Editing Chevrolet (section)

== Visual image ==

=== Chevrolet bowtie logo ===
The Chevrolet bowtie logo was introduced by company co-founder [[William C. Durant]] in late 1913. According to an official company publication titled ''The Chevrolet Story'' of 1961, the logo originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car. However, in an interview with Durant's widow, Catherine, published in a 1986 issue of ''Chevrolet Pro Management Magazine'', Catherine recalled how she and her husband were on holiday in [[Hot Springs, Virginia]], in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would be a very good emblem for the Chevrolet." Unfortunately, at the time, Mrs. Durant didn't clarify what the motif was or how it was used. Ken Kaufmann, historian and editor of ''The Chevrolet Review'', discovered in a November 12, 1911, edition of the ''[[Atlanta Constitution]]'' newspaper, an advertisement from the Southern Compressed Coal Company for "Coalettes", a refined fuel product for fires. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that soon beceme the Chevrolet icon. The date of the paper was just nine days after the incorporation of the Chevrolet Motor Co. One other explanation attributes the design to a stylized version of the cross of the [[Swiss flag]]. Louis Chevrolet was born in Switzerland at [[La Chaux-de-Fonds]], [[Canton of Neuchâtel]], to French parents, on Christmas Day 1878. An October 2, 1913, edition of ''[[The Washington Post]]'' seems, so far, to be the earliest known example of the symbol being used to advertise the brand.<ref>{{cite web | url=http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2011/Sep/0902_bowtie | title=History with a Mystery: The Chevrolet Bowtie | publisher=Media.gm.com | date=September 2, 2011 | access-date=March 16, 2013 | archive-url=https://web.archive.org/web/20120517015927/http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2011/Sep/0902_bowtie | archive-date=May 17, 2012 | url-status=dead }}</ref><ref>{{cite web |author=Ken Kaufmann |url=http://home.earthlink.net/~scrippsbooth/chevbowtiehistory.html |title=Chevrolet Bowtie History |publisher=Home.earthlink.net |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20110604055510/http://home.earthlink.net/~scrippsbooth/chevbowtiehistory.html |archive-date=June 4, 2011 |url-status=dead }}</ref>

The first bowtie logo without embedded text first appeared in 1985, as part of the Heartbeat of America ad campaign.<ref>{{cite web|url=http://www.uftringchevy.com/the-evolution-of-the-chevy-bowtie.htm|archive-url=https://archive.today/20120514004831/http://www.uftringchevy.com/the-evolution-of-the-chevy-bowtie.htm|url-status=dead|title=Uftring Chevrolet - The evolution of the Chevy bowtie|date=May 14, 2012|archive-date=May 14, 2012|website=Archive.is|access-date=October 7, 2017}}</ref> In 2004, Chevrolet began to phase-in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally, where previously the logo was blue for passenger cars and gold for trucks.<ref>{{cite web |author=Aaron Richardson |url=http://www.autoblog.com/2011/09/08/how-chevrolet-decided-on-its-iconic-bowtie-logo/ |title=How Chevrolet decided on its iconic Bowtie logo |publisher=Autoblog.com |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130727212513/http://www.autoblog.com/2011/09/08/how-chevrolet-decided-on-its-iconic-bowtie-logo/ |archive-date=July 27, 2013 |url-status=live }}</ref>

=== Typography ===
The [[Klavika|Klavika Condensed]] font was designed by type design studio Process Type Foundry under the art direction of Aaron Carámbula for General Motors marketer FutureBrand as part of Chevrolet's 2006 redesign. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008.<ref>{{cite web |url=http://processtypefoundry.com/about/custom |title=Custom Fonts |publisher=Processtypefoundry.com |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130223053808/http://processtypefoundry.com/about/custom |archive-date=February 23, 2013 |url-status=dead }}</ref> In the Young Creative Chevrolet corporate identity guidelines, Klavika is listed for use in all communication materials.<ref>{{cite web |url=http://youngcreativechevrolet.eu/app/webroot/uploads/Chevrolet%20Corporate%20Identity%20Guidelines. |title=Young Creative Chevrolet - Ci Guidelines |access-date=March 16, 2013 }}{{dead link|date=August 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Klavika was phased out beginning in 2012 and replaced by Knockout (from [[Hoefler & Frere-Jones]]<ref>{{cite web |url=http://www.typography.com/fonts/font_overview.php?productLineID=100013 |title=Knockout, the functional family |publisher=Typography.com |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130329000259/http://www.typography.com/fonts/font_overview.php?productLineID=100013 |archive-date=March 29, 2013 |url-status=dead }}</ref>) while the campaign was still ongoing. Currently, [[Goodby, Silverstein & Partners]] is utilizing the typeface families ''Louis'', a group of simplified, legible grotesque gothics named after co-founder Louis Chevrolet, and ''Durant'', a roman group, just as simplified and legible, named after co-founder William Durant, on print, television and Chevrolet's website advertisements.<ref>{{cite web |url=http://www.bugula.com/misc/guides/ChevyDigital. |title=OLA guide |publisher=bugula.com |access-date=April 12, 2013 }}{{dead link|date=August 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

=== 100th anniversary ===
As part of Chevrolet's 100th anniversary in 2011, a dedicated channel was created by the American internet based [[Pandora Radio]] station, playing the Top 100 songs mentioning the brand.<ref>{{cite press release |url=http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Jul/Centennial/0727_cent_pandora |archive-url=https://archive.today/20120712202127/http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Jul/Centennial/0727_cent_pandora |url-status=dead |archive-date=July 12, 2012 |title=Chevrolet Celebrates 100 Years in Song |publisher=Media.gm.com |date=July 27, 2011 |access-date=March 16, 2013 }}</ref> Beginning on November 3, 2011, Chevrolet celebrated the countdown to its 100th birthday by encouraging its customers and fans to tell their Chevy stories, vote for their favorite Chevrolet cars and trucks, and take the birthday party to their communities with the help of Chevrolet and its dealers.<ref>{{cite press release |url=http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Jul/Centennial/0727_cent_oview |archive-url=https://archive.today/20120713020207/http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Jul/Centennial/0727_cent_oview |url-status=dead |archive-date=July 13, 2012 |title=Chevy Marks 100 Years with Fans, Owners and Communities |publisher=Media.gm.com |date=July 27, 2011 |access-date=March 16, 2013 }}</ref>

A feature-length documentary titled 'Chevy100, An American Story', produced by Roger Sherman, was premiered on November 3, 2011 at Detroit Institute of Arts in downtown Detroit, featuring drivers, collectors, restorers, racers and journalists with a passion for cars and trucks.<ref>{{cite press release |url=http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Nov/1102_chevy100film |archive-url=https://archive.today/20120710214334/http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Nov/1102_chevy100film |url-status=dead |archive-date=July 10, 2012 |title='Chevy100, An American Story' premieres in Detroit |publisher=Media.gm.com |date=November 2, 2011 |access-date=March 16, 2013 }}</ref> In honor of the 100th birthday of Chevrolet, Indianapolis Motor Speedway, Chevrolet and Indianapolis businessman David Ring have arranged to properly mark the grave of Arthur Chevrolet, brother of Chevrolet co-founder Louis Chevrolet.<ref>{{cite press release |url=http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Nov/1103_gaston |archive-url=https://archive.today/20120711030104/http://media.gm.com/autoshows/Chevrolet_Centennial/2010/public/us/en/chevrolet/news.detail.html/content/Pages/news/us/en/2011/Nov/1103_gaston |url-status=dead |archive-date=July 11, 2012 |title=Arthur Chevrolet's Grave Gets Marker on Chevrolet Birthday |publisher=Media.gm.com |date=November 3, 2011 |access-date=March 16, 2013 }}</ref><ref>{{cite web |last=Boles |first=Doug |url=http://www.indianapolismotorspeedway.com/indy500/news/show/50843-100-years-later-chevrolet-name-still-involved-at-ims/ |title=100 Years Later - Chevrolet name still involved at IMS |publisher=Indianapolismotorspeedway.com |date=November 3, 2011 |access-date=March 16, 2013 |archive-url=https://web.archive.org/web/20130604033620/http://www.indianapolismotorspeedway.com/indy500/news/show/50843-100-years-later-chevrolet-name-still-involved-at-ims/ |archive-date=June 4, 2013 |url-status=dead }}</ref>

=== Logo evolution ===
The logo through the years:<ref>{{Cite web|url=https://1000logos.net/chevrolet-logo/|title=Chevrolet Logo and symbol, meaning, history, PNG, brand}}</ref>

<gallery heights=80 >
Chevy logo 1911.png|1911–13
Chevrolet logo 1913.png|1913–14
Chevrolet firstbowtie 1913.png|1914–34
Chevrolet logo 1934.png|1934–40
Chevrolet logo 1940.png|1940–50
Chevrolet 1943 logo.png|1943–45
Chevrolet logo 1950.png|1950–64
Chevrolet logo 1964.png|1964–76
Chevrolet logo 1976.png|1976–88
Chevrolet logo 1988.png|1988–2002 
Chevrolet bowtie 2023.svg|2023–24<ref>[https://web.archive.org/web/20241205031927/https://www.chevrolet.com/ Chevrolet website] (archived 5 Dec 2024)</ref> 
</gallery>
;Notes
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