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==Environmental record== Dell committed to reducing greenhouse gas emissions from its global activities by 40% by 2015, with the 2008 fiscal year as the baseline year.<ref>{{cite web|url=http://content.dell.com/us/en/corp/d/corp-comm/cr-earth-emissions.aspx |title=Walking the Walk on Greenhouse Gas Reduction |publisher=Dell|access-date=January 13, 2011}}</ref> It is listed in [[Greenpeace]]'s Guide to Greener Electronics that scores leading electronics manufacturers according to their policies on sustainability, [[climate and energy]] and how green their products are. In November 2011, Dell ranked 2nd out of 15 listed electronics makers (increasing its score to 5.1 from 4.9, which it gained in the previous ranking from October 2010).<ref>{{cite web|url=http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Guide-to-Greener-Electronics/ |title=Guide to Greener Electronics |publisher=Greenpeace International |access-date=November 14, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20111112022636/http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Guide-to-Greener-Electronics/ |archive-date=November 12, 2011}}</ref> Dell was the first company to publicly state a timeline for the elimination of toxic polyvinyl chloride (PVC) and brominated flame retardants (BFRs), which it planned to phase out by the end of 2009. It revised this commitment and now aims to remove toxics by the end of 2011 but only in its computing products.<ref>{{cite web|url=http://www.greenpeace.org/international/Global/international/publications/toxics/2010/version16/Ranking%20tables%20Oct%202010-Dell.pdf|title=Ranking tables β October 2010|publisher=Greenpeace International|access-date=January 13, 2011}}</ref> In March 2010, Greenpeace activists protested at Dell offices in Bangalore, Amsterdam and Copenhagen calling for Dell's founder and CEO Michael Dell to "drop the toxics" and claiming that Dell's aspiration to be 'the greenest technology company on the planet'<ref>{{cite web|url=http://www.dell.com/content/topics/global.aspx/corp/pressoffice/en/2007/2007_06_05_lon_000?c=us&l=en |title=Dell Sets Goal Of Becoming Greenest Technology Company|publisher=Dell|access-date=January 13, 2011}}</ref> was "hypocritical".<ref>{{cite web|url=http://www.greenpeace.org/international/en/news/features/dell-breaking-promise-290310/ |title=Dell targeted for breaking promise on toxic chemicals|publisher=Greenpeace International|access-date=January 13, 2011}}</ref> Dell has launched its first products completely free of PVC and BFRs with the G-Series monitors (G2210 and G2410) in 2009.<ref>{{cite web|url=http://content.dell.com/us/en/corp/d/corp-comm/earth-greener-products-materials.aspx |title=Materials Use: What's Inside Our Products β And What's Not|publisher=Dell|access-date=August 16, 2010}}</ref> In its 2012 report on progress relating to [[conflict minerals]], the [[Enough Project]] rated Dell the eighth-highest of 24 consumer electronics companies.<ref name='EnoughProject2012'>{{cite web | url = http://www.enoughproject.org/files/CorporateRankings2012.pdf | title = Taking Conflict Out of Consumer Gadgets: Company Rankings on Conflict Minerals 2012 | access-date = August 17, 2012 | last1 = Lezhnev | first1 = Sasha |author2=Alex Hellmuth | date = Aug 2012 | publisher = [[Enough Project]]}}</ref> ===Green initiatives=== Dell became the first company in the [[information technology industry]] to establish a product-[[recycling]] goal (in 2004) and completed the implementation of its global consumer recycling-program in 2006.<ref>{{cite web|url=http://www.socialfunds.com/news/article.cgi/1421.html|title=Dell First US Computer Company to Commit to a Global Recycling Goal|author=William Baue|publisher=SocialFunds|access-date=August 2, 2007|archive-url=https://web.archive.org/web/20070804185622/http://www.socialfunds.com/news/article.cgi/1421.html|archive-date=August 4, 2007|url-status=dead}}</ref> On February 6, 2007, the National Recycling Coalition awarded Dell its "Recycling Works" award for efforts to promote producer responsibility.<ref name="National Recycling Coalition">{{usurped|1=[https://web.archive.org/web/20100308223409/http://www.nrc-recycle.org/recyclingworkswinners.aspx Winners of NRC's "Recycling Works" Award]}}. National Recycling Coalition</ref> On July 19, 2007, Dell announced that it had exceeded targets in working to achieve a multi-year goal of recovering 275 million pounds of computer equipment by 2009. The company reported the recovery of 78 million pounds (nearly 40,000 tons) of IT equipment from customers in 2006, a 93-percent increase over 2005; and 12.4% of the equipment Dell sold seven years earlier.<ref name="Dell Inc.">[https://web.archive.org/web/20130116172136/http://content.dell.com/us/en/corp/d/press-releases/2007-07-19-01-recycle.aspx Dell Ahead of Schedule to Achieve Multi-Year Product Recycling Goal]. Dell. July 19, 2007</ref> On June 5, 2007, Dell set a goal of becoming the greenest technology company on Earth for the long term.<ref>{{Cite news|url=https://www.businesswire.com/news/home/20070605005323/en/Dell-Sets-Goal-Greenest-Technology-Company|title=Dell Sets Goal of Becoming Greenest Technology Company|access-date=March 8, 2018|language=en}}</ref> The company launched a [[zero-carbon]] initiative that includes: # reducing Dell's [[carbon intensity]] by 15 percent by 2012 # requiring primary suppliers to report carbon emissions data during quarterly business reviews # partnering with customers to build the "greenest PC on the planet" # expanding the company's carbon-offsetting program, "Plant a Tree for Me" Dell reports its environmental performance in an annual [[Corporate Social Responsibility]] (CSR) Report that follows the [[Global Reporting Initiative]] (GRI) protocol. Dell's 2008 CSR report ranked as "Application Level B" as "checked by GRI".<ref>Dell 2008 Corporate Social Responsibility Report: [http://i.Dell.com/sites/content/corporate/environment/en/Documents/Dell%20Corporate%20Responsibility%20Report%202008.pdf Section "GRI Performance Indicators Index"], Dell Inc, 2008. Retrieved October 28, 2012</ref> The company aims to reduce its external environmental impact through an energy-efficient evolution of products, and also reduce its direct operational impact through energy-efficiency programs.{{citation needed|date=February 2021}}
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