadman Wonderland]]'', ''[[Madoka Magica]]'', ''[[Mob Psycho 100]]'', ''[[Darling in the Franxx]]'', ''[[Dragon Ball Super]]'', ''[[Fairy Tail]]'', ''[[Gate (novel series)|Gate]]'', ''[[Black Clover]]'', ''[[Tokyo Ghoul]]'', ''[[Given (manga)|Given]]'', ''[[KonoSuba]]'', ''[[Food Wars!: Shokugeki no Soma|Food Wars!]]'', ''[[Haikyu!!]],'' ''[[Sailor Moon Crystal]]'', ''[[Seraph of the End]]'', ''[[One Piece (1999 TV series)|One Piece]]'', '' [[Overlord (novel series)|Overlord]]'', ''[[Kaguya-sama: Love Is War (TV series)|Kaguyasama: Love is War]]'', ''[[Bleach (TV series)|Bleach]]'', ''[[Hunter × Hunter (2011 TV series)|Hunter × Hunter]],'' ''[[One-Punch Man|One Punch Man]]'', ''[[Little Witch Academia]]'', ''[[Devilman Crybaby]]'', ''[[My Hero Academia (season 1)|My Hero Academia]]'', ''[[JoJo's Bizarre Adventure (TV series)|JoJo's Bizzarre Adventure]]'', ''[[Vinland Saga (TV series)|Vinland Saga]]'', ''[[Parasyte -the maxim-]]'', ''[[Re:Zero]]'' and ''[[Steins;Gate (TV series)|Steins;Gate]]'', separately Japanese reality shows like ''[[Terrace House: Boys & Girls in the City]]'' reached new and international audiences because of the use of the internet and streaming services (it was Netflix's first international release and one of their earliest international releases). As a result of anime's international popularity it has [[Anime-influenced animation|inspired]] many creators outside of Japan to create their own shows incorporating anime characteristics. Anime elements can be seen in shows like ''[[The Boondocks (2005 TV series)|The Boondocks]]''. Anime was also viewed on services of the era like [[Crunchyroll]] and [[Funimation]] . Newer adult animation grew rapidly throughout the decade with shows such as ''[[Rick and Morty]]'', ''[[F Is for Family]]'', ''[[BoJack Horseman]]'', ''[[Superjail!]]'' (continuing from the 2000s), ''[[Big Mouth (American TV series)|Big Mouth]]'', and ''[[Bob's Burgers]]'' among many others; while long-running adult animations like ''[[Family Guy]]'', ''[[Futurama]]'', ''[[South Park]]'', ''[[The Simpsons]]'', ''[[Robot Chicken]]'', and 2011's ''[[Beavis and Butt-Head]]'' revival have remained popular. ===YouTube=== {{Unreferenced section|date=July 2023}} The video streaming website YouTube became popular, especially among younger people, as memes shifted the meaning of entertainment. Memes like [[Nyan Cat]], [[Dat Boi]], "[[We Are Number One]]", [[Trollface]], [[Pepe the Frog]], [[bottle flipping]], [[Condescending Wonka]] ([[Gene Wilder]] died in 2016), emerged on YouTube; the use of YouTube and the internet also lead to new and popular vernacular like: [[PogChamp|poggers]], [[bae (word)|bae]], [[Netflix and chill]], "chillax" (a conbo of "chill" and "relax") and "on fleek". Initially (early in the decade) channels like [[Fred Figglehorn]] (FRED), [[Annoying Orange|The Annoying Orange]], [[Ray William Johnson]], [[CollegeHumor]], [[Smosh]], [[PewDiePie]] and the [[Angry Video Game Nerd]] attracted millions of views, channels and videos becoming viral on the site. The popularity of YouTubers even ended up spawning films based on popular YouTubers, including ''[[Angry Video Game Nerd: The Movie]]'' (2014), ''[[Smosh: The Movie]]'' (2015), and the [[Fred Figglehorn#Films|Fred Trilogy]] (2010–2012) starting with ''[[Fred: The Movie]]''. These YouTubers became well known through comedic skits, video game reviews, and "Let's Play" videos, as Angry Video Game Nerd reviewed games like ''Sonic The Hedgehog'' for the Xbox 360, and ''Life of Black Tiger'' for the PlayStation 4, which AVGN reviewed in a video featuring [[Gilbert Gottfried]], Smosh would upload skits like "FOOD BATTLE" and Pewdiepie would play games such as ''Five Nights at Freddy's''.<ref>{{Cite web |last=Dredge |first=Stuart |date=3 February 2016 |title=Why are YouTube stars so popular? |url=http://www.theguardian.com/technology/2016/feb/03/why-youtube-stars-popular-zoella |access-date=8 December 2020 |website=The Guardian}}</ref><ref>{{Cite web |last=Gilbert |first=Ben |title=YouTube now has over 1.8 billion users every month, within spitting distance of Facebook's 2 billion |url=https://www.businessinsider.com/youtube-user-statistics-2018-5 |access-date=8 December 2020 |website=Business Insider}}</ref> Children's content on YouTube was largely dominated by kid-made content involving kids unboxing toys and going on adventures. Many popular channels in this style included [[Ryan's World]], ToyLabTV, Extreme Toys TV and [[Vlad and Niki]]. Nerf battles were also a very popular trend on YouTube. Several new videos and series that debuted on YouTube in the 2010s and achieved popularity included ''[[Don't Hug Me I'm Scared]]'', ''[[Double Rainbow (viral video)|Double Rainbow]]'', ''[[Marcel the Shell with Shoes On (short film series)|Marcel the Shell with Shoes On]]'', ''[[Game Grumps]]'', and ''[[Critical Role]]''. Other YouTubers that constantly received views within the millions or went viral during the decade included the likes of [[Bill Wurtz|bill wurtz]] for his "history of japan" and "history of the entire world i guess" videos (and music like "and the day goes on"), [[Adande Thorne|Swoozie]], [[Etika]] (and his fanbase the "JOYCONBOYZ"), [[Fine Brothers Entertainment|REACT]], [[WatchMojo]], [[The Joe Rogan Experience]], [[Nostalgia Critic|The Nostalgia Critic]], [[Studio C]], [[Babish Culinary Universe]], [[Good Mythical Morning]], [[Cr1TiKaL|Penguinz0]], [[Vsauce]], [[CGP Grey|CGP Gray]], [[Kurzgesagt]], [[MatPat|Matpat]], [[MrBeast]], [[Scott the Woz]], [[TheOdd1sOut]], [[Domics]], and [[Jaiden Animations]] among many others. YouTube itself would even end up banning controversial content creators like [[ImJayStation]] and [[LeafyIsHere]] during the decade. YouTube would make an annual video series called ''[[YouTube Rewind]]'' where it would be a recap of each year's YouTubers, viral videos, trends, events, music and memes starting from 2010 to 2019. The 2018 and 2019 installments was heavily criticized by YouTubers, critics, and viewers alike, receiving millions of dislikes. ''Rewind'' did not return for 2020 due to the [[COVID-19 pandemic]], and YouTube announced the following year that the series would be discontinued leading to other YouTubers to make their own ''YouTube Rewind'' videos. ===Music=== {{Main|2010s in music}} {{multiple image | align = right | image1 = Lady Gaga at Joe Biden's inauguration (cropped 5).jpg | width1 = 150 | alt1 = Adele | caption1 = | image2 = Taylor Swift 2 - 2019 by Glenn Francis (cropped).jpg | width2 = 150 | alt2 = Swift | caption2 = | footer_align = center | footer = [[Lady Gaga]] (left) and [[Taylor Swift]] (right) were most famous and influential artist of 2010s }} Globalism and an increased demand for variety and personalisation in the face of [[music streaming service]]s such as [[Spotify]] and [[Apple Music]] created many new subgenres. US digital music sales topped CD sales in 2012.<ref>{{Cite web |last=Halliday |first=Josh |date=6 January 2012 |title=Digital downloads overtake physical music sales in the US for first time |url=http://www.theguardian.com/media/2012/jan/06/downloads-physical-sales-us |access-date=8 December 2020 |website=The Guardian}}</ref> [[Dance music|Dance]], [[hip-hop]], and [[pop music]] surged in the 2010s,<ref>{{Cite magazine |last=Leight |first=Elias |date=3 January 2019 |title=Hip-Hop Continued to Dominate the Music Business in 2018 |url=https://www.rollingstone.com/music/music-news/hip-hop-continued-to-dominate-the-music-business-in-2018-774422/ |access-date=8 December 2020 |magazine=Rolling Stone}}</ref> with hip-hop and [[Contemporary R&B|R&B]] surpassing [[rock music|rock]] as the biggest US music genre in 2018.<ref>{{Cite news |url=https://www.reuters.com/article/us-music-2017-idUSKBN1ET258 |title=Hip hop and R&B surpass rock as biggest U.S. music genre |newspaper=Reuters |date=4 January 2018 |via=reuters.com}}</ref> ==== Genres ==== [[Electronic dance music]] (EDM) achieved mass commercial success in the middle of the decade but fell somewhat into decline by the end.<ref>{{Cite web |last=Alvarado |first=Abel |date=30 October 2015 |title=It's a $6.2B industry but, how did EDM get so popular? |url=https://www.cnn.com/2014/12/18/world/how-did-edm-get-so-popular/index.html |access-date=8 December 2020 |website=CNN}}</ref><ref>{{Cite magazine |last=Smirke |first=Richard |date=23 May 2019 |title=Is The Party Over? EDM's Share of US Record Market Falls As DJ Earnings Slip to Five-Year Low |url=https://www.billboard.com/articles/business/8512892/edm-dance-music-share-us-recorded-music-market-share-ims-report |magazine=Billboard |access-date=8 December 2020}}</ref> The mass global appeal of EDM music (and subgenres such as [[dubstep]], [[electro house]] and [[Trap music (EDM)|trap]]) from the early-to-mid part of the decade spawned the rise in fame of DJs and digital music producers, such as [[Skrillex]], [[Tiësto]], [[Avicii]], [[Steve Aoki]], [[Deadmau5]], [[Calvin Harris]], [[Baauer]] and [[Diplo]]. [[Country music]] also saw a resurgence throughout the 2010s in the United States, with artists like [[Luke Bryan]], [[Jason Aldean]], [[Blake Shelton]], [[Carrie Underwood]], [[Eric Church]], [[Kacey Musgraves]], [[Chris Stapleton]] and [[Florida Georgia Line]] topping the charts and garnering many music industry awards. With the rise of the internet in the 2010s, [[independent music]] (or "indie music") gained a large international cult following, with successful indie bands being [[Foster the People]], [[Dr. Dog]], [[Tally Hall]], [[Florence and the Machine]], [[Beach House]], [[Alt-J]], [[Of Monsters and Men]], [[The National (band)|the National]], [[Two Door Cinema Club]], and [[M83 (band)|M83]]; as well as successful indie solo artists being [[Tame Impala]], [[Neil Cicierega]], [[St. Vincent (musician)|St. Vincent]], [[Father John Misty]], [[Ellie Goulding]], [[Feist (singer)|Feist]], [[Sufjan Stevens]], [[Lana Del Rey]], [[Justin Vernon]] and [[Lorde]]. ==== Artists ==== Music artists like [[Lady Gaga]], [[Taylor Swift]], [[Justin Bieber]], [[Katy Perry]], [[Bruno Mars]], [[Rihanna]] and [[Nicki Minaj]] (with their albums such as ''[[The Fame Monster]]'', ''[[1989 (Taylor Swift album)|1989]]'', ''[[My World 2.0]]'', ''[[Teenage Dream (Katy Perry album)|Teenage Dream]]'', ''[[Doo-Wops & Hooligans]]'', ''[[Loud (Rihanna album)|Loud]]'' and ''[[Pink Friday]]'' respectively) increased the global commercial appeal of pop music in the 2010s, with each of them selling over 100 million records in the 2010s and becoming some of the best-selling musicians of all time. ''[[Billboard (magazine)|Billboard]]'' named [[Drake (musician)|Drake]] the [[Billboard Music Awards#Artist of the Decade Award|top artist of the decade]] in the US.<ref name="billboard">{{Cite magazine |date=31 October 2019 |title=Top Artists |url=https://www.billboard.com/charts/decade-end/top-artists/ |magazine=[[Billboard (magazine)|Billboard]]}}</ref>{{Refn|group=note|name=billboard}}<!--NOTE:Let's keep both the solo artist and musical group lists at or under 20 names. Only replace names as you/the wiki community sees fit, just don't add more than 20.--> Other popular musical solo artists of the 2010s included [[Adele]], [[Ed Sheeran]], [[Beyoncé]], [[Kanye West]], [[Kendrick Lamar]], [[J. Cole]], [[the Weeknd]], [[Frank Ocean]], [[Ariana Grande]], [[Miley Cyrus]], [[Khalid (American singer)|Khalid]], [[Sam Smith]], [[Travis Scott]], [[Cardi B]], [[Future (rapper)|Future]], [[Shawn Mendes]], [[Post Malone]], [[Kesha]], [[Selena Gomez]] and [[Fetty Wap]].<ref name="billboard" /> Popular musical groups of the decade included [[One Direction]], [[BTS]], [[Imagine Dragons]], [[Mumford & Sons]], [[Arcade Fire]], [[Twenty One Pilots]], [[Migos]], [[Swedish House Mafia]], [[Bon Iver]], [[Zac Brown Band]], [[Maroon 5]], [[Alabama Shakes]], [[the Chainsmokers]], [[OneRepublic]], [[Vampire Weekend]], [[the Lumineers]], [[Lady A]], [[Fun (band)|Fun]], [[5 Seconds of Summer]] and [[Anthem Lights]]. Successful duos included [[the Black Keys]], [[Run the Jewels]], [[Matt and Kim]], [[Rae Sremmurd]], [[Love and Theft (duo)|Love and Theft]], [[LMFAO]], [[Garfunkel and Oates]] and [[Dan + Shay]]. Several prominent musicians from past decades died in the 2010s, including [[Ronnie James Dio]] in 2010, [[Gil Scott-Heron]] and [[Amy Winehouse]] in 2011, [[Whitney Houston]] and [[Adam Yauch]] in 2012, [[Lou Reed]] in 2013, [[Joe Cocker]] in 2014, [[Ben E. King]], [[B. B. King]] and [[Lemmy Kilmister]] in 2015, [[David Bowie]], [[Glenn Frey]], [[Phife Dawg]], [[Merle Haggard]], [[Prince (musician)|Prince]], [[Pete Burns]], [[Leonard Cohen]] and [[George Michael]] all in 2016, [[Chuck Berry]], [[Chris Cornell]], [[Prodigy (rapper)|Prodigy]] and [[Tom Petty]] in 2017, [[Aretha Franklin]] in 2018, and [[Keith Flint]] in 2019. There were also several deaths of newer hip-hop artists who had started or first became successful in the 2010s, including [[Capital Steez]], [[Lil Peep]], [[XXXTentacion]], [[Mac Miller]], [[Nipsey Hussle]], [[Juice Wrld]] and others. <!--'''Most popular''' {| class="wikitable" ! style="width:9%"| Award ! style="width:9%"| 2010 |- | rowspan=2| '''Billboard's best-performing single''' | |- | |} '''Award winners''' {| class="wikitable" ! style="width:9%"| Award ! style="width:9%"| 2010 |- | rowspan=2| '''Record of the Year Grammy Winners''' | |- | |}--> ===Video games=== {{Main|2010s in video games}} ==== Video game companies and products ==== The video game industry continued to be dominated by [[Nintendo]], [[Sony]], and [[Microsoft]]; ''[[Minecraft]]'' became the [[List of best-selling video games|best-selling game]] of all time in 2019.<ref>{{Cite web |last=Macgregor |first=Jody |date=19 May 2019 |title=Minecraft has sold 176 million copies, may be the best-selling game ever |url=https://www.pcgamer.com/minecraft-has-sold-176-million-copies-may-be-the-best-selling-game-ever/ |access-date=9 December 2020 |website=PC Gamer}}</ref> Sony's [[PlayStation 4]] and Microsoft's [[Xbox One]] were released in 2013,<ref>{{Cite news |date=15 November 2013 |title=PlayStation 4 v Xbox One: Experts on next-gen battle |work=BBC News |url=https://www.bbc.com/news/technology-24899400 |access-date=9 December 2020}}</ref> and in the United States the PlayStation 4 became the highest-selling console of the decade, surpassing Nintendo, releasing games such as ''[[Marvel's Spider-Man (video game)|Marvel's Spider-Man]]'', ''[[God of War (2018 video game)|God of War]], [[Uncharted 4: A Thief's End|Uncharted 4]], [[The Last of Us]],'' and ''[[Bloodborne]]''.<ref>{{Cite web |date=16 January 2020 |title=PlayStation 4 was the best-selling hardware of the decade |url=https://venturebeat.com/2020/01/16/ps4-hardware-of-the-decade/ |access-date=9 December 2020 |website=VentureBeat}}</ref> The [[Nintendo Switch]] launched in 2017 and was responsible for bringing Nintendo's success back, the success of the console initially spawned by the strong sales of both ''[[The Legend of Zelda: Breath of the Wild]]'' and ''[[Super Mario Odyssey]]'', as well as Wii U ports/sequels with ''[[Super Mario Maker]]'' (Wii U) and ''[[Super Mario Maker 2]]'' (Nintendo Switch), ''[[Splatoon (video game)|Splatoon]]'' (Wii U) and ''[[Splatoon 2]]'' (Nintendo Switch), and updated "Deluxe" versions of ''[[Mario Kart 8]]'' and ''[[New Super Mario Bros. U]]'', among many others. [[Microconsole|Micro-consoles]] also emerged during the decade, a notable example being the [[Ouya]], a system which was a commercial and critical failure that received attention online. Since 2013, [[console game]] revenue was overtaken by [[PC gaming]] revenue.<ref>{{cite web|url=https://www.tomshardware.com/video-games/pc-gaming/50-years-of-pc-vs-console-gaming-revenue-visualized-pc-maintains-lead-over-consoles-vr-mobile-and-handheld-market-data-included|title=50 years of PC vs console gaming revenue visualized, PC maintains lead over consoles - VR, mobile, and handheld market data included|website=[[Tom's Hardware]]|date=7 January 2024}}</ref> [[Nvidia]] released the [[GeForce RTX 20 series]] in 2018, introducing [[Ray tracing (graphics)|ray tracing]] technology to PC gaming.<ref>{{cite web|url=https://www.anandtech.com/show/13249/nvidia-announces-geforce-rtx-20-series-rtx-2080-ti-2080-2070|title=NVIDIA Announces the GeForce RTX 20 Series: RTX 2080 Ti & 2080 on Sept. 20th, RTX 2070 in October|website=AnandTech|date=20 August 2018}}</ref> In December 2018 [[Epic Games]] launched the [[Epic Games Store]] in an attempt to compete with the largest digital distribution platform for PC games, [[Valve Corporation]]'s [[Steam (service)|Steam]].<ref>{{cite web|url=https://www.theverge.com/2018/12/7/18129563/epic-games-store-fortnite-valve-steam-competition-pc-gaming-distruibition|title=Why Epic's new PC game store is the Steam competitor the industry needed|website=[[The Verge]]|date=7 December 2018}}</ref> [[Handheld gaming|Handheld gaming console]] revenue was overtaken by [[mobile gaming]] revenue in 2011, due to the rise of [[smartphone]]s and [[freemium]] apps.<ref>{{Cite web |title=iOS games spending overtakes dedicated games |url=https://sg.news.yahoo.com/2013-05-16-ios-games-spending-overtakes-dedicated-games.html |access-date=2023-01-08 |website=sg.news.yahoo.com |date=16 May 2013}}</ref> The use of iPods, tablets, and cell phones became one of the most popular forms of gaming as the decade progressed with the rise of mobile games, expanding the industry's appeal among less traditional markets such as [[Women and video games|women]] and older adults. Gaming apps such as ''[[Angry Birds (video game)|Angry Birds]]'', ''[[Cut the Rope]]'', ''[[Plants vs. Zombies]]'', ''[[Fruit Ninja]]'', ''[[Candy Crush Saga|Candy Crush]]'', ''[[Flappy Bird]]'', ''[[Clash of Clans]]'', ''[[Temple Run]]'', ''[[Smash Hit]]'', ''[[Doodle Jump]]'', ''[[Geometry Dash]]'', ''[[Subway Surfers]]'', and ''[[Pokémon Go]]'' became huge hits. The popularity of video games increased across the world, as the Nintendo [[Wii]] influenced gaming in the early part of the decade,<ref name=":0">{{Cite web |last=McFerran |first=Damien |date=30 December 2019 |title=Feature: 2010–2019 – Nintendo's Decade In Review |url=https://www.nintendolife.com/news/2019/12/feature_2010-2019_-_nintendos_decade_in_review |access-date=9 December 2020 |website=Nintendo Life}}</ref> and the [[Nintendo 3DS]] provided 3D gaming through [[autostereoscopy]].<ref>{{Cite news |date=17 September 2020 |title=Nintendo 3DS discontinued after almost a decade |work=BBC News |url=https://www.bbc.com/news/technology-54191058 |access-date=9 December 2020}}</ref> The successful [[Wii]] was followed by the [[Wii U]] in 2012, a commercial failure.<ref name=":0" /> Ports and sequels to Wii U games on the Nintendo Switch would sell considerably better than their Wii U counterparts, and even though well-received games like ''[[Super Mario 3D World]]'' and ''[[Nintendo Land]]'' released on Wii U, the console still ultimately failed due to poor marketing and public confusion.<ref>{{Cite news |last=Stuart |first=Keith |date=2017-02-03 |title=RIP Wii U: Nintendo's glorious, quirky failure |work=The Guardian |url=https://www.theguardian.com/technology/2017/feb/03/rip-wii-u-nintendos-glorious-quirky-failure |access-date=2023-10-17 |issn=0261-3077}}</ref> The Nintendo Wii would be responsible for the most critically acclaimed game of the 2010s decade, ''[[Super Mario Galaxy 2]]'' (which is also often considered one of the greatest video games of all time by game critics). The Wii (and later to a lesser extent the Wii U) would singlehandedly cause the increased use of motion controls in gaming with its ''Wii'' line up of games such as ''[[Wii Play: Motion]]'', ''[[Wii Fit U]]'', ''[[Wii Sports Club]]'', ''[[Wii Party]]'' and ''[[Wii Party U]]'', all released in the 2010s. Motion controls would carry over to Nintendo Switch's [[Joy-Con]] in 2017, and would form the foundation of 2010's motion-based [[PlayStation Move]] and [[Xbox Kinect]], counterparts and competitors to the Wii. In addition to ''Super Mario Galaxy 2'', it is notable in mentioning that Nintendo Wii released a large group of critically acclaimed games in the early 2010s with popular titles such as ''[[Kirby's Epic Yarn]]'', ''[[Donkey Kong Country Returns]]'' (both games later in the decade released on 3DS), ''[[The Legend of Zelda: Skyward Sword]]'', and ''[[Sonic Colors]]''; as well ''[[Portal 2]]'' was a critical success on Xbox and PlayStation early in the decade.<ref>{{Cite web |last=Williams |first=Robert |date=January 2, 2020 |title=Mobile games sparked 60% of 2019 global game revenue, study finds |url=https://www.marketingdive.com/news/mobile-games-sparked-60-of-2019-global-game-revenue-study-finds/569658/ |access-date=9 December 2020 |website=Marketing Dive}}</ref><ref>{{Cite web |title=Myth busting: Mobile Gaming demographics |url=https://www.mmaglobal.com/research/myth-busting-mobile-gaming-demographics |access-date=9 December 2020 |website=MMA}}</ref> The 2010s marked the growth, release, and large expansion of the "Toys To Life" category. Brands such as Nintendo's [[Amiibo]] became massively popular, and allowed figurines to be bought which were scanned into games to level up, train your figurine, or receive goods for your figurine. The [[Amiibo]] skyrocketed in success due to the roster of figurines available for ''[[Super Smash Bros. for Nintendo 3DS and Wii U]]'', with many posting videos of them online going "amiibo hunting" mostly around late 2014 and 2015. [[Skylanders]] and [[Disney Infinity]] also remained popular at the time, as fads. The [[Nintendo Labo]] released in 2018, was also a part of the "Toys To Life" brand of video games, using cardboard to create objects such as a fishing pole, a crank, and a race-car wheel to be played with games. ==== Online and multiplayer games ==== {{Unreferenced section|date=April 2024}} By the early 2010s, [[Online game|online gaming]] had become a mainstay of console platforms such as Xbox and PlayStation. During the 2010s, as the number of Internet users increased, two new video game genres rapidly gained worldwide popularity – [[Battle royale game|battle royales]] and [[multiplayer online battle arena]]s (MOBA) – both designed exclusively for multiplayer gameplay over the Internet. [[First-person shooter]]s were also a popular genre before and during the decade. These genres are commonly played in esports. Professional gaming, also known as [[esports]], although well known in the 2000s, became tremendously big incurring a large increase in both viewership and prize money. By the late 2010s, it was estimated that the total audience of esports would grow to 454 million viewers, with revenue increasing to more than US$1 billion, with China accounting for 35% of the global esports revenue in 2020. The increasing availability of online [[streaming media]] platforms, particularly YouTube and [[Twitch (service)|Twitch]], have become central to the growth and promotion of esports competitions. Since the 2010s, a common trend among online games has been operating them as [[games as a service]], using [[monetization]] schemes such as [[loot box]]es and [[battle pass]]es as purchasable items atop [[Free-to-play|freely-offered]] games. Unlike purchased retail games, online games have the problem of not being permanently playable, as they require special [[Game server|servers]] in order to function. ==== Let's Plays ==== YouTube and Twitch became platforms for "[[Let's Play]]ers" to upload videos of themselves playing certain games, which led to the popularity of existing games and newer indie games like ''[[Cuphead]]'', ''[[Doki Doki Literature Club!]]'', ''[[Undertale]]'', ''[[Terraria]]'', ''[[Hotline Miami]]'', ''[[Hotline Miami 2: Wrong Number]]'', ''[[The Binding of Isaac (video game)|The Binding of Isaac]]''/''[[The Binding of Isaac: Rebirth]]'', ''[[Octodad]]''/''[[Octodad: Dadliest Catch]]'', ''[[Shovel Knight]]'', ''[[Stardew Valley]]'', and ''[[Five Nights at Freddy's (video game)|Five Nights at Freddy's]]'' (indie games like ''Cuphead'' were lauded for its [[rubber hose animation]] style, while ''Undertale's'' soundtrack like "Megalovania" came to light and ''Five Nights At Freddy's'' became well known for its lore). "Let's Players" were even referenced in greater pop culture such as the 2014 episode [[Rehash (South Park)|Rehash]] on ''[[South Park (season 18)|South Park]]'', where Pewdiepie would be featured onto the show. [[Jimmy Kimmel]] would make a [[Jimmy Kimmel Live!#YouTube Gaming|sketch parody]] on his YouTube channel where he would ridicule the "let's plays" culture which led to backlash from the [[gaming community]]. ==== Video games and movies ==== In the 2010s [[Film adaptation#Video game adaptation|movies based on video game]] franchises became popular, grossing more and being talked about in the media and among fans more than ever before. Movies like ''[[Detective Pikachu (film)|Detective Pikachu]] starring'' [[Ryan Reynolds]] (which starred additional actors like [[Kathryn Newton]] as Lucy Stevens and [[Bill Nighy]] as Howard Clifford) broke box office records for movies based on game series at the time, while movies like [[Jim Carrey]]'s debut in ''[[Sonic the Hedgehog (film)|Sonic the Hedgehog]]'' created buzz in the media and on shows like ''Conan'' (where the film and its fans were satirized) in 2019 for the movie's depiction of a more realistic-looking hedgehog character, which by demand of the fans, was changed into a more cartoon version of the titular character to much like and approval upon the November 2019 trailer and movie's release.{{citation needed|date=April 2024}} In early 2018 Nintendo and Illumination jointly announced (after the 2015 reveal of Nintendo's planned Universal theme parks) that they were working on a ''Super Mario Bros.'' movie. The announcement by Nintendo and Illumination was met with internet speculation; the new Illumination ''Super Mario'' film replaced the Sony–Nintendo ''Super Mario'' film that was leaked during the 2014 [[Sony Pictures hack]]. Video game-themed movies became popular as well, with films such as ''[[Ready Player One (film)|Ready Player One]]'', ''[[Pixels (2015 film)|Pixels]]'', ''[[Scott Pilgrim vs. the World]]'', ''[[Wreck-It Ralph]]'', ''[[Jumanji: Welcome to the Jungle]]'' and ''[[Jumanji: The Next Level]]''. The best-selling games of every year throughout this decade were as follows: * 2010: ''[[Call of Duty: Black Ops]]''<ref name=":3">{{Cite web |last=Webb |first=Kevin |date=2019-09-12 |title=The best-selling video game of every year, from 1995 to 2018 |url=https://www.businessinsider.nl/best-selling-video-game-every-year-2018-11/ |access-date=2021-06-29 |website=Business Insider |language=}}</ref> * 2011: ''[[Call of Duty: Modern Warfare 3]]''<ref name=":3" /> * 2012: ''[[Call of Duty: Black Ops II]]''<ref name=":3" /> * 2013: ''[[Grand Theft Auto V]]''<ref name=":3" /> * 2014: ''[[Call of Duty: Advanced Warfare]]''<ref name=":3" /> * 2015: ''[[Call of Duty: Black Ops III]]''<ref name=":3" /> * 2016: ''[[Call of Duty: Infinite Warfare]]''<ref name=":3" /> * 2017: ''[[Call of Duty: WWII]]''<ref name=":3" /> * 2018: ''[[Red Dead Redemption 2]]''<ref name=":3" /> * 2019: ''[[Call of Duty: Modern Warfare (2019 video game)|Call of Duty: Modern Warfare]]''<ref>{{Cite web |last=Kain |first=Erik |date=17 January 2020 |title=The 20 Best-Selling Video Games Of 2019 |url=https://www.forbes.com/sites/erikkain/2020/01/17/the-20-best-selling-video-games-of-2019/ |access-date=2021-06-29 |website=Forbes}}</ref> ===Literature=== {{Main|2010s in literature}} The best-selling book of the decade was ''[[Fifty Shades of Grey]]'', having sold 15.2 million copies in the United States.<ref name=":4">{{Cite web |last=Temple |first=Emily |date=20 December 2019 |title=These are the 10 best-selling books of the decade. |url=https://lithub.com/these-are-the-10-best-selling-books-of-the-decade/ |access-date=18 July 2020 |website=Literary Hub}}</ref> The following is a list of the 10 best-selling books of the decade. Note that global data is unavailable and this is limited to the United States:<ref name=":4" /> * ''[[Fifty Shades of Grey]]'' – 15.2 million sales * ''[[Fifty Shades Darker]]'' – 10.4 million sales * ''[[Fifty Shades Freed]]'' – 9.3 million sales * ''[[The Hunger Games (novel)|The Hunger Games]]'' – 8.7 million sales * ''[[The Help]]'' – 8.7 million sales * ''[[The Girl on the Train (novel)|The Girl on the Train]]'' – 8.2 million sales * ''[[Gone Girl (novel)|Gone Girl]]'' – 8.1 million sales * ''[[The Fault in Our Stars]]'' – 8 million sales * ''[[The Girl with the Dragon Tattoo]]'' – 7.9 million sales * ''[[Divergent (novel)|Divergent]]'' – 6.6 million sales The ''[[Diary of a Wimpy Kid]]'' series also became one of the best-selling book series of all time throughout the 2010s, with installments such as ''[[Diary of a Wimpy Kid: Cabin Fever|Cabin Fever]]'' and ''[[Diary of a Wimpy Kid: The Long Haul|The Long Haul]]'' winning awards at the [[Nickelodeon Kids' Choice Awards]]. In the comic book industry, Japanese [[manga]] would begin massively outselling western comics.<ref>{{cite news |title=Why are manga outselling superhero comics? |url=https://www.rutgers.edu/news/why-are-manga-outselling-superhero-comics |website=Rutgers Today |date=5 December 2019 |access-date=9 November 2021 |archive-date=14 November 2022 |archive-url=https://web.archive.org/web/20221114025433/https://www.rutgers.edu/news/why-are-manga-outselling-superhero-comics |url-status=live }}</ref> ===Sports=== {{Unreferenced section|date=April 2024}} [[File:2011 IIHF World Championship gold medal celebrations in Helsinki3.jpg|thumb|upright|[[2011 IIHF World Championship]] gold medal celebrations in Finland]] [[File:LeBron James (15662939969).jpg|thumb|upright|[[LeBron James]], a sports icon of the decade, is the only NBA player to have won four championships with three separate franchises.]] Popular athletes of the decade included [[Cristiano Ronaldo]], [[Lionel Messi]], [[Megan Rapinoe]], [[LeBron James]], [[Kevin Durant]], [[Stephen Curry]], [[Tiger Woods]], [[Tom Brady]], [[Aaron Rodgers]], [[Floyd Mayweather]], [[Manny Pacquiao]], [[Canelo Álvarez]], [[Serena Williams]], [[Novak Djokovic]], [[Kyle Busch]], [[Conor McGregor]], [[Ronda Rousey]], [[Mike Trout]], [[Michael Phelps]], [[Usain Bolt]], [[Shaun White]], [[Kelly Slater]], [[Simone Biles]], [[Sidney Crosby]] and many more. At the [[2010 Wimbledon Championships]], tennis players [[John Isner]] and [[Nicolas Mahut]] competed in [[Isner–Mahut match at the 2010 Wimbledon Championships|the longest professional tennis match in history]], requiring five sets and 183 games for Isner to ultimately defeat Mahut in a match which lasted 11 hours and 5 minutes, and was played over the course of three days. The most dominant male Tennis Players were [[Rafael Nadal]], [[Roger Federer]], and Novak Djokovic. [[Andy Murray]] was also successful in this decade. Amongst female Tennis, [[Venus Williams|Venus]] and Serena Williams dominated proceedings. A [[Lance Armstrong doping case|doping scandal and investigation]] that was concluded in 2012 led to former professional road racing cyclist [[Lance Armstrong]] being stripped of all seven of his [[Tour de France]] titles. On 14 October 2012, skydiver [[Felix Baumgartner]] completed a jump from the [[stratosphere]] and set world records for the highest skydive (39 km or 24 mi), fastest freefall speed (1,357.64 km/h or 843.6 mph, or [[Mach number|Mach]] 1.25), and became the first person in history to break the [[sound barrier]] without vehicular power. In 2015, after [[Thoroughbred]] racehorse [[American Pharoah]] won the [[Triple Crown of Thoroughbred Racing (United States)|American Triple Crown]] and the [[Breeders' Cup Classic]], he became 12th Triple Crown winner in history and the first in more than 30 years, and in winning all four races, became the first horse ever to win the [[Grand Slam of Thoroughbred racing]]. In November 2016, the [[Chicago Cubs]] won the [[2016 World Series|World Series]] for the first time since 1908, over the then-[[Cleveland Guardians|Cleveland Indians]]. Their win, along with Game 7 and the entire 2016 Series, was heavily noted in the sports and baseball community. It is often considered one of the best World Series ever played, due to the underdog nature of both teams, how close the games were and especially the final game, and how it ultimately ended the over 100-year drought of the Cubs not winning a series. In June 2017, rock climber [[Alex Honnold]] became the first person in history to [[free solo]] climb [[El Capitan]] in [[Yosemite National Park]], an accomplishment that one commentator described as "one of the great athletic feats of any kind, ever." In January 2018, the final play of an [[NFL playoffs]] game between the [[2017 Minnesota Vikings season|Minnesota Vikings]] and the [[2017 New Orleans Saints season|New Orleans Saints]], dubbed the "[[Minneapolis Miracle]]", became the first time in NFL playoffs history where a game ended in a touchdown as time expired, and prompted a change to the NFL's [[American football rules#Try plays|rules]] as they pertain to [[Conversion (gridiron football)|extra-point conversion]] attempts. ====Football==== [[Leicester City F.C.|Leicester City]] won a notable [[Premier League]] title in Club Football in [[2015–16 Premier League|2015–16]], with 5000/1 odds at the start of the season. Managers like [[José Mourinho]], [[Pep Guardiola]], [[Carlo Ancelotti]], [[Jürgen Klopp]], [[Mauricio Pochettino]], [[Didier Deschamps]], [[Antonio Conte]], and [[Luis Enrique]] were influential during this era of football. In International Football, there were three [[FIFA World Cup|World Cups]], with European sides winning all three, [[Spain national football team|Spain]] in [[2010 FIFA World Cup|2010]], [[Germany national football team|Germany]] in [[2014 FIFA World Cup|2014]], and [[France national football team|France]] in [[2018 FIFA World Cup|2018]]. Of the finalists, only one was not European, [[Argentina national football team|Argentina]] in 2014. The other finalists were [[Croatia national football team|Croatia]] in 2018 and the [[Netherlands national football team|Netherlands]] in 2010. [[2010 FIFA World Cup|South Africa]] hosted the first World Cup of the decade, followed by [[2014 FIFA World Cup|Brazil]] and then controversially, [[2018 FIFA World Cup|Russia]] in 2018. The [[UEFA European Championship|Euros]] were the next biggest footballing tournaments of the decade, with Spain winning the 2012 edition held in Poland and Ukraine, retaining there title from [[UEFA Euro 2008|2008]]. Iberian dominance persisted in 2016 with [[Portugal national football team|Portugal]] winning their first Major Tournament against France in France. In the [[Copa América|Copa America]], [[Uruguay national football team|Uruguay]] (2011), [[Chile national football team|Chile]] (2015, 2016) and [[Brazil national football team|Brazil]] (2019) registered tournament wins. In terms of the [[Africa Cup of Nations]], the winners were [[Egypt national football team|Egypt]] in 2010, [[Zambia national football team|Zambia]] in 2012, [[Nigeria national football team|Nigeria]] in 2013, [[Ivory Coast national football team|Ivory Coast]] in 2015, [[Cameroon national football team|Cameroon]] in 2017, and [[Algeria national football team|Algeria]] in 2019. Individual accolades were dominated by two players in particular, Cristiano Ronaldo and Lionel Messi. This inspired renewed focus on who the "[[wikt:GOAT|goat]]" was, especially in an increasingly online population, with both players winning [[Ballon d'Or]]s: Messi with 5, and Ronaldo with 4. The only other player to win a Ballon d'Or this decade was [[Luka Modrić]]. The dominance of Ronaldo and Messi was a key feature of the decade, especially because the two players played in the same League for the majority of the decade, with Ronaldo at Real Madrid, and Messi at Barcelona. The two often met in the famous [[El Clásico]] fixture. ====Rugby==== [[Rugby (sport)|Rugby]] was another well-attended sport in this decade. The landscape of club rugby saw the emergence of the Japanese theatre, with big players heading to Japan. [[RC Toulon|Toulon]] versus [[Racing 92]] in the [[2015–16 Top 14 season|2015–16 Top 14]] final broke records for club rugby when it clocked over 99,000 in attendance at [[Camp Nou]] in Barcelona. International rugby saw the emergence of several new elite sides, with teams like [[Ireland national rugby union team|Ireland]] as a new major player in the European sphere, and on a larger global sphere, where they peaked at Number 1 in 2019, [[Wales national rugby union team|Wales]] also saw significant improvement and wins, with their overall achievements leading to a stint at Number 1 in 2019. [[New Zealand national rugby union team|New Zealand]] and [[Japan national rugby union team|Japan]] made headlines during the decade, the latter by beating the [[South Africa national rugby union team|South Africa national side]] in [[The Brighton Miracle|2015]]. Wales, [[England national rugby union team|England]], and Ireland dominated the [[Six Nations Championship|Six Nations]], though France did win in 2010. In the [[The Rugby Championship|Rugby Championship]], [[Argentina national rugby union team|Argentina]] were admitted during the 2011 season, in a general surge in South American rugby, with [[Uruguay national rugby union team|Uruguay]] becoming established. New Zealand dominated the Rugby Championship, winning all but 2 of the tournaments, losing out in Rugby World Cup years. [[Italy national rugby union team|Italy]] earned wins versus France and Ireland as well as a shock win against South Africa alongside semi-regular wins against [[Scotland national rugby union team|Scotland]]. The [[Rugby World Cup]] was held three times in the 2010s, firstly in New Zealand in [[2011 Rugby World Cup|2011]], where hosts New Zealand beat France 8–7 in the final. New Zealand beat Australia in [[2015 Rugby World Cup|2015]], 34–17 to become the most successful world cup team and the first team to win Back-to-Back titles. Japan hosted the [[2019 Rugby World Cup|2019]] World Cup and [[South Africa national rugby union team|South Africa]], led by their first Black Captain, [[Siya Kolisi]], won against England in the final 32–12. This was a World Cup of firsts, being the first in Asia, and because Japan progressed as top of their Group after famous wins versus Ireland and Scotland and were beaten only by the eventual winners in the Quarter final. It also saw Uruguay get their first World Cup win against [[Fiji national rugby union team|Fiji]]. This world cup was the first one in which a team who had lost a group game won the tournament, with South Africa previously losing to New Zealand in pool play.
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