Editing 2010 FIFA World Cup (section)

===Vuvuzelas===
{{Main|Vuvuzela}}[[File:Vuvuzela blower, Final Draw, FIFA 2010 World Cup.jpg|thumb|left|A man sounding a vuvuzela|241x241px]]The 2010 finals amplified international public awareness of the [[vuvuzela]], a long horn blown by fans throughout matches.<ref>{{cite web|url=http://www.bumpworthy.com/bumps/2418|title=15 Seconds of Vuvuzela|format=Video|access-date=1 December 2011|archive-date=19 December 2011|archive-url=https://web.archive.org/web/20111219120101/http://www.bumpworthy.com/bumps/2418|url-status=live}} The [[Adult Swim]] cable network is among the highest rated in the US among adults 18–34.</ref><ref>{{cite web|url=https://techcrunch.com/2010/06/23/bzzzzzz-youtube-gets-a-vuvuzela-button-seriously/|date=23 June 2010|title=BZZZZZZ: YouTube Gets A Vuvuzela Button (Seriously)|first=Jason|last=Kincaid|work=TechCrunch|access-date=1 December 2011|archive-date=13 January 2012|archive-url=https://web.archive.org/web/20120113204724/http://techcrunch.com/2010/06/23/bzzzzzz-youtube-gets-a-vuvuzela-button-seriously/|url-status=live}}</ref><ref>{{cite web|url=http://news.cnet.com/8301-13860_3-20007629-56.html|title=Annoying World Cup horn comes to iPhone|work=CNET |access-date=16 June 2010|publisher=CNET News|archive-date=27 April 2011|archive-url=https://web.archive.org/web/20110427004625/http://news.cnet.com/8301-13860_3-20007629-56.html|url-status=live}}</ref><ref>{{cite web|url=http://www.vanguardia.com.mx/furorporlasvuvuzelasyahayunmillondedescargasparacelulares-510856.html|title=Furor por las vuvuzelas: ya hay un millón de descargas para celulares|date=16 June 2010 |access-date=16 June 2010|publisher=Vanguardia|archive-date=27 April 2011|archive-url=https://web.archive.org/web/20110427005045/http://www.vanguardia.com.mx/furorporlasvuvuzelasyahayunmillondedescargasparacelulares-510856.html|url-status=live}}</ref> Many World Cup competitors complained about the noise caused by the vuvuzela horns, including France's [[Patrice Evra]], who blamed the horns for the team's poor performance.<ref name="bbcponder">{{cite news |url=http://news.bbc.co.uk/sport1/hi/football/world_cup_2010/8737455.stm |title=World Cup 2010: South Africa ponders vuvuzela ban |work=BBC Sport |date=13 June 2010|access-date=13 June 2010| archive-url= https://web.archive.org/web/20100614194032/http://news.bbc.co.uk/sport1/hi/football/world_cup_2010/8737455.stm| archive-date= 14 June 2010 | url-status= live}}</ref> Other critics include [[Lionel Messi]], who complained that the sound of the vuvuzelas hampered communication among players on the pitch,<ref>{{cite news|author=DPA |url=http://www.thehindu.com/sport/football/article454621.ece |title=It is impossible to communicate, it's like being deaf: Messi |newspaper=The Hindu |location=India|date=13 June 2010 |access-date=13 June 2010| archive-url= https://web.archive.org/web/20100615223302/http://beta.thehindu.com/sport/football/article454621.ece| archive-date= 15 June 2010 | url-status= live}}</ref> and broadcasting companies, which complained that commentators' voices were drowned out by the sound.<ref name="google1">{{cite web|author=AFP|url=https://www.google.com/hostednews/afp/article/ALeqM5ghUbctrzM88GqP_A_qJZppPbhjVw |title=World Cup organiser mulls vuvuzela ban |date=14 June 2010 |access-date=18 June 2010| archive-url= https://web.archive.org/web/20100617034236/https://www.google.com/hostednews/afp/article/ALeqM5ghUbctrzM88GqP_A_qJZppPbhjVw| archive-date= 17 June 2010 | url-status= dead}}</ref>

Others watching on television complained that the ambient audio feed from the stadium contained only the sounds of the vuvuzelas with the usual sounds of people in the stands drowned out.<ref name="nyp1">{{cite news | title=Buzz off, vuvuzelas! | work=New York Post | url=http://www.nypost.com/p/sports/more_sports/buzz_off_vuvuzelas_FPa9BYlmlRWJMsF1W65cyJ | first=Elio | last=Valenti | date=13 June 2010 | access-date=1 December 2011 | archive-date=4 November 2012 | archive-url=https://web.archive.org/web/20121104052626/http://www.nypost.com/p/sports/more_sports/buzz_off_vuvuzelas_FPa9BYlmlRWJMsF1W65cyJ | url-status=live }}</ref><ref>{{cite magazine |url=https://www.wired.com/epicenter/2010/06/world-cup-broadcasters-vuvuzela-horns/comment-page-2/|last=Van Buskirk |first=Eliot |title=Should World Cup Broadcasters Mute Vuvuzela Horns? |publisher=Condé Nast Digital |magazine=Wired |date=18 June 2010 |access-date=22 June 2010| archive-url= https://web.archive.org/web/20100621044610/http://www.wired.com/epicenter/2010/06/world-cup-broadcasters-vuvuzela-horns/comment-page-2/| archive-date= 21 June 2010 | url-status= live}}</ref> A spokesperson for [[ESPN]] and other networks said that they were taking steps to minimise the ambient noise on their broadcasts.<ref>{{cite web|title=Organizers consider silencing vuvuzelas |url=http://soccernet.espn.go.com/world-cup/story/_/id/5282269/ce/us/organizers-consider-silencing-vuvuzelas&cc=5901?ver=us |publisher=ESPN Soccernet |access-date=14 June 2010 |date=14 June 2010 |archive-url=https://web.archive.org/web/20100616164928/http://soccernet.espn.go.com/world-cup/story/_/id/5282269/ce/us/organizers-consider-silencing-vuvuzelas%26cc%3D5901?ver=us |archive-date=16 June 2010 |url-status=dead }}</ref> The [[BBC]] also investigated the possibility of offering broadcasts without vuvuzela noise.<ref>{{cite news|url=https://www.theguardian.com/media/2010/jun/14/bbc-vuvuzela-free-world-cup|title=World Cup 2010: BBC may offer vuvuzela-free matches|access-date=16 June 2010|date=14 June 2010|work=The Guardian|location=London|first1=Owen|last1=Gibson|first2=Steven|last2=Morris|archive-date=16 October 2021|archive-url=https://web.archive.org/web/20211016004958/https://www.theguardian.com/media/2010/jun/14/bbc-vuvuzela-free-world-cup|url-status=live}}</ref>