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====Research on irrational decision making==== {{further|#Social networking|#Advertising on Mobile Devices}} A study conducted by Susanne Barth and Menno D.T. de Jo demonstrates that decision making takes place on an irrational level, especially when it comes to mobile computing. Mobile applications in particular are often built up in such a way that spurs decision making that is fast and automatic without assessing risk factors. Protection measures against these unconscious mechanisms are often difficult to access while downloading and installing apps. Even with mechanisms in place to protect user privacy, users may not have the knowledge or experience to enable these mechanisms.<ref name="Barth 1038β1058">{{Cite journal|last1=Barth|first1=Susanne|last2=de Jong|first2=Menno D. T.|date=2017-11-01|title=The privacy paradox β Investigating discrepancies between expressed privacy concerns and actual online behavior β A systematic literature review|journal=Telematics and Informatics|volume=34|issue=7|pages=1038β1058|doi=10.1016/j.tele.2017.04.013|issn=0736-5853|doi-access=free}}</ref> Users of mobile applications generally have very little knowledge of how their personal data are used. When they decide which application to download, they typically are not able to effectively interpret the information provided by application vendors regarding the collection and use of personal data.<ref name="Kokolakis 122β134">{{Cite journal|last=Kokolakis|first=Spyros|date=January 2017|title=Privacy attitudes and privacy behaviour: A review of current research on the privacy paradox phenomenon|journal=Computers & Security|language=en|volume=64|pages=122β134|doi=10.1016/j.cose.2015.07.002|s2cid=422308 }}</ref> Other research finds that this lack of interpretability means users are much more likely to be swayed by cost, functionality, design, ratings, reviews and number of downloads than requested permissions for usage of their personal data.<ref>{{Cite journal|last1=Barth|first1=Susanne|last2=de Jong|first2=Menno D. T.|last3=Junger|first3=Marianne|last4=Hartel|first4=Pieter H.|last5=Roppelt|first5=Janina C.|date=2019-08-01|title=Putting the privacy paradox to the test: Online privacy and security behaviors among users with technical knowledge, privacy awareness, and financial resources|journal=Telematics and Informatics|volume=41|pages=55β69|doi=10.1016/j.tele.2019.03.003|issn=0736-5853|doi-access=free}}</ref>
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