Editing Cathay Pacific (section)

===Ground handling===
[[File:Self Check-In Kiosks at the Hong Kong International Airport.jpg|thumb|upright|Self-check-in kiosks at Chek Lap Kok International Airport.|alt=Self-check-in kiosks]]

Beginning in 2007, Cathay Pacific launched more methods to check in for flights. Among them were self-check-in using a kiosk at [[Hong Kong International Airport]] and other select destinations and checking in via a mobile phone. Cathay Pacific also launched a mobile application on [[App Store (iOS)|App Store]] and [[Google Play]], formerly named CX Mobile. Passengers can use the application to check flight arrivals and departures, check in for their flights and read about the destinations they are flying to using City Guides. The app has become a hit with passengers, making Cathay Pacific one of the industry leaders in offering mobile services to users of smartphones.<ref>{{cite news|last=Ko |first=Carol |title=Check-in on Cathay Pacific with mobile phones |url=http://www.mis-asia.com/news/articles/check-in-on-cathay-pacific-with-mobile-phones |publisher=MIS Asia |date=22 January 2009 |access-date=2 September 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090130031215/http://mis-asia.com/news/articles/check-in-on-cathay-pacific-with-mobile-phones |archive-date=30 January 2009 }}</ref><ref>{{cite press release|url=https://www.cathaypacific.com/cx/en_GB/about-us/press-room/press-release/2009/en_HK_pressrelease_82.html|title=Cathay Pacific emerges as industry leader with new mobile application|publisher=Cathay Pacific|date=1 September 2009|access-date=23 December 2016|archive-url=https://web.archive.org/web/20161223201250/https://www.cathaypacific.com/cx/en_GB/about-us/press-room/press-release/2009/en_HK_pressrelease_82.html|archive-date=23 December 2016|url-status=dead}}</ref>

Cathay Pacific is also now following a trend among many airlines to improve its brand image to customers and shareholders with social media, and is ranked fourth worldwide.<ref>{{cite web|url=https://www.scmp.com/news/hong-kong/economy/article/2099344/cathay-pacific-still-among-top-five-best-airlines-world-other|title=Cathay Pacific still ranks among world's top five best airlines|date=21 June 2017|website=South China Morning Post|language=en|access-date=27 May 2019|archive-date=12 November 2020|archive-url=https://web.archive.org/web/20201112031450/http://www.scmp.com/news/hong-kong/economy/article/2099344/cathay-pacific-still-among-top-five-best-airlines-world-other|url-status=live}}</ref> The airline now uses a range of social media tools including Facebook, [[Flickr]], Twitter, [[Instagram]], YouTube and [[blogging]] to share ideas with customers.<ref>{{cite web |url=https://www.cathaypacifichost.com/blog/ |title=Cathay Pacific Blog |publisher=Cathay Pacific |access-date=22 August 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090831135256/http://www.cathaypacifichost.com/blog/ |archive-date=31 August 2009 }}</ref> In addition, it has launched a virtual tour to enable passengers to experience Cathay Pacific's new cabins and services without having to step aboard the aircraft.<ref>{{cite web|url=http://simpliflying.com/2008/experience-cathay-pacific-without-even-stepping-on-the-plane/|title=Experience Cathay Pacific without stepping on the plane|publisher=Shashank Nigam|access-date=22 August 2009|archive-date=5 October 2009|archive-url=https://web.archive.org/web/20091005001425/http://simpliflying.com/2008/experience-cathay-pacific-without-even-stepping-on-the-plane/|url-status=live}}</ref>

On 4 January 2011, the cargo division of the airline, Cathay Pacific Cargo, became the first airline operating out of Hong Kong to fully switch to e-[[air waybill]]. This eliminates the need for all paper documents when issuing air waybills. The International Air Transport Association (IATA) selected nine countries and territories and airlines in which to run the e-AWB pilot program, including Hong Kong and Cathay Pacific.<ref>{{cite press release |url=https://www.cathaypacific.com/cx/en_SA/about-us/press-room/press-release/2011/cathay-pacific-rolls-out-electronic-air-waybills-in-hong-kong-marking-important-step-in-transition-to-e-freight.html |title=Cathay Pacific rolls out electronic air waybills in Hong Kong, marking important step in transition to e-freight |publisher=Cathay Pacific |date=4 January 2011 |access-date=23 December 2016 |archive-url=https://web.archive.org/web/20161223141916/https://www.cathaypacific.com/cx/en_SA/about-us/press-room/press-release/2011/cathay-pacific-rolls-out-electronic-air-waybills-in-hong-kong-marking-important-step-in-transition-to-e-freight.html |archive-date=23 December 2016 |url-status=dead }}</ref>